If you have a website, then you have probably already heard all about rate, exit rate, organic search traffic, and more. They’re nice words, but how do you use them to understand your visitors and get more? Google Analytics is a powerful resource that can tell you the smallest details about your visitor traffic, but if you are asking yourself what it means or why it even matters, then you’re like most businesses. Analytics is so data heavy that you can be easily overwhelmed and lost. If you are new to Analytics, or even have used it a few times, then this guide will help you understand what’s in front of your eyes. It won’t get into the weeds with professional tips better suited for professional marketers. It also won’t go into detail about advanced Analytics elements—the keyword here is Basics! The goal is to get you started quickly. Ready to get started? Let’s go!
Google has changed the way businesses do work. If you are considering switching to using Google Apps and Chromebooks at your office, then this book will be your crash course! It covers how Chromebook work, getting started with Google Analytics, and the most popular Google Apps (Docs, Sheets, and Slides) This book is not endorsed by Alphabet, Inc. and should be considered unofficial.
Email as a communication tool has been used since the 1960s. Commercial use of email is still relatively young. Today, email is dominated by one company: Google. Estimates show that over 50% of all people with email use Gmail! If you picked up this book, you probably have one or are considering getting one. For its email service, Gmail is easy enough to use—compose email, send email, done! But there’s more to Gmail than sending and receiving email. How do you get not-Spam emails to stop showing up as Spam, for example? What on Earth are labels? And how do you get email forwarded to another inbox? If you want to be a power user, then read on!
If you are new to Analytics, or even have used it a few times, then this guide will help you understand what's in front of your eyes. It won't get into the weeds with professional tips better suited for professional marketers. It also won't go into detail about advanced Analytics elements-the keyword here is Basics!
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Blog, Podcast, Google, Sell is the ultimate guide to making money online. It provides the key steps in setting up an online business, whether you are using e-bay for the first time or setting up a professional website. It will help you to market your way to success using blogs, podcasts and Google AdWords, as well as all the tricks of the trade you need to compete, including how to create a simple web page, building a following, tips on podcasting, selling intangibles, lead selling and Google Analytics. Providing crucial information on how to manage success and grow your business as well as real life case studies, Blog, Podcast, Google, Sell will take you from trading on Amazon and eBay to selling your business for millions.
Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
Written with a fast-paced but friendly and engaging approach, this Packt Beginner's guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are bolstered by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful Joomla! website. This book is written for beginners to website design. By the end of the book you will have built a complete custom content managed website, and be ready to build any kind of website.
So, you think it’s hard to build your own successful website? Well think again! Get the fast, easy guide to WordPress with "Word Press in 12 Steps." Something has inspired you to join the world of WordPress, so what’s stopping you? Are you intimidated by all those weird, complex codes and stuff you’ve seen in other WordPress guides? Don’t worry about it with this one. We understand you aren’t an expert that has been doing this for years so we broke it down for you! That’s right. That stuff that seemed hard and complicated has been simplified so you can get to the fun and nitty-gritty of WordPress. This handy little guide will give you all the information you need to start and run a successful WordPress site. Some things you can expect to see in this wonderful, painless guide are: • Inexpensive ways to get your very own domain • Should you even get a domain? • The difference between a WordPress page and post • Cool, fun themes on WordPress that can make or break your page • Should you allow comments? • The mindboggling WordPress control panel • And a whole lot more! Learning the basics of WordPress has never been easier, thanks to our guide. Soon you’ll be the family WordPress guru. First, ask yourself…. Why do you even want a WordPress site? Do you want it for personal or business reasons? What would you like the focus of your WordPress to be? Do you have the time to commit to it? Once you ask yourself these questions, you’ll inspire yourself so much that you’ll want to dive right in and get started with your WordPress site. You don’t need a fancy team or a specialist to get the ball rolling. All you need is you, your ideas, a computer, and this wonderful guide that will give you all the inside information you need in order to make your WordPress site soar. Cut out the middle man so you can have your vision your way. No matter if you’re creating a site to advertise your business or just for a cool way to share family photos, it will be exactly how you want it to be. With this guide you will learn how to build a WordPress site, but you’ll also be able to customize it and add all the things you want. Become an expert. Thanks to this guide,the possibilities are endless. Who knows…maybe you can even create your own WordPress start-up business. The “Word Press in 12 Steps” guide will give you everything you need to be successful and the envy of others. This book goes step by step in the WordPress process. Tackling this as a process will give you the website and results you want. It starts off with all the basics you need to get started. It then goes into more details and teaches you how WordPress functions. That way you’ll know how to use it like a professional. It makes no difference if you are a beginner or expert; this guide will get you thinking and give you the tools you need to make a great site. Get rid of those boring old “free” websites that don’t have the look you want. Give your WordPress site the look and feel you want with these simple steps. Get started in the world of WordPress and take control of your website!
