Agencies & Brands in the Experience Economy: Management Organization

Agencies & Brands in the Experience Economy: Management Organization

Author: Mirco Pasqualini

Publisher: Mirco Pasqualini

Published: 2019-01-30

Total Pages: 210

ISBN-13: 1792888864

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Everyone working in the space of brands, marketing and communications has seen their job change rapidly in recent years. In particular, the agency business has been forced to rethink and redefine its role. As well, the impact of the new economy and the establishment of the experience economy model has changed everything we have known about marketing, brands, customer perspectives and the rules & dynamics defining the relationship between these elements. Multidisciplinary & inclusion have become mandatory requirements for everyone, dethroning traditional “Creatives” from the leadership to a more equal level with other disciplines & practices. Data & Technology have become the new language; Design & Experience are the new religions; a new generation of leadership is rising with a system consciousness as an effect of the digital age. I truly believe in the power of sharing to make changes, and this is the reason why I am sharing this work.After spending the last 20 years in different business contexts as a consultant for private companies and startups; as a chief design officer for a venture incubator and an executive for agencies, I decided to summarize everything I have observed and discovered about the relationships between companies, teams, operational models, business results, innovation and growth in this blueprint. I do not expect everyone to agree with my work and my vision won’t be a fit for all, but I am sure that everyone will find something in these pages useful and different from their perspective capable of stimulating questions or reflections. How can company management organization be more holistic, multidisciplinary, integrated, human-centered, systematic, inclusive and create the conditions to trigger innovation?


On Absolute War

On Absolute War

Author: Eric Fleury

Publisher: Rowman & Littlefield

Published: 2019-01-15

Total Pages: 213

ISBN-13: 1498565425

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Nearly two decades after the declaration of a ‘War on Terror,’ the precise relationship between warfare and terrorism remains unclear. The United States and its allies have long sought to inflict a decisive defeat upon groups such as Al Qaeda and ISIS, while regarding their individual members as malevolent criminals undeserving of combatant status. A clearer understanding of how terrorists define victory, and how their method of fighting relates to conventional military forces, is necessary in order to devise more realistic and effective strategies of counterterrorism. On Absolute War constructs a theoretical framework for the study of terrorism based on Carl von Clausewitz’s On War, widely regarded as the greatest analysis of war ever written. Through a review of Clausewitz’s work and a set of historical case studies ranging from the Fenian Dynamite Campaign of the 1880s to the wars in Iraq and Afghanistan, Prof. Fleury reveals just how closely terrorism mimics the logic of war. Terrorism attempts to restore war to its theoretical baseline, a condition that Clausewitz called ‘absolute war’ featuring relentless escalation toward a climactic result. While never achieving this ideal in practice, terrorists succeed to the extent that they compel their enemies and their prospective followers to engage mutual escalation, which will ultimately favor whichever side is better able to jettison logistical and normative limits. Consequently, states must engage terrorists on the basis of Clausewitz’s two most important injunctions, namely that war is temporary and subordinate to political controls. Given the very real prospect of a war without any temporal and spatial limits, On Absolute War provides the theoretical basis for a strategy of limiting the effects of terrorism, rather than repeatedly trying and failing to destroy it.


Naturalism's Philosophy of the Sacred

Naturalism's Philosophy of the Sacred

Author: Martin O. Yalcin

Publisher: Lexington Books

Published: 2013-11-05

Total Pages: 152

ISBN-13: 0739185004

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Naturalism’s Philosophy of the Sacred: Justus Buchler, Karl Jaspers, and George Santayana offers an interpretation of the sacred based on the ordinal naturalism of Justus Buchler, one of the most important philosophers of the twentieth century whose work is experiencing a renaissance. This book seeks to find common ground between theists and atheists by arguing that religious beliefs should be retained because they provide a poetic response to nature’s mysteries, while also addressing the atheist’s concerns regarding the tendency of religious believers to demonize nonbelievers and to idolize their own conceptions of the sacred. The heart of Martin O. Yalcin’s argument is that religious violence can be traced to the belief that God is far more real and therefore far more valuable than nature. In contrast to this view, he develops a philosophy of the sacred from the perspective of ontological parity which holds that all things are equally real. He argues that when the sacred is leveled to the plane of nature as one of its innumerable orders, then the virtues of piety and charity replace the vices of demonization and idolization so evident in religions that insist on the utter incommensurability of God with respect to the created order. In the course of developing an aesthetic interpretation of the sacred, Yalcin explores not only the metaphysical categories of Justus Buchler, but also those of Karl Jaspers and George Santayana. The dialogue with Jaspers unearths the absolute otherness of the sacred as the intrinsically unethical dimension of any variant of theism. Having undermined the total absolution of the sacred, Naturalism’s Philosophy of the Sacred suggests an alternative aesthetic form of sacred engagement that piggybacks on Santayana’s thoroughly natural poetic rendition of the sacred. This book will be of great value to students and scholars working in departments of religion, philosophy, and theology.


