The Selling of the Green

The Selling of the Green

Author: Harvey Araton

Publisher: Harpercollins

Published: 1992-01-01

Total Pages: 271

ISBN-13: 9780060183011

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Examines the sports dynasty whose spectacular successes on the court have often been overshadowed by a marketing strategy that plays to America's latent racism


Selling the Race

Selling the Race

Author: Adam Green

Publisher: University of Chicago Press

Published: 2007

Total Pages: 323

ISBN-13: 0226306410

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Black Chicagoans were at the centre of a national movement in the 1940s and '50s, when African Americans across the country first started to see themselves as part of a single culture. Green argues that this period engendered a unique cultural and commercial consciousness, fostering ideas of racial identity that remain influential.


The Negro Motorist Green Book

The Negro Motorist Green Book

Author: Victor H. Green

Publisher: Colchis Books

Published:

Total Pages: 222

ISBN-13:

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The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.


Green to Gold

Green to Gold

Author: Daniel C. Esty

Publisher: John Wiley & Sons

Published: 2009-01-09

Total Pages: 423

ISBN-13: 0470393742

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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "


Devil's Bargain

Devil's Bargain

Author: Joshua Green

Publisher: Penguin

Published: 2017-07-18

Total Pages: 306

ISBN-13: 0735225036

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The instant #1 New York Times bestseller. From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history. Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 campaign from its origins in the far fringes of right-wing politics and reality television to its culmination inside Trump’s penthouse on election night. The shocking elevation of Bannon to head Trump’s flagging presidential campaign on August 17, 2016, hit political Washington like a thunderclap and seemed to signal the meltdown of the Republican Party. Bannon was a bomb-throwing pugilist who’d never run a campaign and was despised by Democrats and Republicans alike. Yet Bannon’s hard-edged ethno-nationalism and his elaborate, years-long plot to destroy Hillary Clinton paved the way for Trump’s unlikely victory. Trump became the avatar of a dark but powerful worldview that dominated the airwaves and spoke to voters whom others couldn’t see. Trump’s campaign was the final phase of a populist insurgency that had been building up in America for years, and Bannon, its inscrutable mastermind, believed it was the culmination of a hard-right global uprising that would change the world. Any study of Trump’s rise to the presidency is unavoidably a study of Bannon. Devil’s Bargain is a tour-de-force telling of the remarkable confluence of circumstances that decided the election, many of them orchestrated by Bannon and his allies, who really did plot a vast, right-wing conspiracy to stop Clinton. To understand Trump's extraordinary rise and Clinton’s fall, you have to weave Trump’s story together with Bannon’s, or else it doesn't make sense.


A Fierce Green Fire

A Fierce Green Fire

Author: Philip Shabecoff

Publisher: Island Press

Published: 2012-09-26

Total Pages: 360

ISBN-13: 1597267597

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In A Fierce Green Fire, renowned environmental journalist Philip Shabecoff presents the definitive history of American environmentalism from the earliest days of the republic to the present. He offers a sweeping overview of the contemporary environmental movement and the political, economic, social and ethical forces that have shaped it. More importantly, he considers what today's environmental movement needs to do if it is to fight off the powerful forces that oppose it and succeed in its mission of protecting the American people, their habitat, and their future. Shabecoff traces the ecological transformation of North America as a result of the mass migration of Europeans to the New World, showing how the environmental impulse slowly formed among a growing number of Americans until, by the last third of the 20th Century, environmentalism emerged as a major social and cultural movement. The efforts of key environmental figures -- among them Henry David Thoreau, George Perkins Marsh, Theodore Roosevelt, Gifford Pinchot, John Muir, Aldo Leopold, David Brower, Barry Commoner, and Rachel Carson -- are examined. So, too, are the activities of non-governmental environmental groups as well as government agencies such as the EPA and Interior Department, along with grassroots efforts of Americans in communities across the country. The author also describes the economic and ideological forces aligned against environmentalism and their increasing successes in recent decades. Originally published in 1993, this new edition brings the story up to date with an analysis of how the administration of George W. Bush is seeking to dismantle a half-century of progress in protecting the land and its people, and a consideration of the growing international effort to protect Earth's life-support systems and the obstacles that the United States government is placing before that effort. In a forward-looking final chapter, Shabecoff casts a cold eye on just what the environmental movement must do to address the challenges it faces. Now, at this time when environmental law, institutions, and values are under increased attack -- and opponents of environmentalism are enjoying overwhelming political and economic power -- A Fierce Green Fire is a vital reminder of how far we have come in protecting our environment and how much we have to lose.


Green Light Selling for the 21st Century

Green Light Selling for the 21st Century

Author: Don Aspromonte

Publisher:

Published: 2014-04-29

Total Pages: 144

ISBN-13: 9781589090682

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Currently being used by sales professionals in more than 36 countries, this book is the text for many advanced sales courses. Based on Neurolinguistic Programming (NLP) technology, this is the most practical way to keep your sales opportunities moving all the way to closure. You will learn five simple steps that practically insure that your qualified prospects will become satisfied customers. Your customer relationships will be more likely to produce referrals because of the gentle but powerful techniques in Green Light Selling.


Jeffrey Gitomer's Little Green Book of Getting Your Way

Jeffrey Gitomer's Little Green Book of Getting Your Way

Author: Jeffrey Gitomer

Publisher:

Published: 2007-04-14

Total Pages:

ISBN-13: 9781640950085

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Jeffrey Gitomer¿s The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment.But because persuasion most often takes place in business, he draws special emphasis to the reader¿s ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote ¿If at first you don¿t succeed, try, try again¿ to the Gitomer level of ¿You only fail when you decide to quit,¿ and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.


Between God & Green

Between God & Green

Author: Katharine K. Wilkinson

Publisher: Oxford University Press

Published: 2012-06-08

Total Pages: 257

ISBN-13: 0199942854

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Despite three decades of scientists' warnings and environmentalists' best efforts, the political will and public engagement necessary to fuel robust action on global climate change remain in short supply. Katharine K. Wilkinson shows that, contrary to popular expectations, faith-based efforts are emerging and strengthening to address this problem. In the US, perhaps none is more significant than evangelical climate care. Drawing on extensive focus group and textual research and interviews, Between God & Green explores the phenomenon of climate care, from its historical roots and theological grounding to its visionary leaders and advocacy initiatives. Wilkinson examines the movement's reception within the broader evangelical community, from pew to pulpit. She shows that by engaging with climate change as a matter of private faith and public life, leaders of the movement challenge traditional boundaries of the evangelical agenda, partisan politics, and established alliances and hostilities. These leaders view sea-level rise as a moral calamity, lobby for legislation written on both sides of the aisle, and partner with atheist scientists. Wilkinson reveals how evangelical environmentalists are reshaping not only the landscape of American climate action, but the contours of their own religious community. Though the movement faces complex challenges, climate care leaders continue to leverage evangelicalism's size, dominance, cultural position, ethical resources, and mechanisms of communication to further their cause to bridge God and green.


Green Giants

Green Giants

Author: E. Williams

Publisher: AMACOM

Published: 2015-08-12

Total Pages: 305

ISBN-13: 0814436145

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What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.