The Travel & Tourism Competitiveness Report 2011
Author: Jennifer Blanke
Publisher:
Published: 2011
Total Pages:
ISBN-13: 9789295044968
DOWNLOAD EBOOKRead and Download eBook Full
Author: Jennifer Blanke
Publisher:
Published: 2011
Total Pages:
ISBN-13: 9789295044968
DOWNLOAD EBOOKAuthor: Jennifer Blanke
Publisher: World Economic Forum
Published: 2007
Total Pages: 29
ISBN-13: 9295044010
DOWNLOAD EBOOKAuthor: Metin Kozak
Publisher: Routledge
Published: 2015-10-23
Total Pages: 242
ISBN-13: 1317517806
DOWNLOAD EBOOKThis book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Author:
Publisher:
Published: 2007*
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Sharpley
Publisher: Channel View Publications
Published: 2015
Total Pages: 568
ISBN-13: 184541473X
DOWNLOAD EBOOKThis book explores the relationship between tourism and development and establishes a conceptual link between the interconnected disciplines of tourism studies and development studies. This new edition includes updated chapters drawing on contemporary knowledge as well as 5 new chapters that consider emergent themes in tourism and development.
Author: Andres Artal-Tur
Publisher: CABI
Published: 2015-12-09
Total Pages: 234
ISBN-13: 1780646976
DOWNLOAD EBOOKDestination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2018-12-07
Total Pages: 537
ISBN-13: 1522575057
DOWNLOAD EBOOKMany countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.
Author: Ray, Nilanjan
Publisher: IGI Global
Published: 2015-08-03
Total Pages: 448
ISBN-13: 1466687002
DOWNLOAD EBOOKThe continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Author: Sebastian A. Văduva
Publisher: Springer
Published: 2018-06-18
Total Pages: 168
ISBN-13: 3319898728
DOWNLOAD EBOOKThis proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring contributions from the 2017 Griffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics (GMSAC) held in Oradea, Romania, this volume provides different perspectives, emerging studies and trends that are crucial to the further understanding of the interconnection of civil society, economic development and social stability. The enclosed contributions address key topics such as a) the ways in which national, regional and local governments are best equipped to support economic and social development, b) how government, business and non-profit sectors can support economic and social stability and c) the ways in which growing economies’ active societies can strengthen civil society. Research and practice have proven that there is a great potential for civil society organizations to support socio-economic well-being, both directly and indirectly. As a result, the interplay between civil society, economics and social well-being is highly relevant to current business and economic research and is a topic of discussion by academics and practitioners in the government, business and non-profit sectors. This volume showcases some of the current research, cases and discussions in this area from an interdisciplinary, global perspective. Featuring contributions exploring timely subjects such as consumer behavior, the hospitality industry, education, corporate social responsibility (CSR), banking, health care, and semiotics, this book is appropriate for researchers, academics and policy makers in economic and social development, business ethics and sustainability.
Author: Alastair M. Morrison
Publisher: Routledge
Published: 2013-12-03
Total Pages: 633
ISBN-13: 1136176667
DOWNLOAD EBOOKMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.