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Author: Tara Hunt
Publisher: Random House Digital, Inc.
Published: 2009
Total Pages: 320
ISBN-13: 0307409503
DOWNLOAD EBOOKProvides information on ways to connect with customers through social networks in order to create demand and sell more products.
Author: Nicholas A. Christakis
Publisher: Little, Brown Spark
Published: 2009-09-28
Total Pages: 316
ISBN-13: 031607134X
DOWNLOAD EBOOKCelebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
Author: Robert L. Cross
Publisher: Harvard Business Review Press
Published: 2004-06-02
Total Pages: 228
ISBN-13: 1633691535
DOWNLOAD EBOOKA powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author: Scott Klososky
Publisher: Greenleaf Book Group
Published: 2010
Total Pages: 291
ISBN-13: 1608320863
DOWNLOAD EBOOKEvery leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools at their disposal -- asking questions like "What should I be doing on Facebook?" and "How can Twitter help my company?" This book demystifies this much-hyped subject, and gives readers a level-headed, growth-focused approach to how they can put all kinds of social technology -- not just the big, well-known platforms -- to work for their companies. The book is a step-by-step plan for developing and implementing social technology and covers every aspect of social technology in the business arena -- from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment. Business visionaries will be impressed by the scope and practicality of the strategies presented, and older executives prone to thinking of social tech as a toy will come to understand its critical place in today's business landscape.
Author: Barry Libert
Publisher: John Wiley & Sons
Published: 2010-07-23
Total Pages: 261
ISBN-13: 0470890258
DOWNLOAD EBOOKIt's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Author: David Singh Grewal
Publisher: Yale University Press
Published: 2008-10-01
Total Pages: 416
ISBN-13: 0300145128
DOWNLOAD EBOOKFor all the attention globalization has received in recent years, little consensus has emerged concerning how best to understand it. For some, it is the happy product of free and rational choices; for others, it is the unfortunate outcome of impersonal forces beyond our control. It is in turn celebrated for the opportunities it affords and criticized for the inequalities in wealth and power it generates. David Singh Grewal’s remarkable and ambitious book draws on several centuries of political and social thought to show how globalization is best understood in terms of a power inherent in social relations, which he calls network power. Using this framework, he demonstrates how our standards of social coordination both gain in value the more they are used and undermine the viability of alternative forms of cooperation. A wide range of examples are discussed, from the spread of English and the gold standard to the success of Microsoft and the operation of the World Trade Organization, to illustrate how global standards arise and falter. The idea of network power supplies a coherent set of terms and concepts—applicable to individuals, businesses, and countries alike—through which we can describe the processes of globalization as both free and forced. The result is a sophisticated and novel account of how globalization, and politics, work.
Author: Jason Gainous
Publisher: Oxford University Press, USA
Published: 2014
Total Pages: 207
ISBN-13: 0199965099
DOWNLOAD EBOOKUsing theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Author: Patrice-Anne Rutledge
Publisher: FT Press
Published: 2008
Total Pages: 220
ISBN-13: 0789737884
DOWNLOAD EBOOKExamining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
Author: Jeremy Goldman
Publisher: AMACOM Div American Mgmt Assn
Published: 2013
Total Pages: 306
ISBN-13: 0814432557
DOWNLOAD EBOOKPowerful lessons from the frontlines of social media marketing.
Author: Sinan Aral
Publisher: Currency
Published: 2020-09-15
Total Pages: 417
ISBN-13: 0525574522
DOWNLOAD EBOOKA landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
