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Author: David Ogilvy
Publisher: New York : Crown
Published: 1986
Total Pages: 118
ISBN-13:
DOWNLOAD EBOOKIn this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image. 13 black-and-white photographs.
Author: David Ogilvy
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9781904915379
DOWNLOAD EBOOKConfessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author: Kenneth Roman
Publisher: St. Martin's Press
Published: 2010-06-08
Total Pages: 300
ISBN-13: 0230618340
DOWNLOAD EBOOKFrom the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: David Ogilvy
Publisher: Vintage
Published: 2013-09-11
Total Pages: 592
ISBN-13: 0804170053
DOWNLOAD EBOOKA candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: David Mackenzie Ogilvy
Publisher:
Published: 1995
Total Pages: 178
ISBN-13:
DOWNLOAD EBOOKAuthor: David Ogilvy
Publisher: John Wiley & Sons
Published: 1997-02-13
Total Pages: 218
ISBN-13: 9780471180029
DOWNLOAD EBOOKDavid Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author: Piyush Pandey
Publisher: Penguin UK
Published: 2016-01-27
Total Pages: 262
ISBN-13: 9352140044
DOWNLOAD EBOOKWhat makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author: Benjamin Franklin
Publisher: Yale University Press
Published: 2007-01-01
Total Pages: 330
ISBN-13: 9780300126884
DOWNLOAD EBOOKAn eminent Franklin scholar introduces us to the gregarious founding father who would be a welcome guest at any dinner table This engaging book reveals Benjamin Franklin's human side--his tastes and habits, his enthusiasms, and his devotion to democracy and the people of the United States. Three hundred years after his birth, we may remember Franklin's famous Autobiography, or his status as framer of the Declaration of Independence and the peace with Great Britain, or his experiments in electricity, or perhaps his sage advice on diligence and thrift. But historian Edmund S. Morgan invites us to meet the man himself, a sociable, good-natured, and extraordinary human being with boundless curiosity about the natural world and a vision of what America could be. Drawing on lifelong research in the vast Franklin archives, Morgan assembles both famous and lesser-known writings that offer insights into this founding father's thinking. The book is organized around four major themes, each with an introduction. The first section includes journal excerpts and letters revealing Franklin's personal tastes and habits. The second is devoted to Franklin's inexhaustible intellectual energy and his scientific discoveries. The third and fourth chronicle his devotion to serving the people who became the United States both before and after the Revolution and to advancing his democratic vision of their future. Franklin's humanity and genius have never seemed more real than in the pages of this appealing anthology.
Author: Jennet Conant
Publisher: Simon and Schuster
Published: 2009-09-08
Total Pages: 416
ISBN-13: 0743294599
DOWNLOAD EBOOKFollowing her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.
Author: Kenneth Roman
Publisher: HarperPrism
Published: 1995
Total Pages: 164
ISBN-13:
DOWNLOAD EBOOKWriting That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
