If the Sun is the size of a Grapefruit, the Earth is a grain of sand, then the distance between the two is a London bus. Scale is intriguing. Scale is everywhere. Scale is our experience of the world, from our perception of time to physical distance to weights and measures. The human scale is 1:1, the point of reference. Everything is designed around it. Wealth is an example of scale, so is a sculpture, a building, a planet or a molecule. Scale is a universal and timeless subject. The Scale of Things brings together facts and figures in a visual way, embracing popular science, space, economics, politics, geography, nature, technology and architecture in an accessible and entertaining way. Fun and informative, it will change the way you look at the world around you.
The scale of things means how one thing compares in size to another. In this book, appealing illustrations help kids understand scale by comparing objects in the solar system by looking at their diameters and distance from the Sun.
"This is science writing as wonder and as inspiration." —The Wall Street Journal Wall Street Journal From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body. West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.
In the tradition of illustrated science bestsellers, like Thing Explainer andharkening back to the classic film The Powers of Ten, this unique, fully-illustrated, four-color book explores and visualizes the concept of scale in our universe. In Magnitude, Kimberly Arcand and Megan Watzke take us on an expansive journey to the limits of size, mass, distance, time, temperature in our universe, from the tiniest particle within the structure of an atom to the most massive galaxy in the universe; from the speed at which grass grows (about 2 to 6 inches a month) to the speed of light. Fully-illustrated with four-color drawings and infographics throughout and organized into sections including Size and Amount (Distance, Area, Volume, Mass, Time, Temperature), Motion and Rate (Speed, Acceleration, Density, Rotation), and Phenomena and Processes (Energy, Pressure, Sound, Wind, Computation), Magnitude shows us the scale of our world in a clear, visual way that our relatively medium-sized human brains can easily understand.
A pioneering call for a new understanding of scale across the humanities How is it possible that you are—simultaneously—cells, atoms, a body, quarks, a component in an ecological network, a moment in the thermodynamic dispersal of the sun, and an element in the gravitational whirl of galaxies? In this way, we routinely transform reality into things already outside of direct human experience, things we hardly comprehend even as we speak of DNA, climate effects, toxic molecules, and viruses. How do we find ourselves with these disorienting layers of scale? Enter Scale Theory, which provides a foundational theory of scale that explains how scale works, the parameters of scalar thinking, and how scale refigures reality—that teaches us how to think in terms of scale, no matter where our interests may lie. Joshua DiCaglio takes us on a fascinating journey through six thought experiments that provide clarifying yet provocative definitions for scale and new ways of thinking about classic concepts ranging from unity to identity. Because our worldviews and philosophies are largely built on nonscalar experience, he then takes us slowly through the ways scale challenges and reconfigures objects, subjects, and relations. Scale Theory is, in a sense, nondisciplinary—weaving together a dizzying array of sciences (from nanoscience to ecology) with discussions from the humanities (from philosophy to rhetoric). In the process, a curious pattern emerges: attempts to face the significance of scale inevitably enter terrain closer to mysticism than science. Rather than dismiss this connection, DiCaglio examines the reasons for it, redefining mysticism in terms of scale and integrating contemplative philosophies into the discussion. The result is a powerful account of the implications and challenges of scale, attuned to the way scale transforms both reality and ourselves.
Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.
From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In Not to Scale, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.
An incisive guide, this book is as a valuable reference for students and researchers wishing to become familiar with the theoretical issues of geographical scale, and pushes such theories in new and original directions.
"The Art of Scale Weaving" has but one purpose; connection. It is through connection that we broaden our spectrum of understanding of the language of music through our instrument... the guitar. This book looks to achieve such connection by utilizing a new method known as Scale Weaving, which unifies different concepts such as triads, pentatonic scales and heptatonic scales. It is through connection that we can better understand the underlying relationships within these concepts.
