Selling Science in the Age of Newton
Selling Science in the Age of Newton

Author: Jeffrey R. Wigelsworth

Publisher: Routledge

Published: 2016-04-01

Total Pages: 235

ISBN-13: 1317057333

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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

The Seasons
The Seasons

Author: Nick Groom

Publisher: Atlantic Books

Published: 2014-06-01

Total Pages: 534

ISBN-13: 1782392068

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For millennia, the passing seasons and their rhythms have marked our progress through the year. But what do they mean to us now that we lead increasingly atomized and urban lives and our weather becomes ever more unpredictable or extreme? Will it matter if we no longer hear, even notice, the first cuckoo call of spring or rejoice in the mellow fruits of harvest festival? How much will we lose if we can no longer find either refuge or reassurance in the greater natural—and meteorological—scheme of things? Nick Groom's splendidly rich and encyclopedic book is an unabashed celebration of the English seasons and the trove of strange folklore and often stranger fact they have accumulated over the centuries. Each season and its particular history are given their full due, and these chapters are interwoven with others on the calendar and how the year and months have come to be measured, on important dates and festivals such as Easter, May Day and, of course, Christmas, on that defining first cuckoo call, on national attitudes to weather, our seasonal relationship with the land and horticulture and much more. The author expresses the hope that his book will not prove an elegy: only time will tell.