The Possibility of an Absolute Architecture

The Possibility of an Absolute Architecture

Author: Pier Vittorio Aureli

Publisher: MIT Press

Published: 2011-02-11

Total Pages: 268

ISBN-13: 0262515792

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Architectural form reconsidered in light of a unitary conception of architecture and the city. In The Possibility of an Absolute Architecture, Pier Vittorio Aureli proposes that a sharpened formal consciousness in architecture is a precondition for political, cultural, and social engagement with the city. Aureli uses the term absolute not in the conventional sense of “pure,” but to denote something that is resolutely itself after being separated from its other. In the pursuit of the possibility of an absolute architecture, the other is the space of the city, its extensive organization, and its government. Politics is agonism through separation and confrontation; the very condition of architectural form is to separate and be separated. Through its act of separation and being separated, architecture reveals at once the essence of the city and the essence of itself as political form: the city as the composition of (separate) parts. Aureli revisits the work of four architects whose projects were advanced through the making of architectural form but whose concern was the city at large: Andrea Palladio, Giovanni Battista Piranesi, Étienne Louis-Boullée, and Oswald Mathias Ungers. The work of these architects, Aureli argues, addressed the transformations of the modern city and its urban implications through the elaboration of specific and strategic architectural forms. Their projects for the city do not take the form of an overall plan but are expressed as an “archipelago” of site-specific interventions.


Excellence

Excellence

Author: Andreas J. Köstenberger

Publisher: Crossway

Published: 2011-10-05

Total Pages: 275

ISBN-13: 1433530511

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We are called to excellence in all aspects of our lives and activities, and not least in our character. Andreas Köstenberger summons all Christians, and especially aspiring pastors, scholars, and teachers, to a life of virtue lived out in excellence. Köstenberger moves through Christian virtues chapter by chapter, outlining the Bible's teaching and showing how Christ-dependent excellence in each area will have a profound impact on one's ministry and scholarship. Virtues covered include grace, courage, integrity, creativity, eloquence, humility, diligence, and service. This unique book is an important character check for all Christians engaged in teaching and ministry, and especially for those in training. Köstenberger's thoughtful volume will be a valuable touchstone for readers, for one's character is a critical matter in both scholarship and ministry.


The Three Signs of a Miserable Job

The Three Signs of a Miserable Job

Author: Patrick M. Lencioni

Publisher: John Wiley & Sons

Published: 2010-06-03

Total Pages: 193

ISBN-13: 0470893990

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A bestselling author and business guru tells how to improve your job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable -- irrelevance, immeasurability, and anonymity -- and gives managers and their employees the keys to make any job more fulfilling. As with all of Lencioni?s books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three signs of job misery and how they can be remedied. It covers the benefits of managing for job fulfillment within organizations -- increased productivity, greater retention, and competitive advantage -- and offers examples of how managers can use the applications in the book to deal with specific jobs and situations. Patrick Lencioni (San Francisco, CA) is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include AT&T, Bechtel, Boeing, Cisco, Sam?s Club, Microsoft, Mitsubishi, Allstate, Visa, FedEx, New York Life, Sprint, Novell, Sybase, The Make-A-Wish Foundation, and the U.S. Military Academy at West Point. Lencioni is the author of six bestselling books, including The Five Dysfunctions of a Team. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.


Lure of the Supreme Joy

Lure of the Supreme Joy

Author: Xin Conan-Wu

Publisher: BRILL

Published: 2024-02-26

Total Pages: 315

ISBN-13: 900469370X

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In this book, Xin Conan-Wu presents a radically revisionist argument on Zhu Xi’s (1130–1200) Neo-Confucian philosophy of education. Via analyses of unfamiliar landscapes and the poems of the White-Deer Grotto Academy, Yuelu Academy, and Wuyi Retreat, Conan-Wu argues that when praxis speaks for orthodoxy, the eclipsed pedagogue casts a liberal light on the enshrined philosopher. Neo-Confucian senses of the gaze and place engendered Zhu Xi’s natural pedagogy and mapped the environment of his academies. This book cross-examines the textual traces and their innate vision, the physical sites and their transhistorical milieux, the Eight Views and Nine Bends and their afterlives in China and Korea. It unfurls an academy education, mutually reinforced by classical learning and self-cultivation, and sustained by a lure of the Supreme Joy of Confucian sagehood.


An Apprehensive Aesthetic

An Apprehensive Aesthetic

Author: Andrew McNamara

Publisher: Peter Lang

Published: 2009

Total Pages: 296

ISBN-13: 9783039117208

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The book was awarded The Art Association of Australia and New Zealand Book Prize in 2010. Art continues to bemuse and confuse many people today. Yet, its critical analyses are saturated with daunting analyses of contemporary art's exhaustion, its predictability or its absorption into global commercial culture. In this book, the author seeks to clarify this apprehensive perception of art. He argues it is a consequence not only of confounding art-works, but also of the paradoxical impetus of a culture of modernity. By positively reassessing the perplexing or apprehensive features of cultural modernity as well as of aesthetic inquiry, this book redefines the ambitions of art in the wake of this legacy. In the process, it challenges many familiar approaches to art inquiry in order to offer a new understanding of the aesthetic, social and cultural aspirations of art in our time.