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Author: Jessica Keyes
Publisher: McGraw-Hill Companies
Published: 1997
Total Pages: 1298
ISBN-13:
DOWNLOAD EBOOKExtensively updated and expanded to reach a wide audience hungry for information in the far-reaching field of multimedia, this new edition includes more than 20 chapters on Netscape Communications, multimedia on the Internet, the WWW, HTML and Java.
Author: Dorling Kindersley
Publisher:
Published: 1994-09
Total Pages:
ISBN-13: 9780751315004
DOWNLOAD EBOOKWhat happens when people sleep? How does the heart beat? This CD-ROM offers an interactive journey inside the human body to discover what every part of the body is called, where it is situated, what it looks like, and how it functions.
Author: Tony Cawkell
Publisher: Routledge
Published: 2003-09-02
Total Pages: 480
ISBN-13: 1134777116
DOWNLOAD EBOOKThe Multimedia Handbook provides a comprehensive guide to the wide range of uses of multimedia. The first part of the book introduces the technology for the non-specialist. Part Two covers multimedia applications and markets. Tony Cawkell details the huge array of authoring software which is now available, as well as the distribution of multimedia data by telephone, cable, satellite or radio communications. There is an extensive bibliography, a glossary of technical terms and acronyms and a full index.
Author: Ze-Nian Li
Publisher: Springer Science & Business Media
Published: 2014-04-09
Total Pages: 741
ISBN-13: 331905290X
DOWNLOAD EBOOKThis textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.
Author: John D. H. Downing
Publisher: SAGE Publications
Published: 2004-09-08
Total Pages: 641
ISBN-13: 1452206643
DOWNLOAD EBOOKMedia and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Author: David Fenton
Publisher: Simon and Schuster
Published: 2022-10-11
Total Pages: 248
ISBN-13: 1647228670
DOWNLOAD EBOOKActivist and public relations thought leader David Fenton shares lessons on how to organize successful media campaigns, cultivated from more than half a century working within some of history’s most impactful social movements. In an extraordinary career David Fenton has learned first-hand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change. A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late 1980s, exposing the dangers of toxic chemicals in our food, the long battle to legalize marijuana and end racist drug laws, the misinformation in Washington during the Bush era in the 2000s, and recent campaigns that successfully banned fracking in New York and alerted the public to the climate crisis, including the environmental impact of Bitcoin. Reflecting on his life, with tales of living in a commune, photographing riots and rock stars, working at Rolling Stone and High Times magazines rabble-rousing with Abbie Hoffman, and collaborating with presidents and celebrities, David tells the fascinating story of how he developed the strategies and tactics that have made him a successful media agitator. David then shows how these tools can be used by anyone to advance their cause. Part rollercoaster memoir, part practical guide, The Activist's Media Handbook provides an essential toolkit for today’s activists for organizing to win: how to tell your story, captivate audiences, and inspire them to join the cause.
Author: Bill Gibson
Publisher: Rowman & Littlefield
Published: 2020-10-01
Total Pages: 457
ISBN-13: 1538134659
DOWNLOAD EBOOKThe third edition of The Ultimate Live Sound Operator’s Handbook offers new sections on digital concepts, wireless considerations, digital mixers, modern digital snakes, routing schemes, block diagrams, signal paths, plug-ins for live sound, and more. Any live act must sound great to be well received by today’s increasingly demanding audiences. If you’re a sound operator, teacher, musician, or even a music fan who is interested in becoming a sound operator, you know that regardless of the musical genre or venue, high-quality audio is mandatory for an artist or band’s success. This book shows you how to improve your audio skills, including how to build great sounds that form a professional-sounding mix. Revised and updated, The Ultimate Live Sound Operator’s Handbook, 3rd Edition focuses on each modern and classic aspects of live sound operation in a way that is straightforward and easy to understand—from system, component, and acoustic considerations to miking, mixing, and recording the live show. Tightly produced online videos clearly demonstrate key concepts presented in the text. These instructional videos, along with hundreds of detailed illustrations and photographs, provide an incredibly powerful and useful learning experience. An access code to the companion website is provided in the book. The Ultimate Live Sound Operator’s Handbook, 3rd Edition, features: Shaping Instrument and Vocal Sounds Creating an Excellent Mix Mixer Basics Digital Mixers and Snakes Volume Issues and Sound Theory Digital Theory Managing the Signal Path Signal Processors and Effects Modern Plug-ins Microphone Principles, Techniques, and Design Wireless Systems In-Ear versus Floor Monitors Loudspeakers and Amplifiers Acoustic Considerations Miking the Group and Sound Check
Author: Matthew Halloran
Publisher: John Wiley & Sons
Published: 2012-06-28
Total Pages: 304
ISBN-13: 1118240863
DOWNLOAD EBOOKExpert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.
Author: Helen Katz
Publisher: Routledge
Published: 2016-08-25
Total Pages: 232
ISBN-13: 1134974493
DOWNLOAD EBOOKThe Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author: Steve Floyd
Publisher: Brady Publishing
Published: 1991
Total Pages: 358
ISBN-13:
DOWNLOAD EBOOKThis jargon-free guide to understanding the fast-growing technology of multimedia helps the business and professional reader comprehend the basic concepts and approach the development of new applications. It provides expert guidance in selecting and evaluating multimedia to serve specific needs and helps the reader avoid common misconceptions and costly pitfalls. Photographs, charts, tables.
