Slotting
Slotting

Author: United States. Congress. Senate. Committee on Small Business

Publisher:

Published: 2000

Total Pages: 536

ISBN-13:

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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Author: Robert L. King

Publisher: Springer

Published: 2015-04-27

Total Pages: 407

ISBN-13: 331917049X

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This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Channel Strategy
Marketing Channel Strategy

Author: Robert W. Palmatier

Publisher: Routledge

Published: 2016-06-03

Total Pages: 678

ISBN-13: 1315506432

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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

2003 Annual Review of Antitrust Law Developments
2003 Annual Review of Antitrust Law Developments

Author: American Bar Association

Publisher: American Bar Association

Published: 2004

Total Pages: 516

ISBN-13: 9781590313749

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Antitrust Law Developments and its annual supplements have been recognized as the most authoritative and comprehensive research tools for practitioners, The 2003 Annual Review of Antitrust Law Developements surveys and describes all the significant developments during 2003.

The Advertising Controversy
The Advertising Controversy

Author: Mark S. Albion

Publisher: Praeger

Published: 1981-02-28

Total Pages: 264

ISBN-13:

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Antitrust Law and Economics of Product Distribution
Antitrust Law and Economics of Product Distribution

Author:

Publisher: American Bar Association

Published: 2006

Total Pages: 438

ISBN-13: 9781590316979

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Antitrust Law and Economics of Product Distribution explores the economics of product distribution and examines whether the courts have formulated legal standards consistent with those economic principles - focusing on the sale of goods through dealers, distributors, and franchisees.