The Trusted Advisor Sales Engineer
The Trusted Advisor Sales Engineer

Author: John Care

Publisher:

Published: 2020-06-14

Total Pages: 182

ISBN-13: 9781099750397

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Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn't mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try, or make a half-hearted effort. Trusted Advisor - two words, five syllables and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos and all the other standard activities of an SE. Section Three examine how to get started and put it all into practice - both for individuals and for SE teams. This is not one of those tiny 40 page eBooks. It's over 150 pages of thoughts, ideas, best practices and real life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the 2020 Paperback version is a reformatted version of the original eBook with a only few minor edits and updates. **

Mastering Technical Sales
Mastering Technical Sales

Author: John Care

Publisher: Artech House

Published: 2008

Total Pages: 360

ISBN-13: 1596933402

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This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.

Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition
Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition

Author: John Care

Publisher: Artech House

Published: 2014-07-01

Total Pages: 407

ISBN-13: 1608077446

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Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.

The Six Habits of Highly Effective Sales Engineers
The Six Habits of Highly Effective Sales Engineers

Author: Chris White

Publisher:

Published: 2019-06-15

Total Pages: 198

ISBN-13: 9780578521909

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TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstrations are winning the game. Is a convincing demonstration the only thing that's standing between you and your next customer? Are you ready to make your next demo the best demo of the year? Do you feel that you can do better but don't know how? NEVER AGAIN LOSE A DEAL YOU SHOULD HAVE WON! Walk into ever demo feeling confident and prepared Include the one critical moment that must be in every demo Hit that home run and know how to set it up Master the art of answering difficult questions Leverage the power of saying NO with ease A BOOK WRITTEN SPECIFICALLY FOR YOU! Avoid late nights and long sales cycles Accelerate pipeline velocity and close more deals Learn and apply the best practices in the business Know exactly what to say and do before, during and after a demo Achieve the technical win alarming, predictable consistency This book addresses the root causes of the most common mistakes made by sales engineers. Add it to your cart NOW to permanently improve your software demos and sales results.

The Sales Engineer Manager's Handbook
The Sales Engineer Manager's Handbook

Author: Chris Daly

Publisher:

Published: 2020-04-21

Total Pages: 216

ISBN-13:

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John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory "Managing Within The Law" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.

The Trusted Advisor Fieldbook
The Trusted Advisor Fieldbook

Author: Charles H. Green

Publisher: John Wiley & Sons

Published: 2011-11-15

Total Pages: 295

ISBN-13: 1118085647

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A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership—such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance. Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference. Self-administered worksheets and coaching questions provide immediate insights into your current business challenges Real-life examples demonstrate proven ways to "walk the talk" Action plans bridge the gap between insights and outcomes Put the knowledge and practices in this fieldbook to work, and you'll be someone who earns trust quickly, consistently, and sustainably—in business and in life.

Eliminate Your Competition
Eliminate Your Competition

Author: Sean O'Shaughnessey

Publisher:

Published: 2018-05-14

Total Pages: 298

ISBN-13: 9780692111925

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Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Trust-Based Selling (PB)
Trust-Based Selling (PB)

Author: Charles H. Green

Publisher: McGraw Hill Professional

Published: 2005-12-08

Total Pages: 287

ISBN-13: 0071502165

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Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

The Trusted Advisor
The Trusted Advisor

Author: David H. Maister

Publisher: Simon and Schuster

Published: 2012-12-11

Total Pages: 234

ISBN-13: 147110964X

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Beside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy? They all have the inside track on the indispensable "Trusted Advisor" model for client relationships, created by renowned experts Charles Green and Robert Galford. Now Green and Galford have teamed up with the acclaimed David Maister in order to help their latest high-profile, fast-forward client: you. In this straightforward guide, Maister, Green and Galford show readers that the key to professional success goes well beyond technical mastery or expertise. Today, it's all about the vital ability to earn the client's trust and thereby win the ability to influence them. In these high risk times, trust is more valuable than gold. With this critical, highly detailed and accessible resource, readers will learn the five crucial steps for developing, managing and improving client confidence. For both emerging and established entrepreneurs and consultants, THE TRUSTED ADVISOR is the first truly indispensable business book of the decade.

Cloud Native Microservices with Spring and Kubernetes
Cloud Native Microservices with Spring and Kubernetes

Author: Rajiv Srivastava

Publisher: BPB Publications

Published: 2021-07-03

Total Pages: 427

ISBN-13: 9390684315

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Build and deploy scalable cloud native microservices using the Spring framework and Kubernetes. KEY FEATURES ● Complete coverage on how to design, build, run, and deploy modern cloud native microservices. ● Includes numerous sample code exercises on microservices, Spring and Kubernetes. ● Develop a stronghold on Kubernetes, Spring, and the microservices architecture. ● Complete guide of application containerization on Kubernetes containers. ● Coverage on managing modern applications and infrastructure using observability tools. DESCRIPTION The main objective of this book is to give an overview of cloud native microservices, their architecture, design patterns, best practices, real use cases and practical coverage of modern applications. This book covers a strong understanding of the fundamentals of microservices, API first approach, Testing, observability, API Gateway, Service Mesh and Kubernetes alternatives of Spring Cloud. This book covers the implementation of various design patterns of developing cloud native microservices using Spring framework docker and Kubernetes libraries. It covers containerization concepts and hands-on lab exercises like how to build, run and manage microservices applications using Kubernetes. After reading this book, the readers will have a holistic understanding of building, running, and managing cloud native microservices applications on Kubernetes containers. WHAT YOU WILL LEARN ● Learn fundamentals of microservice and design patterns. ● Learn microservices development using Spring Boot and Kubernetes. ● Learn to develop reactive, event-driven, and batch microservices. ● Perform end-to-end microservices testing using Cucumber. ● Implement API gateway,authentication & authorization,load balancing, caching, rate limiting. ● Learn observability and monitoring techniques of microservices. WHO THIS BOOK IS FOR This book is for the Spring Developers, Microservice Developers, Cloud Engineers, DevOps Consultants, Technical Architect and Solution Architects, who have some familiarity with application development, Docker and Kubernetes containers. TABLE OF CONTENTS 1. Overview of Cloud Native microservices 2. Microservice design patterns 3. API first approach 4. Build microservices using the Spring Framework 5. Batch microservices 6. Build reactive and event-driven microservices 7. The API gateway, security, and distributed caching with Redis 8. Microservices testing and API mocking 9. Microservices observability 10. Containers and Kubernetes overview and architecture 11. Run microservices on Kubernetes 12. Service Mesh and Kubernetes alternatives of Spring Cloud