Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through A-Plus value, personality, information, convenience and more.
This book sounds a bold call for loyalty to God and to God's Davids. God's Davids are leaders-male and female-who are safest to follow because of their unwavering passion to be intimate with Christ. God is turning the hearts of fathers to the children, and giving the children a heart of loyalty to the fathers. Knowing the power of loyalty to produce Kingdom blessing at every level, Satan has done everything in his power to give this subject a bad reputation. But today's generation isn't buying it anymore. Now, more than ever, the bride of Christ is giving her heart with intense loyalty to her Beloved and preparing eagerly for His return. Get ready, this book could rock your world.
Loyalty is not grey. It is black and white. You are either loyal completely or not loyal at all. Loyalty: The Lifeblood of Everything. This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life. It is fun to read, practical to do, and invaluable to your success. It is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier. The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees and loved ones should not only read this book, but mark it up as a reference guide. In good times loyalty is important; in challenging times it's essential. It's so direct and fundamental that we lose sight of just how important it really is. This book brilliantly illustrates that the key to lasting success and happiness - in all parts of life, not just work - hinges on our human ability to be loyal. The message of this book is timeless - and timely. We are a species for whom meaningful connections to others are essential for our health and happiness. This wonderful book makes the important point that for social connections to be meaningful and to make us happy and healthy, they cannot be fleeting, and that loyalty is a key ingredient of a life lived well. Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes or coaches who can leverage the power of loyalty have a distinct home field advantage. It is the first playbook of its kind. This book not only identifies issues, but also provides real-life answers. In a complicated world, it is an excellent resource to utilize with struggling individuals and teams, and it is considered your own motivations and behaviors that influence your personal happiness and satisfaction. What makes the final difference in personal and professional relationships? Loyalty is the difference maker! This book provides exceptional insight into the nuances of loyalty, and how to achieve the right kind. It will be of great interest to all who seek to enhance their well being through loyalty. It is a paradox that with increased quality of life, fewer people seem to be truly happy. Contrary to popular thinking, no man is an island! This book makes a brilliant case of linking loyalty to happiness. To improve our individual and collective happiness we need to rethink our caring for other people. The reward is the mutual joy of being included into something big and enriching. This is a fun and fascinating book, that is almost impossible to put down, and it provides solutions to a critical problem. If you want to be a better friend, spouse, manager, employee, customer, citizen - or if you just want to be happier - please read this book! This book generates insightful information about all types of loyalty and provides compelling arguments for why loyalty is important in all walks of life. A lot of analytical thinking has gone in to the writing of this book. A must read for everyone. It offers a fascinating analysis of the many facets of loyalty. Anyone interested in enhancing their quality of life (and who isn't?) will enjoy reading and benefit immensely from this well-researched, wonderfully crafted and engaging book. It is one of those rare books that teach profound business, life, and history lessons simultaneously. Read it and be inspired.
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.
U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.
#1 New York Times Bestseller now in paperback with new material The inspiration for The Comey Rule, the Showtime limited series starring Jeff Daniels premiering September 2020 In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader. Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.
