The Significance of Self-Service Technology Adoption on Service Quality in Linking Customer Satisfaction and Customer Loyalty in Singapore’s Supermarket Context
The Significance of Self-Service Technology Adoption on Service Quality in Linking Customer Satisfaction and Customer Loyalty in Singapore’s Supermarket Context

Author: Leonardo Kalvintoputra

Publisher: GRIN Verlag

Published: 2020-12-15

Total Pages: 20

ISBN-13: 3346314391

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Academic Paper from the year 2020 in the subject Business economics - Market research, grade: 7.0, University of Birmingham, course: research skill, language: English, abstract: In this advanced era, people should be aware of the practicality of technology adoption, especially in service-based businesses. As technology’s efficiencies and its effectiveness had been sensed by both customer and firm, this resulting in a competitive business model among particular service industries; Supermarket businesses. Therefore, the need for a tech-based yet fruitful innovation has become increasingly relevant towards grocery businesses. However, during past decades, numbers of researchers and business experts’ have narrowed their focus to a term called self-service technology (SST). This cutting-edge advancement enhances firm’s performances in productivity and profitability spectrums (Parasuraman, 1996). Next, Meuter et al. (2000) has outlined SST as “technological interfaces that enable customers to obtain services from the staffs of the particular service firm without any direct involvement with them. On the business viewpoint, cost reductions and improved efficiency are the major highlights of having a SST system. With aid of SST, supermarket business can now serve various service demand from customers as SST system is more consistent and stable and it disregard worker’s state of mind who sometimes is affected by personal issue or mood swing. With that so, SST creates a good added value which time and place conveniences are escalated to both supermarket manager and customer. In practices, SST comes in various channels ranging from self-service installations to self-service checkout machine. In this research proposal paper, I will examine the significance of Self-Service Checkouts usage on customer loyalty and their satisfaction given the service quality in the Singapore’s supermarket context with relevant journals and examples considered.

The Significance of Self-Service Technology Adoption on Service Quality in Linking Customer Satisfaction and Customer Loyalty in Singapore's Supermarket Context
The Significance of Self-Service Technology Adoption on Service Quality in Linking Customer Satisfaction and Customer Loyalty in Singapore's Supermarket Context

Author: Leonardo Kalvintoputra

Publisher:

Published: 2020-11-25

Total Pages: 26

ISBN-13: 9783346314406

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Academic Paper from the year 2020 in the subject Business economics - Market research, grade: 7.0, University of Birmingham, course: research skill, language: English, abstract: In this advanced era, people should be aware of the practicality of technology adoption, especially in service-based businesses. As technology's efficiencies and its effectiveness had been sensed by both customer and firm, this resulting in a competitive business model among particular service industries; Supermarket businesses. Therefore, the need for a tech-based yet fruitful innovation has become increasingly relevant towards grocery businesses. However, during past decades, numbers of researchers and business experts' have narrowed their focus to a term called self-service technology (SST). This cutting-edge advancement enhances firm's performances in productivity and profitability spectrums (Parasuraman, 1996). Next, Meuter et al. (2000) has outlined SST as "technological interfaces that enable customers to obtain services from the staffs of the particular service firm without any direct involvement with them. On the business viewpoint, cost reductions and improved efficiency are the major highlights of having a SST system. With aid of SST, supermarket business can now serve various service demand from customers as SST system is more consistent and stable and it disregard worker's state of mind who sometimes is affected by personal issue or mood swing. With that so, SST creates a good added value which time and place conveniences are escalated to both supermarket manager and customer. In practices, SST comes in various channels ranging from self-service installations to self-service checkout machine. In this research proposal paper, I will examine the significance of Self-Service Checkouts usage on customer loyalty and their satisfaction given the service quality in the Singapore's supermarket context with relevant journals and examples considered.

Customer Loyalty and Brand Management
Customer Loyalty and Brand Management

Author: María Jesús Yagüe Guillén

Publisher: MDPI

Published: 2019-09-23

Total Pages: 122

ISBN-13: 3039213350

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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Building Brands Directly
Building Brands Directly

Author: Stewart Pearson

Publisher: Springer

Published: 2016-07-27

Total Pages: 445

ISBN-13: 1349137715

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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

Smart Retailing
Smart Retailing

Author: Eleonora Pantano

Publisher: Springer

Published: 2019-03-04

Total Pages: 118

ISBN-13: 3030126080

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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Retailing in the 21st Century
Retailing in the 21st Century

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2009-12-17

Total Pages: 458

ISBN-13: 3540720030

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Service And Operations Management
Service And Operations Management

Author: Cengiz Haksever

Publisher: World Scientific Publishing Company

Published: 2017-12-26

Total Pages: 691

ISBN-13: 9813209461

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The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting.This book takes a multidisciplinary approach to services and operational management challenges; it draws upon the theory and practice in many fields of study such as economics, management science, statistics, psychology, sociology, ethics and technology, to name a few. It contains chapters most textbooks do not include, such as ethics, management of public and non-profit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles.An Instructor's Solutions Manual is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].

Handbook of Marketing Scales
Handbook of Marketing Scales

Author: William O. Bearden

Publisher: SAGE

Published: 1999-11-12

Total Pages: 568

ISBN-13: 9780761910008

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Customer Relationship Management
Customer Relationship Management

Author: Francis Buttle

Publisher: Routledge

Published: 2009

Total Pages: 495

ISBN-13: 1856175227

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.