Zu den Themen Körpersprache und nonverbale Kommunikation gibt es hunderte von Büchern. Kevin Hogan überschreitet dabei die Idee der Körpersprache als reines Referenzmaterial und bringt sie durch The Secret Language of Business mit der Geschäftswelt in Einklang. Diese Buch ist auf das Lehren des A und O der Körpersprache ausgerichtet und wie diese nicht nur das private und geschäftliche Leben berührt, sondern letztendlich auch verändert. Die Einführungskapitel klärt über die Grundlagen von Körpersprache auf und die Kraft, die sie besitzt, Einstellungen, Aktionen und Ergebnisse zu beeinflussen. Nachdem Sie diese technische Aspekte bewältigt haben, wird Hogan Ihnen beibringen, Ihre Körpersprache zu Ihrem Vorteil in allen Aspekten des Berufslebens (Meetings, Verkaufstagungen, Bewerbungsgespräche, Management, etc.) zu nutzen.
Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. In this book you'll learn: The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year How LINGO as a marketing strategy makes competition almost irrelevant How pricing can attract, not deter, your ideal customer How to develop a brand image that magnetizes your ideal customer and filters out the rest With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.
The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The books lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parentsanyone who is setting out to the change the world.
Success at work requires that you be not only smart, but savvy. Readers learn to become a master of office politics while remaining ethical and becoming more highly effective on the job.
Most people have visited a doctor's office or emergency room in their lifetime to gain clarity about an ailment or check in after a procedure. While doctors strive to ensure their patients understand their diagnoses, rarely do those outside the medical community understand the words and phrases we hear practitioners yell across a hospital hallway or murmur to a colleague behind office doors. Doctors and nurses use a kind of secret language, comprised of words unlikely to be found in a medical textbook or heard on television. In The Secret Language of Doctors, Dr. Brian Goldman decodes those code words for the average patient. What does it mean when a patient has the symptoms of "incarceritis"? What are "blocking" and "turfing"? And why do you never want to be diagnosed with a "horrendoma"? Dr. Goldman reveals the meaning behind the colorful and secret expressions doctors use to describe difficult patients, situations, and medical conditions—including those they don't want you to know. Gain profound insight into what doctors really think about patients in this funny and biting examination of modern medical culture.
You use PowerPoint at work to create strategic plans, executive briefings, research reports and other boardroom-style slides. But could your slides be clearer, more convincing and built in half the time? You bet! Learn a new method for business managers who want to use PowerPoint at work to drive strategy. The Mindworks Presentation Method is based on 40 years of research in brain science, instructional design and information design and will help you to eliminate time wasters and complete PowerPoint decks three times faster, to enhance your credibility by creating visually pleasing slides using simple graphic design rules, to make complex slides easier to understand and avoid "Death by PowerPoint" forever, to make audiences more likely to agree with you by applying the proven principles of master persuaders.
This book reveals what people have wanted to know about the human condition from the very beginning of time: What are feelings for? Within its pages, you will discover the secret language of feelings. That language is a voice within us. Sometimes it is as soft as a whisper; sometimes it is as loud as a roar. It is an important voice, which, when fully understood, gives you a kind of guidance that no other voice can. The information in The Secret Language of Feelings was revealed during thousands of hours of working with hypnotherapy clients at the Banyan Hypnosis Center for Training & Services. It came from clients who spoke to us both in the normal waking state and in the state of hypnosis. You do not need to undergo hypnotherapy in order to benefit from this book; however, it would make a perfect companion book for anyone involved in any therapy process or working on self-improvement. The Secret Language of Feelings gives you a rational and reliable approach to understanding and responding to your feelings and emotions. It shows you how to create a more satisfying life right now! You will learn how to overcome anger, guilt, frustration, sadness, loneliness and even "everyday" depression. You will better understand yourself, your family and the people you interact with on a daily basis. In short, The Secret Language of Feelings offers the key to emotional rescue and beyond to happiness and success in life.
When I started creating the content for this book, my intention was to touch, move, impact, or agitate you, the reader, enough to change your perspective on finance and money related decisions. Some parts of this book may make you feel uneasy. If so, I encourage you to keep reading because you could be nearing a breakthrough. It's very possible to experience several different emotions as you digest the material in this book: curiosity, fear, anger, excitement, or even relief. This process needs to occur so that you can uncover your limiting beliefs. Once you realize what is standing between you and financial security then you can identify the resources and services that can add value to your financial life. My passion in business is to awaken the inner entrepreneur in all of us. The entrepreneurial mindset is present when individuals, families, and small business owners do the following: Educate themselves on financial topics that protect their personal economies Gain confidence in their minds that financial freedom is attainable for them Take action toward customized, one-sized-fits-one solutions through proactive implementation of cutting-edge strategies Establish trust with a team of resources that properly manage expectations Adjust their paths as the world around them changes Why do I find this entrepreneurial awakening so important? I believe that there are real economic forces working against individuals, families, and small business owners who have saver mentalities because they contradict our consumer-driven society. I am not saying these forces are evil or intend to harm the average American, but I do believe that certain elements of our society benefit from the effects of consumerism. Also, I don't want readers to think that this book is only for business owners or entrepreneurs. I believe that you can have financial success regardless of occupation, current age, income, upbringing, or level of education. You will uncover the key to your success as you understand your relationship with money and the habits you have formed over time. Your beliefs about finance are built over many years of experiences. They start when you are a young child through adolescence into adulthood, culminating in your golden years. The ability to uncover your habits and relationship with money is a skill most financial professionals do not even possess. What differentiates our firm, E3 Consultants Group, from every other financial service organization in the country is how we use the science of neuro-linguistic programming (NLP). E3 is a comprehensive wealth management firm I started in 2003 that serves individuals, families, and small businesses interested in a different approach to finance and money related decisions. The science of NLP demystifies the link among the mindset, language, and behavior of any human being. NLP is a tool to unlock the clues to where you are right now in your relationship with money and helps solidify our firm's role in adding value to your financial future. Keep this in mind as you proceed, and I hope you can see why I want to proactively challenge the way Americans are educated about finance and money related decisions.
