Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say-or worse, hear something you never intended to say. This book will help you select the right agency the first time.The book is designed to be used as both a learning tool and a reference. The first two-thirds of the book demystifies the terminology, the workflow, and the major technologies now being used. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search.The book includes: * 10 things you should know about the translation industry* An overview of machine translation and how it is transforming the industry* 10 questions you should ask any prospective translation agency
As business becomes more and more global, software developers increasingly need to make applications multi-lingual and culturally aware. The .NET Framework may well have the most comprehensive support for internationalization and globalization of any development platform to date, and .NET Internationalization teaches developers how to unlock and utilize that support. Experienced international application developer Guy Smith-Ferrier covers the internationalization of both Windows Forms and ASP.NET applications, using both Versions 1.1 and 2.0 of the .NET Framework. Smith-Ferrier not only teaches you the best ways to take advantage of the globalization and internationalization features built in to the .NET Framework and Visual Studio, he also provides original code to take globalized applications to the next level of international utility and maintainability. Key topics include • An introduction to the internationalization process and how localization and globalization are supported in Windows and the .NET Framework • The use of resource managers, cultures, resource DLLs, and localized strings, images, and files—including strongly typed resources • Detailed coverage of form localization in Windows Forms and Web Forms • Dealing with regional cultures and their casing, collation, and calendars • Managing right-to-left Middle-Eastern text and pictographic East Asian languages • How to use the book’s original resource administration utilities • How to translate resources with machine translation • How to create custom cultures and integrate them with the .NET Framework 2.0 and Visual Studio 2005 • How resource managers work and how to write custom resource managers, including a resource manager that uses a database • How to test your internationalization with FxCop using new and existing globalization rules • How to effectively include the translator in the internationalization process Whether you are a developer, architect, or manager, if you are involved in international applications with the .NET Framework, this is the one book you need to read and understand before you start development. Guy Smith-Ferrier is an author, developer, trainer, and speaker with more than 20 years of software engineering experience. He has internationalized applications in four development platforms, including the .NET Framework. A frequent conference speaker, Guy is the author of C# and .NET courseware and has written numerous articles. You can read his blog at www.guysmithferrier.com.
Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
The first book about localization that won't bore you to tears! Renato and Tucker share their decades of combined experience in an entertaining and easy to digest format. Focusing primarily on the management of Language Service Providers (LSPs), this book is a great reference for anybody wanting to know more about the language services industry.
Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.
“Geoff Miller has devised a virtually flawless program to assist anyone who aspires to become a winning major league player.” —Roland Hemond, 2011 Baseball Hall of Fame Buck O’Neil Lifetime Achievement Award “One of the most remarkable books to come out in years is called Intangibles by Geoff Miller.” —Collegiate Baseball “Intangibles is filled with lessons and tools for helping baseball players in all stages of their development.” —Fredi Gonzalez, Manager, Atlanta Braves “Geoff Miller is insightful in explaining the mental aspect of baseball with real issues, simple terms and practical solutions.” —Dave Littlefield, Chicago Cubs, Special Asst. to the General Manager, Pittsburgh Pirates General Manager (2001-2007) “I am convinced that this book is one of the best compositions written on the mental aspects within the game of baseball.” —College Baseball Lineup “A must read for athletes looking to gain a mental edge or simply better identify their own strengths.” —Bryan Minniti, Assistant General Manager, Washington Nationals Foreword by Vince Gennaro, author of Diamond Dollars: The Economics of Winning in Baseball A must read for all baseball players, coaches, and fans… Mental skills coach Geoff Miller has spent years helping professional baseball players improve their mental toughness—both on and off the field. Now, he’s making these invaluable lessons available to everyone who loves the game of baseball. From high school to the Major Leagues, all baseball players struggle with competition, pressure, and their own personal challenges. This book, through inspiring stories about professional baseball players in various stages of their careers, as well as hands-on tips and questionnaires, will help players evaluate and improve the mental skills that are necessary for that competitive edge. In Intangibles, you’ll find stories, instruction, and practical applications that teach players and coaches how to put forth their best mental games—portrayed through the eyes of those who have experienced those learning moments firsthand in their quests to become Major Leaguers. From a local park’s baseball diamond to dusty minor league dugout benches to the musty concrete tunnels under Major League stadiums, Intangibles meets players where they are, offering specific ways to improve performance and outlook. Players features in the book include Brandon Moss, Nyjer Morgan, Nate McLouth, Ryan Vogelsong, Jason Bay, Adam LaRoche, Matt Capps, among others. Whether you hope to be a big league player someday, or whether you simply want to play your best game, this book is essential for all athletes who want to learn how to overcome fear, build confidence, and develop a mental framework for success.
