This book integrates social science research methods and the descriptions of 46 univariate, bivariate, and multivariate tests to include a description of the purpose, assumptions, example research question and hypothesis, SPSS procedure, and interpretation of SPSS output for each test. Included throughout the book are various sidebars highlighting key points, images and SPSS screenshots to assist understanding the material presented, self-test reviews at the end of each chapter, a decision tree to facilitate identification of the proper statistical test, examples of SPSS output with accompanying analysis and interpretations, links to relevant web sites, and a comprehensive glossary. Underpinning all these features is a concise, easy to understand explanation of the material.
Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. - Explains how to create usable products that are still original, creative, and unique - A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user - Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively - Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.
Looking to start up your own research and evaluation consultancy? For almost 20 years, Gail V. Barrington has run popular workshops to help professional researchers and evaluators determine if they have what it takes to succeed as consultants. This book makes that helpful guidance, and more, available to a wider audience. Barrington shows readers how to get started, set fees, find work, manage time and money, set up an ownership structure and business systems, manage contracts, and work with subcontractors and staff. With Barrington's advice and encouragement, independent practitioners have the roadmap to success!"I would highly recommend it to anyone starting a consulting career. The author has truly singled out the most important lessons to be passed on, both of the practical type and of those related to consultancy."-George Grob, Center for Public Program Evaluation"This book addresses a big and important gap in the evaluation literature. It provides a clear and concise account of what evaluators and applied researchers need to know in order to succeed in independent consulting practice." -Stewart Donaldson, Claremont Graduate University
Practical, accessible and up-to-date, this book draws directly on the work of teachers and other professional trainers concerned with programs for continuing professional development.
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
This practical manual is based on extensive research and the collaboration of hundreds of community-based therapists. It provides step-by-step guidelines for implementing contingency management (CM)—one of the most effective treatments for substance abuse—with adolescents and their caregivers. Strategies are detailed for assessing substance use disorders, developing individualized cognitive and behavioral interventions, using behavioral contracts and contingencies to reinforce abstinence, and overcoming frequently encountered treatment roadblocks. Extensive sample dialogues illustrate what CM looks like in action. In a convenient large-size format, the book includes more than three dozen reproducible handouts, checklists, and forms.
This book is intended to guide clinicians and researchers in choosing practical tools relevant for clinical assessment, intervention, and/or research in this area. It contains over 90 reviews of measures of depression and depression-related constructs. It provides summary tables comparing and contrasting different instruments in terms of their time requirements, suitability, costs, administration, reliability, and validity, and sample copies of 25 instruments in the public domain.
