The Semiotics of Che Guevara
The Semiotics of Che Guevara

Author: Maria-Carolina Cambre

Publisher: Bloomsbury Publishing

Published: 2014-11-20

Total Pages: 327

ISBN-13: 1472505298

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Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

The Semiotics of Che Guevara
The Semiotics of Che Guevara

Author: Maria-Carolina Cambre

Publisher: Bloomsbury Publishing

Published: 2014-11-20

Total Pages: 237

ISBN-13: 1472512227

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Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

Icons of Dissent
Icons of Dissent

Author: Jeremy Prestholdt

Publisher: Oxford University Press

Published: 2019-07-01

Total Pages: 343

ISBN-13: 0190092599

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The global icon is an omnipresent but poorly understood element of mass culture. This book asks why audiences around the world have embraced particular iconic figures, how perceptions of these figures have changed, and what this tells us about transnational relations since the Cold War era. Prestholdt addresses these questions by examining one type of icon: the anti-establishment figure. As symbols that represent sentiments, ideals, or something else recognizable to a wide audience, icons of dissent have been integrated into diverse political and consumer cultures, and global audiences have reinterpreted them over time. To illustrate these points the book examines four of the most evocative and controversial figures of the past fifty years: Che Guevara, Bob Marley, Tupac Shakur, and Osama bin Laden. Each has embodied a convergence of dissent, cultural politics, and consumerism, yet popular perceptions of each reveal the dissonance between shared, global references and locally contingent interpretations. By examining four very different figures, Icons of Dissent offers new insights into global symbolic idioms, the mutability of common references, and the commodification of political sentiment in the contemporary world.

Law and the Visual
Law and the Visual

Author: Desmond Manderson

Publisher: University of Toronto Press

Published: 2018-01-01

Total Pages: 376

ISBN-13: 1442630310

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In Law and the Visual, leading legal theorists, art historians, and critics come together to present new work examining the intersection between legal and visual discourses. Proceeding chronologically, the volume offers leading analyses of the juncture between legal and visual culture as witnessed from the fifteenth to the twenty-first centuries. Editor Desmond Manderson provides a contextual introduction that draws out and articulates three central themes: visual representations of the law, visual technologies in the law, and aesthetic critiques of law. A ground breaking contribution to an increasingly vibrant field of inquiry, Law and the Visual will inform the debate on the relationship between legal and visual culture for years to come.

The Semiotics of X
The Semiotics of X

Author: Jamin Pelkey

Publisher: Bloomsbury Publishing

Published: 2017-02-23

Total Pages: 281

ISBN-13: 1474273831

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The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

The Semiotics of Caesar Augustus
The Semiotics of Caesar Augustus

Author: Elina Pyy

Publisher: Bloomsbury Publishing

Published: 2018-02-22

Total Pages: 219

ISBN-13: 1474277233

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Gaius Julius Caesar Octavianus, better known as Augustus, was the first Roman emperor and is one of the most iconic figures in world history. Two thousand years after his death, Augustus remains a strong presence in modern culture. The Semiotics of Caesar Augustus examines the meanings and significances of Augustus in Western literary and popular culture, from the 1960s until the turn of the millennium. Drawing on the theoretical background of semiotics and classical reception studies, Elina Pyy investigates the representation of Augustus in the postmodern novels of Kurt Vonnegut and Christoph Ransmayr, as well as in the genre of historical fiction, and in screen representations from both sides of the Atlantic. Scrutinizing what Caesar Augustus stood for in the postmodern world, and the main factors that influenced (and still influence) the modern reader's interpretation of him, this book is grounded on the premise that the past, being a system of signs based on our culturally shared understanding of them, is continuously created and reconstructed by the modern audience. Arguing that the 'many faces of the emperor' can be considered to be reactions to contemporary cultural, socio-political or emotional needs, The Semiotics of Caesar Augustus shows how his character was recurrently utilized to explain and understand the ways in which the discourses of power, liberty, oppression and humanity operated in the postmodern world.

The Semiotics of Emoji
The Semiotics of Emoji

Author: Marcel Danesi

Publisher: Bloomsbury Publishing

Published: 2016-11-17

Total Pages: 209

ISBN-13: 1474282008

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Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

The Semiotics of Light and Shadows
The Semiotics of Light and Shadows

Author: Piotr Sadowski

Publisher: Bloomsbury Publishing

Published: 2017-12-28

Total Pages: 291

ISBN-13: 1350016152

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Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film. In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments. Sadowski's book is distinctive for combining historical materials and theoretical approaches to develop a deeper understanding of Weimar cinema and other contemporary art forms. The Semiotics of Light and Shadows is an ideal resource for both scholars and students working in linguistics, semiotics, film, media, and visual arts.

The Semiotics of Clowns and Clowning
The Semiotics of Clowns and Clowning

Author: Paul Bouissac

Publisher: Bloomsbury Publishing

Published: 2015-05-28

Total Pages: 233

ISBN-13: 1472525086

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During the last 300 years circus clowns have emerged as powerful cultural icons. This is the first semiotic analysis of the range of make-up and costumes through which the clowns' performing identities have been established and go on developing. It also examines what Bouissac terms 'micronarratives' - narrative meanings that clowns generate through their acts, dialogues and gestures. Putting a repertory of clown performances under the semiotic microscope leads to the conclusion that the performances are all interconnected and come from what might be termed a 'mythical matrix'. These micronarratives replicate in context-sensitive forms a master narrative whose general theme refers to the emergence of cultures and constraints that they place upon instinctual behaviour. From this vantage point, each performance can be considered as a ritual which re-enacts the primitive violence inherent in all cultures and the temporary resolutions which must be negotiated as the outcome. Why do these acts of transgression and re-integration then trigger laughter and wonder? What kind of mirror does this put up to society? In a masterful semiotic analysis, Bouissac delves into decades of research to answer these questions.

Semiotics of the Christian Imagination
Semiotics of the Christian Imagination

Author: Domenico Pietropaolo

Publisher: Bloomsbury Publishing

Published: 2020-12-10

Total Pages: 257

ISBN-13: 1350064130

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The semiotics of the Christian imagination describes the repository of signs and the logic of signification through which a community of faith envisions spiritual truths. This book analyses various examples in text, images, music, art and scientific treatise of the imaginative semiotisation of the fall of Man and the Church's semiotic perception of the Divine plan for Redemption. The book includes a chapter detailing the theory of signs, based on a close reading of primary sources, and has nine further chapters on the meaning-making inherent in ideas of the Fall and Redemption of mankind. These are filtered through and given material representation by the semiotic paradigms of various cultural fields, including philology, verbal arts and science. Central to this practice - and to the book's message - are two themes of theological semiotics fundamental to man's understanding of himself in the larger scheme of things. Two of these include the theology of the Fall and a sacramental theory of signs. The theory is grounded in the doctrine of analogy, and this is the only reliable cognitive link between the immanence of the thinking subject and the transcendence that is the object of thought.