The strategies of the sportswear industry
The strategies of the sportswear industry

Author:

Publisher: GRIN Verlag

Published: 2018-07-17

Total Pages: 28

ISBN-13: 3668752419

DOWNLOAD EBOOK

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase in E-Commerce stores and sporty fashion trends, the customer has a lower switching cost, making the sportswear industry very competitive. The sportswear industry consists of 6 strategic pillars: brand portfolio, innovation, markets, team, supply chain, and sustainability. Nike and Adidas compete for the highest market share and try to create a global corporate culture exploiting their history and core values. Sustainability has become a big concern in terms of the unethical supply chain strategy. Under Armour, on the other hand, is focusing to expand and compete with the big players in the sports industry with its unique innovation strategy to produce advanced sports products to enter new markets and reach more customers.

The Strategy Pathfinder
The Strategy Pathfinder

Author: Duncan Angwin

Publisher: John Wiley & Sons

Published: 2017-09-14

Total Pages: 468

ISBN-13: 111931187X

DOWNLOAD EBOOK

Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder’s ‘live’ micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best ‘classic’ and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies today Form strategic views for yourself, and test them against the views of others Effectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation. As an active learning experience, The Strategy Pathfinder 3rd Edition engages the reader in the work of strategy practitioners. By arming you with the empirical research you need, and the best strategic management theories and frameworks to better analyse situations you're likely to encounter or already facing in your career, The Strategy Pathfinder teaches you how to improve your strategic thinking and practice, and develop your own strategic pathways for the future.

Strategic Management
Strategic Management

Author: Colin White

Publisher: Bloomsbury Publishing

Published: 2017-03-14

Total Pages: 840

ISBN-13: 0230554776

DOWNLOAD EBOOK

Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize and generalize business problems and to confront philosophical issues without losing sight of practical aims. Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than 60 Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail. Strategic Management: - Acknowledges the complex reality of strategy in the real world showing students the challenges they will encounter when implementing strategy in practice. - Provides a solid theoretical grounding in the subject enabling students to develop their own strategic approaches. - Offers comprehensive and contemporary topic coverage reflecting current trends such as globalization, co-operative strategy and performance measurement. - Includes separate chapters on Implementation, Monitoring and Risk Assessment reflecting the critical role of these issues within organizations. - Provides a wide range of international case examples from well-known organizations in all regions of the world allowing students to see how strategy is implemented in practice and reflecting the global nature of strategy for multinational corporations. Integrated web packages include: - For students: Additional long case studies, integrating case study, links to further resources, searchable glossary. - For Instructors: Suggested teaching pathways and key themes, additional case study questions, comments on exercises and assignments within the text, powerpoint lecture presentations. Visit www.palgrave.com/business/white for more information.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-11-27

Total Pages: 1008

ISBN-13: 1799877523

DOWNLOAD EBOOK

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources
Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

Author:

Publisher: GRIN Verlag

Published: 2014-12-15

Total Pages: 34

ISBN-13: 3656860335

DOWNLOAD EBOOK

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

Let's trade fair in the textiles and sportswear industry
Let's trade fair in the textiles and sportswear industry

Author: Iris Wilke

Publisher: diplom.de

Published: 2001-05-03

Total Pages: 69

ISBN-13: 3832434399

DOWNLOAD EBOOK

Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: SAMENVATTING IN HET NEDERLANDS INTRODUCTION 1FAIR TRADE IN PRACTICE 1.1The Max Havelaar foundation 1.1.1What does the strategy of the Max Havelaar foundation look like? 1.1.2The Max Havelaar trade conditions 1.2The RUGMARK organisation 1.2.1How does RUGMARK work? 1.2.2RUGMARK and its social programmes 1.3Max Havelaar versus RUGMARK 2International Labour Standards 2.1The International Labour Organisation 2.1.1The process of setting up Conventions and Recommendations 2.2Legal nature of Codes of Conduct 2.2.1Independent Monitoring 2.2.2Enforcement of the Code of Conduct (COC) 2.3ILO Conventions and Code of Conduct 3Codes of Conduct in the garment and sportswear industry 3.1About the Clean Clothes Campaign 3.1.1Main objective of the Clean Clothes Campaign 3.2The Clean Clothes Campaign goes Europe 3.2.1Südwind e.V. - the German Clean Clothes Campaign 3.2.2 Erklärung von Bern / Declaration of Berne 3.2.2.1 Let s go fair - a Swiss campaign 3.3The European Code of Conduct 3.3.1The role of the Clean Clothes Campaign with regard to Fair Trade in the textiles and sportswear industry 3.4Worldwide activities 3.4.1US activities 3.4.2The activities of trade unions and federations 3.4.3The World Federation of the Sporting Goods Industry 3.4.3.1The sporting goods industry initiative on child labour 3.5Conclusion 4Questionnaire 4.1Evaluation of the questionnaires 4.1.1Code of Conduct 4.1.2Monitoring measures 4.1.3Introduction of a social label 4.1.4Image advantage 4.1.5Opinion about the Clean Clothes Campaign 4.2Conclusion 5General Conclusion ABBREVIATIONS TABLES NOTES BIBLIOGRAPHY Appendix Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter [email protected], per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.

EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Author: Arthur Thompson

Publisher: McGraw Hill

Published: 2013-02-16

Total Pages: 673

ISBN-13: 0077152670

DOWNLOAD EBOOK

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Marketing Strategy and Competitive Positioning, 7th Edition
Marketing Strategy and Competitive Positioning, 7th Edition

Author: Prof Graham Hooley

Publisher: Pearson UK

Published: 2020-01-09

Total Pages: 1031

ISBN-13: 129227655X

DOWNLOAD EBOOK

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Strategy is Digital
Strategy is Digital

Author: Carlos Cordon

Publisher: Springer

Published: 2016-06-01

Total Pages: 151

ISBN-13: 3319311328

DOWNLOAD EBOOK

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.