The Routledge Handbook of Political Campaigning
The Routledge Handbook of Political Campaigning

Author: Bente Kalsnes

Publisher: Routledge

Published: 2024-11-05

Total Pages: 0

ISBN-13: 9781032356716

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The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including: the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. Chapters within each section reflects on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and the roles that campaigns might play in both facilitating or impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students and practitioners in political communication, media and communication, elections and voting behaviour, digital media, journalism, social movements, strategic communication, social media and more broadly to democracy, sociology, and public policy.

Routledge Handbook of Political Advertising
Routledge Handbook of Political Advertising

Author: Christina Holtz-Bacha

Publisher: Routledge

Published: 2017-02-24

Total Pages: 574

ISBN-13: 1317439775

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Routledge Handbook of Political Marketing
Routledge Handbook of Political Marketing

Author: Jennifer Lees-Marshment

Publisher: Routledge

Published: 2012-03-12

Total Pages: 488

ISBN-13: 1136597433

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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Routledge Handbook of Political Management
Routledge Handbook of Political Management

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2010-03-17

Total Pages: 1010

ISBN-13: 1135897484

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The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

The Routledge Handbook of Elections, Voting Behavior and Public Opinion
The Routledge Handbook of Elections, Voting Behavior and Public Opinion

Author: Justin Fisher

Publisher: Routledge

Published: 2017-09-22

Total Pages: 786

ISBN-13: 1317494806

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The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.

Routledge Handbook of Election Law
Routledge Handbook of Election Law

Author: David Schultz

Publisher: Taylor & Francis

Published: 2022-07-18

Total Pages: 370

ISBN-13: 0429686943

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Governments need rules, institutions, and processes to translate the will of the people into functioning democracies. Election laws are the rules that make that happen. Yet across the world various countries have crafted different rules regarding how elections are conducted, who gets to vote, who is allowed to run for office, what role political parties have, and what place money has in the financing of campaigns and candidates. The Routledge Handbook of Election Law is the first major cross-national comparative reference book surveying the electoral practices and law of the major and emerging democracies across the world. It brings together the leading international scholars on election law and democracy, examining specific issues, topics, or the regions of the world when it comes to rules, institutions, and processes regarding how they run their elections. The result is a rich volume of research furthering the legal and political science knowledge about democracies and the challenges they face. Scholars interested in election law and democracy, as well as election officials, will find the Routledge Handbook of Election Law an essential reference book.

The Routledge Companion to Social Media and Politics
The Routledge Companion to Social Media and Politics

Author: Axel Bruns

Publisher: Routledge

Published: 2015-12-22

Total Pages: 560

ISBN-13: 1317506561

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Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

The Routledge Handbook of Political Campaigning
The Routledge Handbook of Political Campaigning

Author: Darren Lilleker

Publisher: Taylor & Francis

Published: 2024-11-05

Total Pages: 506

ISBN-13: 1040175473

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The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.

The Routledge Handbook of Translation and Politics
The Routledge Handbook of Translation and Politics

Author: Jonathan Evans

Publisher: Routledge

Published: 2018-04-19

Total Pages: 539

ISBN-13: 131721949X

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The Routledge Handbook of Translation and Politics presents the first comprehensive, state of the art overview of the multiple ways in which ‘politics’ and ‘translation’ interact. Divided into four sections with thirty-three chapters written by a roster of international scholars, this handbook covers the translation of political ideas, the effects of political structures on translation and interpreting, the politics of translation and an array of case studies that range from the Classical Mediterranean to contemporary China. Considering established topics such as censorship, gender, translation under fascism, translators and interpreters at war, as well as emerging topics such as translation and development, the politics of localization, translation and interpreting in democratic movements, and the politics of translating popular music, the handbook offers a global and interdisciplinary introduction to the intersections between translation and interpreting studies and politics. With a substantial introduction and extensive bibliographies, this handbook is an indispensable resource for students and researchers of translation theory, politics and related areas.

Political Campaigning, Elections and the Internet
Political Campaigning, Elections and the Internet

Author: Darren Lilleker

Publisher: Routledge

Published: 2013-03

Total Pages: 217

ISBN-13: 1136815309

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This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.