The Socio-Economic and Spatial Dynamics of the Jamaican Coffee Industry
Author: Mario Mighty
Publisher:
Published: 2014
Total Pages: 147
ISBN-13:
DOWNLOAD EBOOKThe purpose of this dissertation is to assist the Jamaican coffee industry (JCI) to be more competitive on the global specialty coffee market. This research assesses the strengths and weaknesses of the JCI, explores underlying issues faced by stakeholders and develops new ways of integrating spatial analysis in order to increase production efficiency. Linked through the framework of competitive advantage (CA) developed by Michael Porter, this work focuses on increasing the bargaining power of the JCI. An established premium coffee, its CA is being eroded by the high costs of production relative to many of its competitors and increased competition in the specialty coffee market. The results of this dissertation should aid stakeholders within the JCI to make smarter, more efficient business decisions. A mixed methods approach is used to answer three research questions. Primary information was obtained through semi-structured interviews with industry stakeholders while secondary information on the local and international coffee industry was gathered through archival research, and analysis of spatial and non-spatial datasets from a number of sources.