Commerce Its Theory and Practice
Commerce Its Theory and Practice

Author: Evelyn Thomas

Publisher: Legare Street Press

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781019463352

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This book is an essential guide for anyone who wants to understand the principles and practices that underpin the world of commerce. From banking and accounting to marketing and logistics, author Evelyn Thomas covers all the key topics in a clear and accessible way. This book is ideal for students, business professionals, and anyone who wants to improve their knowledge of how commerce works. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Global Electronic Commerce
Global Electronic Commerce

Author: J. Christopher Westland

Publisher: MIT Press

Published: 1999

Total Pages: 618

ISBN-13: 9780262232050

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Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.

International Business
International Business

Author: Ehud Menipaz

Publisher: SAGE Publications

Published: 2011-04-06

Total Pages: 673

ISBN-13: 1412903491

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This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.

Electronic Commerce
Electronic Commerce

Author: Makoto Yokoo

Publisher: Springer

Published: 2008-05-28

Total Pages: 174

ISBN-13: 3540778098

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This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

Greening Business
Greening Business

Author: Ian Worthington

Publisher: Oxford University Press

Published: 2013

Total Pages: 297

ISBN-13: 0199535213

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The book focuses on why, when and how businesses have responded to the growing pressures to improve on their environmental performance. Drawing on current research and numerous practical examples and case-studies, it examines the notion of the sustainable business organization. This is an ideal text for courses in Business and the Environment.

Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing

Author: Eric C. Schwarz

Publisher: Routledge

Published: 2017-12-18

Total Pages: 424

ISBN-13: 1351667629

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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Social Media In Sport: Theory And Practice
Social Media In Sport: Theory And Practice

Author: Gashaw Abeza

Publisher: World Scientific

Published: 2021-07-26

Total Pages: 507

ISBN-13: 9811237670

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

M-Commerce
M-Commerce

Author: Norman Sadeh

Publisher: John Wiley & Sons

Published: 2003-01-03

Total Pages: 270

ISBN-13: 0471456578

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The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.