Human beings are social animals. Yet despite vast amounts of research into political decision making, very little attention has been devoted to its social dimensions. In political science, social relationships are generally thought of as mere sources of information, rather than active influences on one’s political decisions. Drawing upon data from settings as diverse as South Los Angeles and Chicago’s wealthy North Shore, Betsy Sinclair shows that social networks do not merely inform citizen’s behavior, they can—and do—have the power to change it. From the decision to donate money to a campaign or vote for a particular candidate to declaring oneself a Democrat or Republican, basic political acts are surprisingly subject to social pressures. When members of a social network express a particular political opinion or belief, Sinclair shows, others notice and conform, particularly if their conformity is likely to be highly visible. We are not just social animals, but social citizens whose political choices are significantly shaped by peer influence. The Social Citizen has important implications for our concept of democratic participation and will force political scientists to revise their notion of voters as socially isolated decision makers.
From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.
This is a story of hope, but also of peril. It began when our nation’s polarized political class started conscripting everyday citizens into its culture war. From their commanding heights in political parties, media, academia, and government, these partisans have attacked one another for years, but increasingly they’ve convinced everyday Americans to join the fray. Why should we feel such animosity toward our fellow citizens, our neighbors, even our own kin? Because we’ve fallen for the false narrative, eagerly promoted by pundits on the Left and the Right, that citizens who happen to vote Democrat or Republican are enthusiastic supporters of Team Blue or Team Red. Aside from a minority of party activists and partisans, however, most voters are simply trying to choose the lesser of two evils. The real threat to our union isn’t Red vs. Blue America, it’s the quiet collusion within our nation’s political class to take away that most American of freedoms: our right to self-governance. Even as partisans work overtime to divide Americans against one another, they’ve erected a system under which we ordinary citizens don’t have a voice in the decisions that affect our lives. From foreign wars to how local libraries are run, authority no longer resides with We the People, but amongst unaccountable officials. The political class has stolen our birthright and set us at one another’s throats. This is the story of how that happened and what we can do about it. America stands at a precipice, but there’s still time to reclaim authority over our lives and communities.
How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change? In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF’s global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions – governments and civil society organizations alike – to be in sync with their constituencies. Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.
The aim of this book is to enable students, educators and designers in the early stages of their careers to learn and practise design in a socially responsible manner. It responds to the rise of academic debate and teaching in the areas of social design, sustainable design, ethical design and design futures. Citizen Designers is a practically and pedagogically focused book, with each chapter addressing a particular area or issue within design practice and education, with an overview framing essay, interviews with practitioners and educators, and assignment briefs through which the reader can understand the process by which a brief is set, met and critiqued.
As the idea of citizenship became more inclusive in the nineteenth century, England confronted the problem of those who seemed less fit for the responsibilities of political power. In a liberal society, fit behaviors had to originate in individual choices, rather than in coercion. Thus, social outreach became a matter not simply of giving information, but of educating and managing desire, which in turn required an active role in the very formation of subjectivity. Preparation for citizenship came to be seen as shaping the familial, moral, and physical environments required to foster a natural and healthy body and mind. The management of the social body through discourses of health became the principal means of negotiating these new questions of citizenship and the Condition of England. The Citizen's Body traces the construction of citizenship through the figure of the healthy body, in parliamentary debates on the franchise, in sanitary and housing publications, and in novels. The rhetoric of the healthy body as the ground of civic participation permeated the discourse of the novel, as shown in the work of Dickens, Oliphant, Disraeli, Eliot, and Gaskell. This book offers a new understanding of Victorian liberal thought, citizenship, the social body, and the Victorian novel.
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How can we learn from a multicultural society if we don’t know how to recognise it? The contemporary city is more than ever a space for the intense convergence of diverse individuals who shift in and out of its urban terrains. The city street is perhaps the most prosaic of the city’s public parts, allowing us a view of the very ordinary practices of life and livelihoods. By attending to the expressions of conviviality and contestation, ‘City, Street and Citizen’ offers an alternative notion of ‘multiculturalism’ away from the ideological frame of nation, and away from the moral imperative of community. This book offers to the reader an account of the lived realities of allegiance, participation and belonging from the base of a multi-ethnic street in south London. ‘City, Street and Citizen’ focuses on the question of whether local life is significant for how individuals develop skills to live with urban change and cultural and ethnic diversity. To animate this question, Hall has turned to a city street and its dimensions of regularity and propinquity to explore interactions in the small shop spaces along the Walworth Road. The city street constitutes exchange, and as such it provides us with a useful space to consider the broader social and political significance of contact in the day-to-day life of multicultural cities. Grounded in an ethnographic approach, this book will be of interest to academics and students in the fields of sociology, global urbanisation, migration and ethnicity as well as being relevant to politicians, policy makers, urban designers and architects involved in cultural diversity, public space and street based economies.
What does it mean to design democratic cities and democratic citizens in a time of mass urbanization and volatile political transformation? Citizen Designs: City-Making and Democracy in Northeastern Thailand addresses this question by exploring the ways that democratic urban planning projects intersect with emerging political aspirations among squatters living in the northeastern Thai city of Khon Kaen. Based on ethnographic and historical research conducted since 2007, Citizen Designs describes how residents of Khon Kaen’s railway squatter communities used Thailand’s experiment in participatory urban planning as a means of reimagining their citizenship, remaking their communities, and acting upon their aspirations for political equality and the good life. It also shows how the Thai state used participatory planning and design to manage both situated political claims and emerging politics. Through ethnographic analysis of contentious collaborations between residents, urban activists, state planners, participatory architects, and city officials, Eli Elinoff’s analysis reveals how the Khon Kaen’s railway settlements became sites of contestation over political inclusion and the meaning and value of democracy as a political form in the first decades of the twenty-first century. Elinoff examines how residents embraced politics as a means of enacting their equality. This embrace inspired new debates about the meaning of good citizenship and how democracy might look and feel. The disagreements over citizenship, like those Elinoff describes in Khon Kaen, reflect the kinds of aspirations for political equality that have been fundamental to Thailand’s political transformation over the last two decades, which has seen new political actors asserting themselves at the ballot box and in the streets alongside the retrenchment of military authoritarianism. Citizen Designs offers new conceptual and empirical insights into the lived effects of Thailand’s political volatility and into the current moment of democratic ambivalence, mass urbanization, and authoritarian resurgence.
