The Trend Forecaster's Handbook
The Trend Forecaster's Handbook

Author: Martin Raymond

Publisher: Laurence King Publishing

Published: 2019-07-29

Total Pages: 240

ISBN-13: 1786276615

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

The Trend Forecaster's Handbook
The Trend Forecaster's Handbook

Author: Martin Raymond

Publisher: Laurence King Publishing

Published: 2019-07-30

Total Pages: 240

ISBN-13: 9781786273857

DOWNLOAD EBOOK

Sharp, in-depth, and highly visual, this is the fully revised textbook and teaching aid for students, tutors, and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking, and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand, and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building, and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels, and backcasting are being used by next generation forecasters to expand the ways they map, assess, and define the needs and behaviors of tomorrow's consumers.

Forecasting: principles and practice
Forecasting: principles and practice

Author: Rob J Hyndman

Publisher: OTexts

Published: 2018-05-08

Total Pages: 380

ISBN-13: 0987507117

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Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.

Trend-Driven Innovation
Trend-Driven Innovation

Author: Henry Mason

Publisher: John Wiley & Sons

Published: 2015-10-02

Total Pages: 372

ISBN-13: 1119076323

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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Fashion Trend Forecasting
Fashion Trend Forecasting

Author: Gwyneth Holland

Publisher: Laurence King Publishing

Published: 2017-08-08

Total Pages: 0

ISBN-13: 9781786270580

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An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Fashion Forward
Fashion Forward

Author: Chelsea Rousso

Publisher: Bloomsbury Publishing USA

Published: 2018-02-22

Total Pages: 233

ISBN-13: 1501328271

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Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501328350.

Business Forecasting, Second Edition
Business Forecasting, Second Edition

Author: A. Reza Hoshmand

Publisher: Routledge

Published: 2009-12-04

Total Pages: 382

ISBN-13: 1135257132

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This book emphasizes the rationale, application, and interpretation of the most commonly used forecasting techniques in business.

Handbook of Key Economic Indicators
Handbook of Key Economic Indicators

Author: R. Mark Rogers

Publisher: McGraw Hill Professional

Published: 1998

Total Pages: 332

ISBN-13: 9780070540453

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This text provides a thorough explanation of the non-financial economic indicators that are closely watched by the financial markets. It details how the indicators are compiled and what the statistical significance is for the economy, as well as presenting insights into interpreting the data.