The Rise of Bergdorf Goodman and the Fall of Bonwit Teller
Author: Ira Neimark
Publisher:
Published: 2015-10-26
Total Pages:
ISBN-13: 9780988217782
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The Rise of Fashion and Lessons Learned at Bergdorf Goodman
Author: Ira Neimark
Publisher: Bloomsbury Publishing USA
Published: 2019-09-19
Total Pages: 319
ISBN-13: 1501360779
DOWNLOAD EBOOKFrom lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
Crossing Fifth Avenue to Bergdorf Goodman
Author: Ira Neimark
Publisher: SP Books
Published: 2007
Total Pages: 308
ISBN-13: 1561712086
DOWNLOAD EBOOKFrom pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street & Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an 'old, dull, expensive and intimidating store', into a 'young, exciting expensive and intimidating store' that became first in luxury and glamour! Among his stunning achievements: the re-introduction of the Paris couture in the United States, unique showcasing of great Italian and French designers, developing the best new Americans -- and throwing fabulous parties and events featuring haute couture that lit the spark for Bergdorf's revival. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the 'lessons learned' that made Ira Neimark a legendary success in the business. It is replete with intriguing, personal stories about famous people known around the world, among them Princess Diana, Salvador Dali, Jacqueline Kennedy Onassis, John Lennon and Yoko Ono, Donald Trump, and Margaret Thatcher. And there are insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estee Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the 'last man standing' among the greats of fashion retailing -- lessons that continue to compel leading multi-national companies to seek his counsel.
Crossing Fifth Avenue to Bergdorf Goodman
Author: Ira Neimark
Publisher:
Published: 2020-05
Total Pages:
ISBN-13: 9781732167841
DOWNLOAD EBOOKFrom assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He was just seventeen years old when he began his career at Bonwit Teller on 56th Street and Fifth Avenue during the 1938 Christmas season. Four decades later, as the new CEO of Bergdorf Goodman, he would transform that iconic 5th Avenue store from an "old, dull, expensive and intimidating store" to a "young, exciting, expensive and intimidating store." Among his stunning achievements was the reintroduction of Paris couture into the United States, dramatically showcasing the great Italian and French designers, and developing the best new American designers. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of the fashion business at its most exciting moments. and it is replete with intriguing personal anecdotes about the world's most famous fashion personalities.
New Economic Realities
Author: United States. Congress. House. Committee on Small Business
Publisher:
Published: 1988
Total Pages: 804
ISBN-13:
DOWNLOAD EBOOKBlack Designers in American Fashion
Author: Elizabeth Way
Publisher: Bloomsbury Publishing
Published: 2021-07-01
Total Pages: 289
ISBN-13: 1350138495
DOWNLOAD EBOOKFrom Elizabeth Keckly's designs as a freewoman for Abraham Lincoln's wife to flamboyant clothing showcased by Patrick Kelly in Paris, Black designers have made major contributions to American fashion. However, many of their achievements have gone unrecognized. This book, inspired by the award-winning exhibition at the Museum at FIT, uncovers hidden histories of Black designers at a time when conversations about representation and racialized experiences in the fashion industry have reached all-time highs. In chapters from leading and up-and-coming authors and curators, Black Designers in American Fashion uses previously unexplored sources to show how Black designers helped build America's global fashion reputation. From enslaved 18th-century dressmakers to 20th-century “star” designers, via independent modistes and Seventh Avenue workers, the book traces the changing experiences of Black designers under conditions such as slavery, segregation, and the Civil Rights Movement. Black Designers in American Fashion shows that within these contexts Black designers maintained multifaceted practices which continue to influence American and global style today. Interweaving fashion design and American cultural history, this book fills critical gaps in the history of fashion and offers insights and context to students of fashion, design, and American and African American history and culture.
Gilded
Author: Deborah Davis
Publisher: Turner Publishing Company
Published: 2009-09-25
Total Pages: 307
ISBN-13: 0470730242
DOWNLOAD EBOOKA beautifully written history of high society in Newport, Rhode Island, from the acclaimed author of Party of the Century Newport is the legendary and beautiful home of American aristocracy and the sheltered super-rich. Many of the country's most famous blueblood families?the closest thing we have to royalty?have lived and summered in Newport since the nineteenth century. The Astors, the Vanderbilts, Edith Wharton, JFK and Jacqueline Kennedy Onassis, Doris Duke, and Claus and Sunny von Bulow are just a few of the many names who have called the city home. Gilded takes you along as you explore the fascinating heritage of the Newport elite, from its first colonists to the newest of its new millennium millionaires, showing the evolution of a town intent on living in its own world. Through a narrative filled with engrossing characters and lively tales of untold extravagance, Davis brings the resort to life and uncovers the difference between rich and Newport rich along the way. An engrossing multigenerational saga that tells the real story of the rich and famous in Newport Vibrant, praiseworthy writing: "[Davis] brings splendidly colorful behind-the-scenes action and players up front" (the New York Times on Party of the Century) 34 evocative black-and-white photographs Written with insight and dramatic flair, Gilded gives you a rare peek into the cloistered coastal playground of America's moneyed elite.
Branding the Man
Author: Bertrand Pellegrin
Publisher: Simon and Schuster
Published: 2010-02-16
Total Pages: 250
ISBN-13: 1581157290
DOWNLOAD EBOOKMen are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Enter Helen
Author: Brooke Hauser
Publisher: HarperCollins
Published: 2016-04-19
Total Pages: 364
ISBN-13: 006234269X
DOWNLOAD EBOOK“Engaging…. Nimble-footed…. Amusing….Throughout, Hauser weaves in passages connecting Brown to her contemporaries and the cultural landscape of the 1960s…[to] situate her life in the context of its times.”— New York Times Book Review This female Mad Men-like story chronicles the legendary Cosmopolitan magazine editor’s rise to power as both a cultural icon and trailblazer who redefined what it means to be an American woman. In the mid-Sixties, Helen Gurley Brown, author of the groundbreaking Sex and the Single Girl, took over the ailing Cosmopolitan magazine and revamped it into one of the most successful brands in the world. At a time when magazines taught housewives how to make the perfect casserole, Helen reimagined Cosmo and womanhood itself, championing the independent, ambitious, man-loving single woman. Though she was married, to Hollywood producer David Brown, no one embodied the idea of the Cosmo Girl more than the Ozarks-born Helen, who willed, worked, and—yes—occasionally slept her way to the top, eventually becoming one of the most influential media players in the world. Drawing on new interviews with Helen’s friends and former colleagues as well as her personal letters, Enter Helen brings New York City vibrantly to life during the Sexual Revolution and the Women’s Movement and features a cast of characters including Hugh Hefner, Nora Ephron, and Gloria Steinem. It is the cinematic story of an icon who bucked convention, defined her own destiny, and became a controversial model for modern feminism, laying the groundwork for television shows like Sex and the City and Girls. “Bad Feminist” or not, Helen Gurley Brown got people talking—about sex, work, reproductive choices, and having it all—forever changing the conversation.
The Visible Hand
Author: Alfred Dupont Chandler
Publisher: Harvard University Press
Published: 1977
Total Pages: 628
ISBN-13: 9780674940529
DOWNLOAD EBOOKThe role of large-scale business enterprise—big business and its managers—during the formative years of modern capitalism (1850s–1920s) is delineated in this pathmarking book. Alfred Chandler, Jr., sets forth the reasons for the dominance of big business in American transportation, communications, and central sectors of production and distribution.
