This study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo , Facebook, Google+, Twittter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.
This 220+ page report gives detailed data on institutional advancement or fundraising offices in higher education, including coverage of budgets, staffing, office space and salaries, favored fundraising techniques, and the overall thrust and dimensions of the fundraising effort, including data on live auctions, telethons, bequests, raffles, facility-naming gifts, the annual fund campaign and other efforts. The study includes details on the number of pieces mailed in direct mail efforts, views on the usefulness of blogs, YouTube, Twitter, Facebook and other internet tools for college fundraising, and precise information on the total cost structure for fundraising efforts. In addition the report covers open rates on email campaigns, use of merit-based pay, use of fundraising consultants and related spending, sources of funding for the advancement office, means of rewarding or incentivizing donors, trends in raising money from faculty and staff and more.
Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.
"Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
The dynamic world of collegiate sports has seen seismic changes since the previous edition of Administration of Intercollegiate Athletics was published. Conference realignments; name, image, and likeness (NIL) advancements; multibillion-dollar media rights deals; expanded bowl games and tournaments; and big-money corporate sponsorships have all been arisen out of the burgeoning popularity of college sports. The growing complexities of the sport administrator’s role necessitate a college text that reflects the times. And that’s exactly what Administration of Intercollegiate Athletics, Second Edition, does. Some of the most informed and experienced professionals in the field of athletics administration have lent their expertise to the updated second edition, making it the most comprehensive resource available today for students aspiring to work in the field and for professionals navigating an increasingly demanding environment. The text offers students a deep dive into the day-to-day operations of collegiate athletics departments. With chapters covering governing bodies and conference governance; leadership and management; rules compliance; academics, eligibility, and student-athlete development; media relations and production; financial operations and budgeting; marketing, ticketing, licensing, and sponsorships; facility and event management; alumni relations; and support services, the text provides students with the essential underpinnings of an athletics administration position. New to this edition is a chapter dedicated to diversity, equity, and inclusion to provide broader discussions of athlete social justice activism, gender equity, Title IX compliance, feminist theory, and allyship. In addition, the second edition discusses the rise of NIL deals, legalized sports wagering, and esports, as well as the lasting financial impacts of COVID-19 on athletics departments at all levels of intercollegiate sport. While Division I schools grab the spotlight, administrators in Division II, Division III, junior colleges, and National Association of Intercollegiate Athletics (NAIA) athletics departments share the same responsibilities as their Division I counterparts. Throughout the text, Administration of Intercollegiate Athletics, Second Edition, takes care to address the needs and concerns of administrators at these levels, even more so than in the previous edition. New and updated features include Leadership Lesson sidebars, discussion questions, learning activities, and case studies designed to enhance learning and provide practical application of the concepts presented. Also included are Industry Profile sidebars that highlight prominent athletics administrators, Technology Tools sidebars that showcase the latest advancements assisting administrators in their roles, and Professional Development sidebars that provide students with direction on how to enter and succeed in the industry. Administration of Intercollegiate Athletics, Second Edition, is an essential textbook for courses on intercollegiate athletics, sport management, or sport marketing and is a relied-on resource for current sport administrators.
Discover how your library—and its patrons—can benefit from internal partnerships, collaborations, and interactions Libraries Within Their Institutions: Creative Collaborations examines the ways librarians work within their own universities, municipalities, or government units to form partnerships that ensure the best possible service to their patrons. An excellent companion and complement to Libraries Beyond Their Institutions: Partnerships That Work (Haworth) from the same editors, this unique professional resource looks at the associations between libraries and faculty members, city governments, information technology departments, and research institutes. The book provides first-hand perspectives, assessments, and case studies from information professionals at several major universities, including Kent State, the University of Washington, Virginia Tech, and Purdue University. Libraries Within Their Institutions: Creative Collaborations demonstrates the need for interaction and cooperation between libraries and non-library organizations—on campus and off. This unique book examines the elements of effective collaborations for libraries, including partnerships with campus teaching centers; helping faculty design their courses to enhance instruction; long-term perspectives in library-faculty cooperation; the creation of “collaboratories,” collaborative facilities based in libraries; and the development of campus-wide fluency in all areas of information technology and literacy. Libraries Within Their Institutions: Creative Collaborations provides practical information on: campus-wide committees that promote a general education information literacy requirement integrating ACRL core competencies for information literacy into course content using an Assessment Cycle to document the library’s contributions toward students’ success and institutional outcomes partnerships that have shaped the ARL Statistics and Measurement Program using information commons, and teaching and learning centers to develop collaborative services digital preservation of electronic theses and dissertations (ETD) team-taught courses in scientific writing joint-use libraries collaboration in collection management drawing teaching faculty into collaborative relationships collaborating with teaching faculty to help students learn lifelong research skills Libraries Within Their Institutions: Creative Collaborations is an invaluable resource for librarians working in academic, school, special, and public settings, and for library science faculty and students.
Praise for The Handbook of College Athletics and Recreation Administration "The Handbook of College Athletics and Recreation Administration provides insiders' in-depth and firsthand perspectives on issues in the contemporary professional administration of intercollegiate athletics and recreation, as well as practical solutions to these issues. It is a must-read for anyone who is interested in pursuing a career in college athletics and campus recreation administration." Ming Li, professor and chair, Department of Sports Administration, College of Business, Ohio University "The Handbook of College Athletics and Recreation Administration is a useful text for undergraduate students preparing for sport management careers within postsecondary institutions. This book effectively blends historical perspectives, theoretical foundations, and practical illustrations in a relevant format that addresses key issues in intercollegiate sports and campus recreation. Of particular value is the focus on people and importance of building relationships based on integrity, trust, and mutual respect." Tom Collins, associate professor of sport management, chair of Sport Studies and Physical Education, Chowan University
