The Survey of College Marketing Programs 2010

The Survey of College Marketing Programs 2010

Author: Primary Research Group Staff

Publisher: Primary Research Group Inc

Published: 2010-05-25

Total Pages: 168

ISBN-13: 1574401491

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This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.


The Survey of College Marketing Programs, 2013 Edition

The Survey of College Marketing Programs, 2013 Edition

Author: Primary Research Group

Publisher: Primary Research Group Inc

Published: 2012

Total Pages: 158

ISBN-13: 1574402153

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This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.


Undergraduate Research for Student Engagement and Learning

Undergraduate Research for Student Engagement and Learning

Author: Joseph L. Murray

Publisher: Routledge

Published: 2017-08-09

Total Pages: 267

ISBN-13: 1317432266

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There is growing interest in undergraduate research, given its benefits to students, faculty members, and the institution. For higher education scholars, faculty, and administrators, this book logically synthesizes the literature to demonstrate its impact on facilitation of learning and engagement and to chart a course for expanding and improving these opportunities. This book provides a comprehensive overview of undergraduate research as a "high-impact practice" in postsecondary education, from its theoretical underpinnings and research-base, to student participation and faculty incentives. This important resource offers analysis of the current state of undergraduate research, explores challenges and unresolved questions affecting undergraduate research, and provides implications for research and practice.


Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012

Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012

Author: Peterson's

Publisher: Peterson's

Published: 2012-05-15

Total Pages: 13784

ISBN-13: 0768936675

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Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.


Research Anthology on Preparing School Administrators to Lead Quality Education Programs

Research Anthology on Preparing School Administrators to Lead Quality Education Programs

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-07-24

Total Pages: 1829

ISBN-13: 1799834395

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The delivery of quality education to students relies heavily on the actions of an institution’s administrative staff. Effective leadership strategies allow for the continued progress of modern educational initiatives. It is crucial to investigate how effective administrators lead their organizations in challenging and difficult times and promote the accomplishments of their organization. Research Anthology on Preparing School Administrators to Lead Quality Education Programs is a vital reference source that offers theoretical and pedagogical research concerning the management of educational systems on both the national and international scale. It also explores academic administration as well as administrative effectiveness in achieving organizational goals. Highlighting a range of topics such as strategic planning, human resources, and school culture, this multi-volume book is ideally designed for educators, administrators, principals, superintendents, board members, researchers, academicians, policymakers, and students.


The Struggle for the Soul of Teacher Education

The Struggle for the Soul of Teacher Education

Author: Kenneth M. Zeichner

Publisher: Routledge

Published: 2017-10-10

Total Pages: 364

ISBN-13: 1351579002

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The Struggle for the Soul of Teacher Education is a much-needed exploration of the unprecedented current controversies and debates over teacher education and professionalism. Set within the context of neo-liberal education reforms across the globe, the book explores how the current struggles over teaching and teacher education in the US came about, as well as reflections on where we should head in the future. Zeichner provides specific examples of work that moves teacher education toward greater congruency between ideals and practices, while outlining the basis for a new form of community-based teacher education, where universities and other program providers, local communities, school districts, and teacher unions share responsibility for the preparation of teachers. Ultimately, Zeichner problematizes an uncritical shift to more practice and clinical experience, and discusses the enduring problems of clinical teacher education that need to be addressed for this shift to be educative. Readers are sure to gain insight on transforming teacher education so it more adequately addresses the need to prepare teachers capable of providing a high-quality education with access to a rich and broad curriculum, and culturally and community responsive teaching for everyone’s children.


Firestein & Kelley's Textbook of Rheumatology - E-Book

Firestein & Kelley's Textbook of Rheumatology - E-Book

Author: Gary S. Firestein

Publisher: Elsevier Health Sciences

Published: 2024-07-24

Total Pages: 3010

ISBN-13: 0323935907

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With its comprehensive, global coverage of all aspects of diagnosis, screening, and treatment in both adults and children, Firestein & Kelley's Textbook of Rheumatology remains your reference of choice in this evolving field. The fully revised 12th Edition retains the user-friendly, full color format, providing in-depth guidance in rheumatology with an ideal balance of basic science and clinical application. New editors, new chapters, and new illustrations keep you fully up to date on recent advances in genetics and the microbiome, current therapies, and other rapid changes in the field. - Covers everything from basic science, immunology, anatomy, and physiology to diagnostic tests, procedures, physical examination, and disease pathogenesis, manifestations and treatment―including key data on outcomes to better inform clinical decision making. - Includes new or significantly revised chapters on Pre-Clinical Autoimmunity; The Microbiome in Health and Disease; Physical Therapy and Rehabilitation; Nutrition and Rheumatic Disease; Classification and Epidemiology of Spondyloarthritis; Etiology and Pathogenesis of Osteoarthritis; COVID and Rheumatic Disease; Vaccination in Rheumatic Disease; Autoimmune Complications of Immune Checkpoint Inhibitors for Cancer; and many more. - Features 1,200 high-quality illustrations, including superb line art, quick-reference tables, and full-color clinical photographs; many new illustrations highlight diseases among racially diverse patients. - Shares the knowledge and expertise of internationally renowned scientists and clinicians, including new editors Drs. Ted Mikuls and Tuhina Neogi. - Demonstrates the complete musculoskeletal exam in online videos, including abnormal findings and the arthroscopic presentation of diseased joints.


Handbook of Research on Technologies for Improving the 21st Century Workforce: Tools for Lifelong Learning

Handbook of Research on Technologies for Improving the 21st Century Workforce: Tools for Lifelong Learning

Author: Wang, Victor C.X.

Publisher: IGI Global

Published: 2012-10-31

Total Pages: 655

ISBN-13: 1466621826

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As the 21st century has seen, lifelong learning has become more important as many countries have emerged into “learning societies”. With these learning societies, adult and community education, along with new technologies, play a major role in shaping and reshaping their economic, political, and cultural realities. Handbook of Research on Technologies for Improving the 21st Century Workforce: Tools for Lifelong Learning addresses how technologies impact the combination of workforce education and adult learning. This comprehensive collection of research from leading authorities and front line faculty seeks to equip adult learners/employees with the right knowledge and skills to continue to contribute to the economy given the importance of the essential role of technologies.