The Secrets of Words

The Secrets of Words

Author: Noam Chomsky

Publisher: MIT Press

Published: 2022-05-03

Total Pages: 138

ISBN-13: 0262369044

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Two distinguished linguists on language, the history of science, misplaced euphoria, surprising facts, and potentially permanent mysteries. In The Secrets of Words, influential linguist Noam Chomsky and his longtime colleague Andrea Moro have a wide-ranging conversation, touching on such topics as language and linguistics, the history of science, and the relation between language and the brain. Moro draws Chomsky out on today’s misplaced euphoria about artificial intelligence (Chomsky sees “lots of hype and propaganda” coming from Silicon Valley), the study of the brain (Chomsky points out that findings from brain studies in the 1950s never made it into that era’s psychology), and language acquisition by children. Chomsky in turn invites Moro to describe his own experiments, which proved that there exist impossible languages for the brain, languages that show surprising properties and reveal unexpected secrets of the human mind. Chomsky once said, “It is important to learn to be surprised by simple facts”—“an expression of yours that has represented a fundamental turning point in my own personal life,” says Moro—and this is something of a theme in their conversation. Another theme is that not everything can be known; there may be permanent mysteries, about language and other matters. Not all words will give up their secrets.


The Secrets of Word-of-Mouth Marketing

The Secrets of Word-of-Mouth Marketing

Author: George Silverman

Publisher: AMACOM

Published: 2011-02-23

Total Pages: 272

ISBN-13: 0814416691

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In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.


The Secret Life of Words

The Secret Life of Words

Author: Henry Hitchings

Publisher: Macmillan + ORM

Published: 2009-09-29

Total Pages: 450

ISBN-13: 142994157X

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Words are essential to our everyday lives. An average person spends his or her day enveloped in conversations, e-mails, phone calls, text messages, directions, headlines, and more. But how often do we stop to think about the origins of the words we use? Have you ever thought about which words in English have been borrowed from Arabic, Dutch, or Portuguese? Try admiral, landscape, and marmalade, just for starters. The Secret Life of Words is a wide-ranging account not only of the history of English language and vocabulary, but also of how words witness history, reflect social change, and remind us of our past. Henry Hitchings delves into the insatiable, ever-changing English language and reveals how and why it has absorbed words from more than 350 other languages—many originating from the most unlikely of places, such as shampoo from Hindi and kiosk from Turkish. From the Norman Conquest to the present day, Hitchings narrates the story of English as a living archive of our human experience. He uncovers the secrets behind everyday words and explores the surprising origins of our most commonplace expressions. The Secret Life of Words is a rich, lively celebration of the language and vocabulary that we too often take for granted.


Magic Words

Magic Words

Author: Tim David

Publisher: Penguin

Published: 2014-12-02

Total Pages: 160

ISBN-13: 0698164199

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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help


Why Only Us

Why Only Us

Author: Robert C. Berwick

Publisher: MIT Press

Published: 2017-05-12

Total Pages: 229

ISBN-13: 0262533499

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Berwick and Chomsky draw on recent developments in linguistic theory to offer an evolutionary account of language and humans' remarkable, species-specific ability to acquire it. “A loosely connected collection of four essays that will fascinate anyone interested in the extraordinary phenomenon of language.” —New York Review of Books We are born crying, but those cries signal the first stirring of language. Within a year or so, infants master the sound system of their language; a few years after that, they are engaging in conversations. This remarkable, species-specific ability to acquire any human language—“the language faculty”—raises important biological questions about language, including how it has evolved. This book by two distinguished scholars—a computer scientist and a linguist—addresses the enduring question of the evolution of language. Robert Berwick and Noam Chomsky explain that until recently the evolutionary question could not be properly posed, because we did not have a clear idea of how to define “language” and therefore what it was that had evolved. But since the Minimalist Program, developed by Chomsky and others, we know the key ingredients of language and can put together an account of the evolution of human language and what distinguishes us from all other animals. Berwick and Chomsky discuss the biolinguistic perspective on language, which views language as a particular object of the biological world; the computational efficiency of language as a system of thought and understanding; the tension between Darwin's idea of gradual change and our contemporary understanding about evolutionary change and language; and evidence from nonhuman animals, in particular vocal learning in songbirds.


The Secret Life of Pronouns

The Secret Life of Pronouns

Author: James W. Pennebaker

Publisher: Bloomsbury Publishing USA

Published: 2013-01-15

Total Pages: 366

ISBN-13: 1608194965

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The author of Opening Up draws on groundbreaking research in computational linguistics to explain what our language choices reveal about feelings, self-concept and social intelligence, in a lighthearted treatise that also explores the language personalities of famous individuals. 40,000 first printing.


What Kind of Creatures Are We?

What Kind of Creatures Are We?

Author: Noam Chomsky

Publisher: Columbia University Press

Published: 2015-12-15

Total Pages: 194

ISBN-13: 0231540922

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The renowned philosopher and political theorist presents a summation of his influential work in this series of Columbia University lectures. A pioneer in the fields of modern linguistics and cognitive science, Noam Chomsky is also one of the most avidly read political theorist of our time. In this series of lectures, Chomsky presents more than half a century of philosophical reflection on all three of these areas. In precise yet accessible language, Chomsky elaborates on the scientific study of language, sketching how his own work has implications for the origins of language, the close relations that language bears to thought, its eventual biological basis. He expounds and criticizes many alternative theories, such as those that emphasize the social, the communicative, and the referential aspects of language. He also investigates the apparent scope and limits of human cognitive capacities. Moving from language and mind to society and politics, Chomsky concludes with a philosophical defense of a position he describes as "libertarian socialism," tracing its links to anarchism and the ideas of John Dewey, and even briefly to the ideas of Karl Marx and John Stuart Mill. Demonstrating its conceptual growth out of our historical past, he also shows its urgent relation to our present moment.


Predicting New Words

Predicting New Words

Author: Allan A. Metcalf

Publisher: Houghton Mifflin Harcourt

Published: 2004

Total Pages: 230

ISBN-13: 9780618130085

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Examines the phenomenon of new word creation, offering criteria for predicting the success of new words and including the American Dialect Society's listing of words of the year from 1991 to 2001.


The Secret Language of Cats

The Secret Language of Cats

Author: Susanne Schötz

Publisher: Harlequin

Published: 2018-11-06

Total Pages: 166

ISBN-13: 1488099618

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Have you ever wondered what your cat is saying? Cats do not meow randomly, nor do they growl or hiss because they have nothing better to do. Cat sounds have a purpose, and they can carry important messages, whether for us or other cats. Susanne Schötz is hard at work on breaking the cat code. She is a professor at Lund University in Sweden, where a long-standing research program is proving that cats do actually use vocal communication—with each other and with their human caretakers. Understanding the vocal strategies used in human-cat communication will have profound implications for how we communicate with our pets, and has the potential to improve the relationship between animals and humans within several fields, including animal therapy, veterinary medicine and animal sheltering. In The Secret Language of Cats, Schötz offers a crash course in the phonetic study of cat sounds. She introduces us to the full range of feline vocalizations and explains what they can mean in different situations, and she gives practical tips to help us understand our cats better.


The Secret

The Secret

Author: Rhonda Byrne

Publisher: Simon and Schuster

Published: 2011-07-07

Total Pages: 224

ISBN-13: 0731815297

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The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.