Read and Download eBook Full
Author: James E. Loehr
Publisher: Simon and Schuster
Published: 2008-10-07
Total Pages: 290
ISBN-13: 0743294688
DOWNLOAD EBOOKExplains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.
Author: David Aaker
Publisher: Morgan James Publishing
Published: 2018-01-02
Total Pages: 157
ISBN-13: 168350612X
DOWNLOAD EBOOK“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Author:
Publisher:
Published: 2001
Total Pages: 212
ISBN-13: 9780159005262
DOWNLOAD EBOOKAuthor: Peter Guber
Publisher: Crown Currency
Published: 2011-03-01
Total Pages: 274
ISBN-13: 0307587975
DOWNLOAD EBOOKToday everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author:
Publisher:
Published: 2016-04-30
Total Pages:
ISBN-13: 9780996226455
DOWNLOAD EBOOKAuthor: Craig Wortmann
Publisher: Sales Engine, Inc.
Published: 2006-09-21
Total Pages: 352
ISBN-13: 0985325313
DOWNLOAD EBOOKWhat's Your Story?" Using stories to ignite performance and be more successful is a leaders book. This book is written for people who want to make a difference; people who want to build, create, learn, share, and inspire; people who want to give themselves and others the powerful gift of story. "What's Your Story?" helps leaders enhance their performance by looking at their everyday communications differently. By learning how to use the right stories at the right time - success and failure stories - Craig will show you how to create strong connections with people and with the organization's strategy to enhance your performance.
Author: Annette Simmons
Publisher: AMACOM
Published: 2007-05-09
Total Pages: 241
ISBN-13: 0814400841
DOWNLOAD EBOOKStories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Author: Kate Farrell
Publisher: Mango Media Inc.
Published: 2020-06-16
Total Pages: 219
ISBN-13: 1642501980
DOWNLOAD EBOOKA straightforward guide to creating a great story that keeps your audience riveted. The art of telling stories has been around as long as humans. And in today’s noisy, techy, automated world, storytelling is not only prevalent?it’s vital. Whether you're interested in enlivening verbal communication, building your business brand, making presentations, sharing family wisdom, or performing on stage, Story Power shows you how to make use of a good story. Telling stories is the most effective verbal communication?if you know how to use it. Story Power provides techniques for creating and framing personal stories alongside effective tips for telling them in any setting. Plus, this book models stories with unique storytelling examples, exercises, and prompts, as well as storytelling techniques for delivery in a spontaneous, authentic style. Story Power is an engaging, lively guide to the art of telling stories from author and librarian Kate Farrell, a seasoned storyteller and founder of the Word Weaving Storytelling Project. In Story Power, more than twenty skillful contributors with a range of diverse voices share their secrets to creating, crafting, and telling tales. In this book discover: How to share your own coming-of-age stories and family folklore The importance of a personal branding story and storytelling marketing Seven Steps to Storytelling, along with helpful tools, organizers, and media options With a foreword by New York Times bestselling, award-winning author Susan Wittig Albert Praise for Story Power “You can read a lot of books that tell you how to tell a story. Unlike them, Story Power illustrates the art, with twenty-one diverse voices and fascinating tales that entertain as you learn how to create and craft personal stories of all types.” —Nina Amir, bestselling author of How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers “Mining her own experiences, Farrell offers small narrative gems alongside craft tips, commentary, and writing samples from an impressive list of acclaimed writers. Learn travel writing from Lisa Alpine, for example, or keys to crafting adventure stories from Mary Mackey, or personal branding from Marissa Moss . . . . Engaging and accessible, Story Power will help you jump-start and sustain your writing practice.” —Mary Volmer, author of Reliance, Illinois
Author: Michael Hanne
Publisher: Berghahn Books
Published: 1996
Total Pages: 276
ISBN-13: 9781571810519
DOWNLOAD EBOOK"... a spirited, well-researched volume ... this highly readable study is an impressive work ofcontemporary criticism, richly deserving of its intended general and academic audiences." - Choice Can a novel cause riots, start a war, free serfs or slaves, break up marriages, drive readers to suicide, close factories, bring about law change, swing an election, or serve as a weapon in a national or international struggle? The author explores this question in the form of a theoretical essay on narrative and power, followed by five detailed case studies of works by Turgenev, Harriet Beecher Stowe, Ignazio Silone, Solzhenitsyn and Salman Rushdie, each of which had or was said to have had a major impact on the political events in its time. Forcefully argued and written with a minimum of jargon, this book no doubt appeals to a wide readership well beyond that of the specialist in literature.
Author: John Lloyd
Publisher: Atlantic Books
Published: 2017-08-17
Total Pages: 465
ISBN-13: 1782393617
DOWNLOAD EBOOKIn this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age. In this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age. From the decline of the newspaper in the West and the simultaneous threats posed by fake news and President Trump, to the part that Facebook and Twitter played in the Arab revolts and the radical openness stimulated by WikiLeaks, and from the vast political power of Rupert Murdoch's News International and the merger of television and politics in Italy, to the booming, raucous and sometimes corrupt Indian media and the growing self-confidence of African journalism, John Lloyd examines the technological shifts, the political changes and the market transformations through which journalism is currently passing. The Power and the Story offers a fascinating insight into a trade that has claimed the right to hold power to account and the duty to make the significant interesting - while making both the first draft of history, and a profit. 'lloyd has a vivid reporting style and his many succinct interviews with victims or justifiers of Putin, or Egyptian of Indian style journalism, make his book a page-turner for those interested in question of who decides and writers the news we are permitted to read.... His masterly book is a lament not an obituary.' - Santigo Gamboa, Tribune
