B2B Marketing
B2B Marketing

Author: Uwe G. Seebacher

Publisher: Springer Nature

Published: 2021-05-03

Total Pages: 754

ISBN-13: 3030542920

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This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

The Storyteller's Guide
The Storyteller's Guide

Author: William Mooney

Publisher: august house

Published: 1996

Total Pages: 212

ISBN-13: 9780874834826

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Guide to becoming a better storyteller, with advice from more than fifty of America's best-known storytellers, who answer questions about such issues as creating original stories, controlling stage fright, marketing and setting fees, and using storytelling in the library and classroom.

Show & Tell
Show & Tell

Author: Dan Roam

Publisher: Penguin

Published: 2014

Total Pages: 274

ISBN-13: 1591846854

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"A visual guide to making extraordinary presentations by the acclaimed author of The Back of the Napkin. We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. So why do most of us find public speaking so hard? In this pithy but powerful guide, communication expert Dan Roam provides a simple five-step path to take us from jitters and complexity to confidence and clarity. He explains his tried-and-true visual techniques and the wisdom he has gained from giving award-winning presentations. Roam shows us how to: - Clearly present any idea with simple visuals - Know our audience before we step in front of them - Channel fear into fun"--

The Oxford Union Guide to Successful Public Speaking
The Oxford Union Guide to Successful Public Speaking

Author: Dominic Hughes

Publisher: Virgin Books

Published: 2000

Total Pages: 0

ISBN-13: 9780753504222

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Since it was founded in 1823, the Oxford Union has established itself as the world's leading forum for debate. It is the place US senators visited to ask advice on the conduct of debates; a breeding ground for great orators - it has attracted an unparraleled collection of speakers over the years, including the Dalai Lama, Malcom X, Yasser Arafat, Henry Kissinger, Mother Theresa, Billy Joel, Ronald Regan, Michael Jackson. Dr Dominic Hughes and Benedict Philips, the Oxford Union's most successful debating pair in recent years, give tips and advice on all forms of public speaking - from the wedding address to the boardroom presentation. This book is the essential tool for anyone wishing to become an accomplished public speaker by providing the secrets behind writing and performing great speeches through case studies and lessons from famous speeches and speakers.

Beyond Bullet Points
Beyond Bullet Points

Author: Cliff Atkinson

Publisher:

Published: 2005

Total Pages: 244

ISBN-13:

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A guide to using Microsoft PowerPoint describes how to use stories to create effective business presentations.