The Power of Cognitive Marketing: IBM Watson Marketing Insights
The Power of Cognitive Marketing: IBM Watson Marketing Insights

Author: Theresa Morelli

Publisher: IBM Redbooks

Published: 2017-03-16

Total Pages: 22

ISBN-13: 0738456047

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How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target. IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach. This IBM RedguideTM publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.

Building Cognitive Applications with IBM Watson Services: Volume 1 Getting Started
Building Cognitive Applications with IBM Watson Services: Volume 1 Getting Started

Author: Dr. Alfio Gliozzo

Publisher: IBM Redbooks

Published: 2017-06-23

Total Pages: 130

ISBN-13: 073844264X

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The Building Cognitive Applications with IBM Watson Services series is a seven-volume collection that introduces IBM® WatsonTM cognitive computing services. The series includes an overview of specific IBM Watson® services with their associated architectures and simple code examples. Each volume describes how you can use and implement these services in your applications through practical use cases. The series includes the following volumes: Volume 1 Getting Started, SG24-8387 Volume 2 Conversation, SG24-8394 Volume 3 Visual Recognition, SG24-8393 Volume 4 Natural Language Classifier, SG24-8391 Volume 5 Language Translator, SG24-8392 Volume 6 Speech to Text and Text to Speech, SG24-8388 Volume 7 Natural Language Understanding, SG24-8398 Whether you are a beginner or an experienced developer, this collection provides the information you need to start your research on Watson services. If your goal is to become more familiar with Watson in relation to your current environment, or if you are evaluating cognitive computing, this collection can serve as a powerful learning tool. This IBM Redbooks® publication, Volume 1, introduces cognitive computing, its motivating factors, history, and basic concepts. This volume describes the industry landscape for cognitive computing and introduces Watson, the cognitive computing offering from IBM. It also describes the nature of the question-answering (QA) challenge that is represented by the Jeopardy! quiz game and it provides a high-level overview of the QA system architecture (DeepQA), developed for Watson to play the game. This volume charts the evolution of the Watson Developer Cloud, from the initial DeepQA implementation. This book also introduces the concept of domain adaptation and the processes that must be followed to adapt the various Watson services to specific domains.

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Author: Chuck Ballard

Publisher:

Published: 2014

Total Pages: 188

ISBN-13:

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IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations. This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.

Cognitive Social Mining Applications in Data Analytics and Forensics
Cognitive Social Mining Applications in Data Analytics and Forensics

Author: Haldorai, Anandakumar

Publisher: IGI Global

Published: 2018-12-14

Total Pages: 347

ISBN-13: 1522575235

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Recently, there has been a rapid increase in interest regarding social network analysis in the data mining community. Cognitive radios are expected to play a major role in meeting this exploding traffic demand on social networks due to their ability to sense the environment, analyze outdoor parameters, and then make decisions for dynamic time, frequency, space, resource allocation, and management to improve the utilization of mining the social data. Cognitive Social Mining Applications in Data Analytics and Forensics is an essential reference source that reviews cognitive radio concepts and examines their applications to social mining using a machine learning approach so that an adaptive and intelligent mining is achieved. Featuring research on topics such as data mining, real-time ubiquitous social mining services, and cognitive computing, this book is ideally designed for social network analysts, researchers, academicians, and industry professionals.

Developing Cognitive Bots Using the IBM Watson Engine
Developing Cognitive Bots Using the IBM Watson Engine

Author: Navin Sabharwal

Publisher: Apress

Published: 2019-12-14

Total Pages: 265

ISBN-13: 1484255550

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Cognitive Virtual Bots are taking the technology and user experience world by storm. This book provides clear guidance on how different cognitive platforms can be used to develop Cognitive Virtual Assistants that enable a conversation by using DialogFlow and advanced Natural Language Processing. You will start by understanding the technology landscape and various use cases that Cognitive Virtual Assistants can be used in. Early chapters will take you through the basics of Cognitive Virtual Assistants, before moving onto advanced concepts and hands on examples of using IBM Watson Assistant and its advanced configurations with Watson Discovery Services, Watson Knowledge Studio and Spellchecker Service. You'll then examine integrations that enrich the Cognitive Virtual Assistant by providing data around weather, locations, stock markets. The book concludes by providing a glimpse of what to expect in the future for Cognitive Virtual Assistants. What You'll Learn Review the fundamentals of Cognitive Virtual Assistants.Develop a Cognitive Virtual Assistant from scratch using IBM Watson platform.Integrate and enrich your Virtual Agent with other services such as weather, location and stocks.Instantly deliver your bot on major messaging channels such as Skype, SMS, and WebchatTrain your Cognitive Virtual Agent on specific use cases.Who This Book Is ForAI and machine learning engineers, cognitive solutions architects and developers would find the book extremely useful

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2014-12-31

Total Pages: 2254

ISBN-13: 1466673583

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

The Marketing Power of Emotion
The Marketing Power of Emotion

Author: John O'Shaughnessy

Publisher:

Published: 2003

Total Pages: 283

ISBN-13: 0195150562

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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

AI-Driven Marketing Research and Data Analytics
AI-Driven Marketing Research and Data Analytics

Author: Masengu, Reason

Publisher: IGI Global

Published: 2024-04-22

Total Pages: 515

ISBN-13:

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The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Building Cognitive Applications with IBM Watson Services: Volume 6 Speech to Text and Text to Speech
Building Cognitive Applications with IBM Watson Services: Volume 6 Speech to Text and Text to Speech

Author: Felipe Santiago

Publisher: IBM Redbooks

Published: 2017-05-26

Total Pages: 74

ISBN-13: 0738442607

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The Building Cognitive Applications with IBM Watson Services series is a seven-volume collection that introduces IBM® WatsonTM cognitive computing services. The series includes an overview of specific IBM Watson® services with their associated architectures and simple code examples. Each volume describes how you can use and implement these services in your applications through practical use cases. The series includes the following volumes: Volume 1 Getting Started, SG24-8387 Volume 2 Conversation, SG24-8394 Volume 3 Visual Recognition, SG24-8393 Volume 4 Natural Language Classifier, SG24-8391 Volume 5 Language Translator, SG24-8392 Volume 6 Speech to Text and Text to Speech, SG24-8388 Volume 7 Natural Language Understanding, SG24-8398 Whether you are a beginner or an experienced developer, this collection provides the information you need to start your research on Watson services. If your goal is to become more familiar with Watson in relation to your current environment, or if you are evaluating cognitive computing, this collection can serve as a powerful learning tool. This IBM Redbooks® publication, Volume 6, introduces the Watson Text to Speech (converts written text into natural sounding audio in various languages and voices) and Watson Speech to Text (converts audio voice into written text) services. This book introduces concepts that you need to understand to use these Watson services and provides simple code examples to illustrate the use of the APIs. This book includes examples of applications that demonstrate how to use the Watson Text to Speech and Speech to Text services in practical use cases. You can develop and deploy the sample applications by following along in a step-by-step approach and using provided code snippets. Alternatively, you can download an existing Git project to more quickly deploy the application.