The Selling of the President
The Selling of the President

Author: Joe McGinniss

Publisher: Penguin

Published: 1988-08-02

Total Pages: 273

ISBN-13: 0140112405

DOWNLOAD EBOOK

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Selling the President, 1920
Selling the President, 1920

Author: John A. Morello

Publisher: Bloomsbury Publishing USA

Published: 2001-04-30

Total Pages: 126

ISBN-13: 0313075263

DOWNLOAD EBOOK

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

The Grifter's Club
The Grifter's Club

Author: Sarah Blaskey

Publisher: PublicAffairs

Published: 2020-08-04

Total Pages: 256

ISBN-13: 1541756967

DOWNLOAD EBOOK

An astonishing look inside the gilded gates of Mar-a-Lago, the palatial resort where President Trump conducts government business with little regard for ethics, security, or even the law. Donald Trump's opulent Palm Beach club Mar-a-Lago has thrummed with scandal since the earliest days of his presidency. Long known for its famous and wealthy clientele, the resort's guest list soon started filling with political operatives and power-seekers. Meanwhile, as Trump re-branded Mar-a-Lago "the Winter White House" and began spending weekends there, state business spilled out into full view of the club's members, and vast sums of taxpayer money and political donations began flowing into its coffers, and into the pockets of the president. The Grifter's Club is a breakthrough account of the impropriety, intrigue, and absurdity that has been on display in the place where the president is at his most relaxed. In these pages, a team of prizewinning Miami Herald journalists reveal the activities and motivations of the strange array of charlatans and tycoons who populate its halls. Some peddle influence, some seek inside information, and some just want to soak up the feeling of unfettered access to the world's most powerful leaders. With the drama of an expose and the edgy humor of a Carl Hiaasen novel, The Grifter's Club takes you behind the velvet ropes of this exclusive club and into its bizarre world of extravagance and scandal.

1968
1968

Author: Lewis L. Gould

Publisher: Government Institutes

Published: 2010-04-16

Total Pages: 177

ISBN-13: 1566639107

DOWNLOAD EBOOK

The race for the White House in 1968 was a watershed event in American politics. In this brilliantly succinct narrative analysis, Lewis L. Gould shows how the events of that tumultuous year changed the way Americans felt about politics and their national leaders; how Republicans used the skills they brought to Richard Nixon's campaign to create a generation-long ascendancy in presidential politics; and how Democrats, divided and torn after 1968, emerged as only crippled challengers for the White House throughout most of the years until the early twenty-first century. Bitterness over racial issues and the Vietnam War that marked the 1968 election continued to shape national affairs and to rile American society for years afterward. And the election accelerated an erosion of confidence in American institutions that has not yet reached a conclusion. In his lucid account, now revised and updated, Mr. Gould emphasizes the importance of race as the campaign's key issue and examines the now infamous "October surprises" of Lyndon Johnson and Richard Nixon as he describes the extraordinary events of what Eugene McCarthy later called the "Hard Year."

The Buying of the President
The Buying of the President

Author: Charles Lewis

Publisher: Avon Books

Published: 1996

Total Pages: 271

ISBN-13: 9780380784202

DOWNLOAD EBOOK

Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections

The Last of the President's Men
The Last of the President's Men

Author: Bob Woodward

Publisher: Simon and Schuster

Published: 2015-10-13

Total Pages: 304

ISBN-13: 1501116460

DOWNLOAD EBOOK

Bob Woodward exposes one of the final pieces of the Richard Nixon puzzle in his new book The Last of the President’s Men. Woodward reveals the untold story of Alexander Butterfield, the Nixon aide who disclosed the secret White House taping system that changed history and led to Nixon’s resignation. In forty-six hours of interviews with Butterfield, supported by thousands of documents, many of them original and not in the presidential archives and libraries, Woodward has uncovered new dimensions of Nixon’s secrets, obsessions and deceptions. The Last of the President’s Men could not be more timely and relevant as voters question how much do we know about those who are now seeking the presidency in 2016—what really drives them, how do they really make decisions, who do they surround themselves with, and what are their true political and personal values?