The Social Semiotics of Mass Communication
The Social Semiotics of Mass Communication

Author: Klaus Bruhn Jensen

Publisher: SAGE Publications Limited

Published: 1995-07-11

Total Pages: 240

ISBN-13: 9780803978102

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This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jensen draws on classic positions on the relations between communications and society [and on recent work in both social sciences and humanities - don't edit this!] In particular, he brings together the traditions of semiotic research on media content, image and discourse with current communication research on the audience as an active participant in the interpretation of mediated messages. Building on a range of traditions in media and cultural studies, he outlines the basis for an integrative, social-semiotic theory of mass communication. Underlying the aut

The Social Semiotics of Mass Communication
The Social Semiotics of Mass Communication

Author: Klaus Bruhn Jensen

Publisher: SAGE Publications Limited

Published: 1995-07-11

Total Pages: 248

ISBN-13:

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This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relations between communications and society, and on recent work in both social sciences and humanities.

The Handbook of Media and Mass Communication Theory
The Handbook of Media and Mass Communication Theory

Author: Robert S. Fortner

Publisher: John Wiley & Sons

Published: 2014-03-10

Total Pages: 1002

ISBN-13: 1118770005

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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Introducing Social Semiotics
Introducing Social Semiotics

Author: Theo Van Leeuwen

Publisher: Psychology Press

Published: 2005

Total Pages: 322

ISBN-13: 9780415249430

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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Media Semiotics
Media Semiotics

Author: Jonathan Bignell

Publisher: Manchester University Press

Published: 1997

Total Pages: 244

ISBN-13: 9780719045011

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Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Understanding Media Semiotics
Understanding Media Semiotics

Author: Marcel Danesi

Publisher: Bloomsbury Publishing

Published: 2018-11-15

Total Pages: 311

ISBN-13: 1350064181

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Communication Models for the Study of Mass Communications
Communication Models for the Study of Mass Communications

Author: Denis Mcquail

Publisher: Routledge

Published: 2015-12-22

Total Pages: 238

ISBN-13: 1317900685

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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Semiotic analysis of media content
Semiotic analysis of media content

Author: Francis Arackal Thummy

Publisher: GRIN Verlag

Published: 2019-05-09

Total Pages: 23

ISBN-13: 3668934983

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Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Multimodal Communication
Multimodal Communication

Author: May Wong

Publisher: Springer

Published: 2019-04-29

Total Pages: 200

ISBN-13: 3030154289

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.