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Author: Davina Stanley
Publisher: Michael Hanrahan Publishing
Published: 2019-02-15
Total Pages: 144
ISBN-13: 9780648402565
DOWNLOAD EBOOKSo What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success.
Author: Davina Stanley
Publisher:
Published: 2017-07-19
Total Pages: 138
ISBN-13: 9781925648447
DOWNLOAD EBOOKCommunicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Author: Michael E. Brown
Publisher: MIT Press
Published: 2000-07-18
Total Pages: 452
ISBN-13: 9780262265249
DOWNLOAD EBOOKContending perspectives on the future of US grand strategy. More than a decade has passed since the end of the Cold War, but the United States has yet to reach a consensus on a coherent approach to the international use of American power. The essays in this volume present contending perspectives on the future of U.S. grand strategy. U.S. policy options include primacy, cooperative security, selective engagement, and retrenchment. This revised edition includes additional and more recent analysis and advocacy of these options. The volume includes the Clinton administration's National Security Strategy for a New Century, the most recent official statement of American grand strategy, so readers can compare proposed strategies with the official U.S. government position.
Author: Michel Robert
Publisher: McGraw Hill Professional
Published: 1997-11-22
Total Pages: 300
ISBN-13: 9780071368896
DOWNLOAD EBOOKDrawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
Author: Rick Barba
Publisher: Prima Games
Published: 1995
Total Pages: 0
ISBN-13: 9780761501022
DOWNLOAD EBOOKWelcome to theMysterious island! Are you feeling a bitMystified? Does everything seem allMysty? Are you thinking you might haveMystsomething? Well, you've come to the right place for help.Myst: The Official Strategy Guide Revised and Expanded Edition is the #1 bestselling, ultimate, authoritative source for answers and information about Myst Island and the Ages of Myst. Inside you'll find: A complete, fictionalized walkthrough ofMyst Detailed examinations of the puzzles and reasoning behind them Screen images of the most important locations Overhead views of Myst Island and the Ages "Quick and Dirty" solutions if you're in a hurry Also: A revealing interview withMystgame designers Rand and Robyn Miller Early sketches and concept materials used to create theMystenvironment Special renderings of objects from the world ofMyst About the Author Rusel DeMariais head of DeMaria Studio. He has written and collaborated on numerous computer and video game books, includingThe 7th Guest: The Official Strategy Guide, X-Wing: The Official Strategy Guide,andEarthworm Jim Official Game Secrets(all from Prima). Rick Barbais the author of numerous electronic entertainment books, includingDOOM Battlebook,andUnder a Killing Moon: The Official Strategy Guide(all from Prima).
Author: Shona L. Brown
Publisher: Harvard Business Press
Published: 1998
Total Pages: 322
ISBN-13: 9780875847542
DOWNLOAD EBOOKIn their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Author: M. Roll
Publisher: Springer
Published: 2016-02-11
Total Pages: 356
ISBN-13: 113735917X
DOWNLOAD EBOOKThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: Richard Rumelt
Publisher: Crown Currency
Published: 2011-07-19
Total Pages: 338
ISBN-13: 0307886239
DOWNLOAD EBOOKGood Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Captain B. H. Liddell Hart
Publisher: Pickle Partners Publishing
Published: 2016-07-26
Total Pages: 547
ISBN-13: 1786259737
DOWNLOAD EBOOKThis is the classic book on war as we know it. During his long life, Basil H. Liddell Hart was considered one of the world’s foremost military thinkers—a man generally regarded as the “Clausewitz of the 20th century.” Strategy is a seminal work of military history and theory, a perfect companion to Sun-tzu’s The Art of War and Carl von Clausewitz’s On War. Liddell Hart stressed movement, flexibility, and surprise. He saw that in most military campaigns dislocation of the enemy’s psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in WWI) versus indirect dislocation (Blitzkrieg in WWII). Liddell Hart is also tonic for business and political planning: just change the vocabulary and his concepts fit.-Print ed. “The most important book by one of the outstanding military authorities of our time.”—Library Journal
Author: Lucy Küng
Publisher: SAGE
Published: 2008-04-11
Total Pages: 258
ISBN-13: 0857022989
DOWNLOAD EBOOK"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
