ADULT LITERACY GUIDES & HANDBOOKS. This is a tongue-in-cheek guide to words that any smart, well-educated, pretentious person should be able to drop into cocktail conversation.The reader is encouraged to toss off words such as 'Disestablishmentarianism', 'descant', and 'autodidactic', proving, if not the value of a good education, at least the appearance of a good education.Each word is accompanied by a pronunciation guide and a sentence illustrating its use. Some of the sentences are made up, while others are well-known quotations.
Deida explores the most important issues in men's lives--from career and family to women and intimacy to love and spirituality--to offer a practical guidebook for living a masculine life of integrity, authenticity, and freedom.
From drum to tricycle, telephone to tambourine, colourful images illustrate baby's world in this special word book by Caldecott medalist Simms Taback. Basic objects in a child's world-playthings, clothing, food and animals-are featured in this generously sized book. The one-word-per-page format is perfect for keeping baby's attention and teaching them to start identifying words with images.
Boy Lafayette De Mente-author of more than 50 books on the business practices, cultures and languages of China, Japan, Korea and Mexico-identifies and describes the cultural elements that made the Japanese an extraordinary people-elements based on the fact that the Japanese are right-brain oriented but are able to use both sides of their brain...with remarkable results that are responsible for their economic prowess, their aesthetic prowess, and the seductive nature of their culture. He pinpoints the areas where the Japanese have conspicuous advantages over Americans and other left-brain oriented people. A Must Read for anyone interested in understanding the character and mindset of the Japanese for whatever purpose.
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control. This is the only authorized hardcover edition in the US. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.