The Personal Experience Effect
The Personal Experience Effect

Author: Jim Joseph

Publisher: Happy About

Published: 2013

Total Pages: 197

ISBN-13: 160005241X

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If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.

Personal Effects
Personal Effects

Author: Robert A. Jensen

Publisher: St. Martin's Press

Published: 2021-09-28

Total Pages: 304

ISBN-13: 1250268001

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The owner of the world’s leading disaster management company chronicles the unseen world behind the yellow tape, and explores what it means to be human after a lifetime of caring for the dead. You have seen Robert A. Jensen—you just never knew it. As the owner of the world’s largest disaster management company, he has spent most of his adult life responding to tragedy. From the Oklahoma City bombing, 9/11, and the Bali bombings, to the 2004 South Asian Tsunami, Hurricane Katrina, the 2010 Haitian Earthquake, and the Grenfell Tower Fire, Jensen has been at the practical level of international incidents, assisting with the recovery of bodies, identifying victims, and repatriating and returning their personal effects to the surviving family members. He is also, crucially, involved in the emotional recovery that comes after a disaster: helping guide the families, governments, and companies involved, telling them what to expect and managing the unmanageable. As he explains, “If journalists write the first rough draft of history, I put the punctuation on the past.” Personal Effects is an unsparing, up-close look at the difficult work Jensen does behind the yellow tape and the lessons he learned there. The chronicle of an almost impossible and grim job, Personal Effects also tells Jensen’s own story—how he came to this line of work, how he manages the chaos that is his life, and the personal toll the repeated exposure to mass death brings, in becoming what GQ called “the best at the worst job in the world.” A rare glimpse into a world we all see but many know nothing about, Personal Effects is an inspiring and heartwarming story of survival and the importance of moving forward, Jensen allows his readers to see over his shoulder as he responds to disaster sites, uncovers the deceased, and cares for families to show how a strong will and desire to do good can become a path through the worst the world can throw at us.

Personal Effects
Personal Effects

Author: Deborah Holdstein

Publisher:

Published: 2002

Total Pages: 400

ISBN-13:

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In Personal Effects, Holdstein and Bleich compile a volume that cuts across the grain of current orthodoxy. These editors and contributors argue that it is fundamental in humanistic scholarship to take account of the personal and collective experiences of scholars, researchers, critics, and teachers. With this volume, then, these scholars move us to explore the intersections of the social with subjectivity, with voice, ideology, and culture, and to consider the roles of these in the work of academics who study writing and literature. Taken together, the essays in this collection carry forward the idea that the personal, the candidly subjective and intersubjective, must be part of the subject of study in humanities scholarship. They propose an understanding of the personal in scholarship that is more helpful because more clearly anchored in human experience.

The Experience Effect
The Experience Effect

Author: Jim Joseph

Publisher: AMACOM

Published: 2010-05-19

Total Pages: 240

ISBN-13: 0814415555

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The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Personal Effects
Personal Effects

Author: Nancy Caronia

Publisher: Fordham Univ Press

Published: 2014-10-15

Total Pages: 297

ISBN-13: 0823262286

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Celebrating one of the most important Italian American female authors of our time, Personal Effects offers a lucid view of Louise DeSalvo as a writer who has produced a vast and provocative body of memoir writing, a scholar who has enriched our understanding of Virginia Woolf, and a teacher who has transformed countless lives. More than an anthology, Personal Effects represents an author case study and an example for modern Italian American interdisciplinary scholarship. Personal Effects examines DeSalvo’s memoirs as works that push the boundaries of the most controversial genre of the past few decades. In these works, the author fearlessly explores issues such as immigration, domesticity, war, adultery, illness, mental health, sexuality, the environment, and trauma through the lens of gender, ethnic, and working-class identity. Alongside her groundbreaking scholarship, DeSalvo’s memoirs attest to the power and influence of this feminist Italian American writer.

Swearing Off Stars
Swearing Off Stars

Author: Danielle Wong

Publisher: Simon and Schuster

Published: 2017-10-03

Total Pages: 254

ISBN-13: 163152285X

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Amelia Cole―Lia for short―is one of the first women studying abroad at Oxford University in the 1920s. Finally free from her overbearing Brooklyn parents, she finds a welcome sense of independence in British college life. Lia quickly falls for Scarlett Daniels, an aspiring actress and hardheaded protester. Scarlett introduces her to an exciting gender-equality movement with high stakes. But when their secret love clashes with political uprising, their relationship is one of the casualties. Years later, Lia’s only memories of Scarlett are obscured by the glossy billboards she sees advertising the actress’s new films. But when a mysterious letter surfaces, she is immediately thrown back into their unsettled romance. Lia’s travels span oceans and continents in her search for Scarlett. Spread across time and place, their story is one of desire, adventure, and ultimately, devotion. Lia will stop at nothing to win Scarlett back, but she soon realizes that uncovering lost love might not be attainable after all.

The Effects of Personal Involvement in Narrative Discourse
The Effects of Personal Involvement in Narrative Discourse

Author: Max Louwerse

Publisher: Routledge

Published: 2014-05-22

Total Pages: 134

ISBN-13: 1135480974

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Over the last several decades, the study of discourse processes has moved from the complementary efforts characteristic of multidisciplinary research, to the explicitly integrative focus of interdisciplinary research. Some organizations have supported the methodological and conceptual merger of areas like literary studies, psychology, linguistics, and education. As evident in this special issue, research concerning personal involvement in narrative discourse has benefited from these developments. The five studies supported in this issue examine a range of potential determinants of personal involvement in narrative discourse. These include overt verbalization of thoughts and feelings, foregrounding, preference for genre and protagonists, relevance of the content of a text to the reader, and identifying with a character. These studies also examine different aspects of what is absorbed by the reader, including sophisticated forms of questioning, lasting appreciation of story points, involvement with story characters, commitment to story-consistent beliefs, and changes in the sense of self. Collectively, these studies challenge the conception of what it means to understand media presentations of fictional narratives as well as the conception of the strategies through which such understanding is attained.

The Experience Economy
The Experience Economy

Author: B. Joseph Pine

Publisher: Harvard Business Press

Published: 1999

Total Pages: 276

ISBN-13: 9780875848198

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.