Blueprint to Business
Blueprint to Business

Author: Michael Alden

Publisher: John Wiley & Sons

Published: 2017-10-23

Total Pages: 176

ISBN-13: 1119424984

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Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning—and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn 'dreams' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you've ever done—or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I've had the opportunity to work directly with Michael Alden on his children's book. His business know how and ability to get things done is unparalleled.” —Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden's no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." —Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden's story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life.” —June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life “As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to.” —Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand “Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!

The Personal Business Plan
The Personal Business Plan

Author: Stephen Bruyant-Langer

Publisher: John Wiley & Sons

Published: 2013-10-14

Total Pages: 245

ISBN-13: 1118744136

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Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life

The Social Business Blueprint
The Social Business Blueprint

Author: Michael Baird

Publisher: Independently Published

Published: 2023-09-21

Total Pages: 0

ISBN-13:

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In The Social Business Blueprint readers are taken on an illuminating and straightforward journey into the world of digital marketing through Facebook and Instagram. This book is your essential guide to unlocking the power of these platforms for business growth. Drawing from the tried and true methods, this book demonstrates the art and science of effective market research. It lays out a step-by-step process to understand your audience, identify their needs, and craft tailored strategies that resonate with them. Through a combination of proven tactics and creative thinking, The Social Business Blueprint transforms market research into a potent tool for success. The heart of this book lies in its exploration of Facebook and Instagram ads. It delves deep into the mechanics of ad creation, targeting, and optimization. With practical examples and case studies, readers learn how to create ads that captivate, convert, and drive ROI. But this book isn't just about ads; it's about leveraging social media as a whole. It teaches you to harness the full potential of these platforms, from building a strong online presence to fostering genuine connections with your audience. You'll discover how to curate compelling content, engage with followers authentically, and use data-driven insights to refine your strategy continually. The Social Business Blueprint is a comprehensive and accessible resource for business owners, marketers, and aspiring social media enthusiasts. It provides the tools and knowledge needed to turn Facebook and Instagram into powerful marketing channels, ultimately helping businesses thrive in the digital age. Whether you're a seasoned marketer or just starting your social media journey, this book will empower you to achieve remarkable results and transform your business into a social media success story.

Social Business By Design
Social Business By Design

Author: Dion Hinchcliffe

Publisher: John Wiley & Sons

Published: 2012-05-01

Total Pages: 261

ISBN-13: 1118273214

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From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

The Social Entrepreneur's Playbook, Expanded Edition
The Social Entrepreneur's Playbook, Expanded Edition

Author: Ian C. MacMillan

Publisher: University of Pennsylvania Press

Published: 2013-11-12

Total Pages: 235

ISBN-13: 1613630301

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Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

Building a Successful Social Venture
Building a Successful Social Venture

Author: Eric Carlson

Publisher: Berrett-Koehler Publishers

Published: 2018-09-18

Total Pages: 429

ISBN-13: 1523095962

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This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.

Social Media Blueprint: 30 Days to Transform Your Business Into a Money Machine (the Socia
Social Media Blueprint: 30 Days to Transform Your Business Into a Money Machine (the Socia

Author: Peter Morgan

Publisher:

Published: 2016-11-12

Total Pages: 94

ISBN-13: 9781540372437

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Are you interested in 100% proven ways to drive traffic to your website, brand or product to over 2. 3 billion active Social Media Users?Are your sales not as strong as you'd like them to be? Or are you trying to build a list of followers but it seems like it's flat lining because no one opts in? Want to find out how to use Google, Facebook, Twitter, Youtube, and more to take your business and marketing to the next level?If you answered YES to any of those questions then you need to read this bookSocial media has never been more popular, just go anywhere nowadays and you will see people using their mobile devices to keep in contact with friends, share their dining experiences or watch videos while in the park or on a train.Wouldn't it be fantastic if you knew how to master one of the large social networks for your business, say Twitter, Twitter has over 300 million users, now what if you harness 1% of that audience? 1% is not a lot right? Well do the maths real quick 1% of 300 million = 3 million potential customers. Now how about 5% or 10%..... See where I'm going with this?And that's only one Social media network, what about Facebook with 2 billion active users or Google+ or Reddit or Pinterest or Youtube?Now are you ready to tap into those markets using The Social Media Blueprint?I have poured everything that I know into this book. It simplifies everything that works to show you how you can use the world's most popular social networks to get your product or service in front of a vast array of potential targeted customers using the simplest of techniques that anyone can use.This book will also give you an insight into how each individual network performs and keeps updating so you can stay updated with them. Its really that simple and that's why these networks are so popular.... It pays them for you to be successful right? Starting to make sense?Now, you're just minutes away from growing your business to its true potential!Here is a sample of what you will learn to master:The complete step by step Blueprint to master Facebook, Twitter, YouTube, Pinterest, Google and Reddit!How to put your traffic on steroids by tapping into Facebook's LATEST platform.Send your content VIRAL across a network of 1.7 BILLION active monthly users.Tips, tricks and hints to find targeted buyers on each of these sitesFORGET paid ads - get hyper-engaged FREE traffic without paying a pennyGrow a massive following, build your brand and DOMINATE any niche you enter.Be up & running in NO TIME with zero experience or tech skills.In depth analysis for major Social networksAnd much, much moreThis book breaks the training down into super easy-to-understand steps. It starts from the very beginning, so you can get quick results - even as a beginner!What are you waiting for?Download now The Social Media Blueprint to be on your way to skyrocket your business and income Scroll to the top of the page and select the buy now button.

Building Social Business
Building Social Business

Author: Muhammad Yunus

Publisher: PublicAffairs

Published: 2010-05-11

Total Pages: 258

ISBN-13: 1586488635

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The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Succeeding at Social Enterprise
Succeeding at Social Enterprise

Author: Social Enterprise Alliance

Publisher: John Wiley & Sons

Published: 2010-03-19

Total Pages: 304

ISBN-13: 0470608757

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From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise." —Jed Emerson, www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur." —Kevin Jones, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise." —David Roll, founder, Lex Mundi Pro Bono Foundation

Social Business
Social Business

Author: Andrea Grove

Publisher: Springer Science & Business Media

Published: 2014-02-13

Total Pages: 255

ISBN-13: 3642452752

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Conceptualized and put into practice by Nobel Peace Prize Laureate and Presidential Medal of Freedom recipient Dr. Muhammad Yunus, social businesses work to address social ills such as poverty, lack of health care, gaps in education and environmental challenges. This book explores the ideation, practice and evaluation of the concept of social business. Not just theoretical foundations but several case studies of social businesses around the world and state-of-the-art assessment of the issues that arise in the planning, marketing and evaluation of social businesses, are featured in this book. This cutting-edge collection of articles, presented by the California Institute for Social Business (CISB) in collaboration with Professor Yunus, is one of the first comprehensive collections of theory and research on the emerging field of social business. The diverse group of authors come from around the world and from various disciplinary backgrounds, representing the leading academic experts on social business phenomena.