The Retailing of Men's Clothes
Author: Walter John Lenmann
Publisher:
Published: 1923
Total Pages: 136
ISBN-13:
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Author: Walter John Lenmann
Publisher:
Published: 1923
Total Pages: 136
ISBN-13:
DOWNLOAD EBOOKAuthor: Bertrand Pellegrin
Publisher: Simon and Schuster
Published: 2010-02-16
Total Pages: 250
ISBN-13: 1581157290
DOWNLOAD EBOOKMen are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Jacob Gallagher
Publisher: Phaidon
Published: 2021
Total Pages: 528
ISBN-13: 9781838662479
DOWNLOAD EBOOKThe first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author: Harry Dwight Comer
Publisher:
Published: 1926
Total Pages: 46
ISBN-13:
DOWNLOAD EBOOKAuthor: Allen Sinsheimer
Publisher:
Published: 1926
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOKAuthor: Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research
Publisher:
Published: 1921
Total Pages: 140
ISBN-13:
DOWNLOAD EBOOKAuthor: Donald Claybourne Crowder
Publisher:
Published: 1923
Total Pages: 132
ISBN-13:
DOWNLOAD EBOOKAuthor: Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research
Publisher:
Published: 1921
Total Pages: 122
ISBN-13:
DOWNLOAD EBOOKAuthor: Northwestern University (Evanston, Ill.). Bureau of Business Research
Publisher:
Published: 1921
Total Pages: 108
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1925
Total Pages: 196
ISBN-13:
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