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Author: W. Burgers
Publisher: Springer
Published: 2007-12-07
Total Pages: 198
ISBN-13: 0230230873
DOWNLOAD EBOOKThis book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Author: James Ward
Publisher: Atria Books
Published: 2020-04-21
Total Pages: 304
ISBN-13: 1476799873
DOWNLOAD EBOOKChange the way you look at office supplies forever with this wonderfully enlightening and quirky exploration of the fascinating backstories of everyday objects, such as the humble and perfectly designed paper clip and the utilitarian, irreplaceable pencil. How many of humanity’s brightest ideas started out on a scrap of paper or in the margins of a notebook? In a delightfully witty and fresh voice, James Ward—cofounder of the Boring Conference and collector of the arcane—explores the secret histories of deskbound supplies, from pencils to fluorescent ink, and the gleaming reams of white paper we all take for granted, encouraging a deeper appreciation and fascination for the things that surround us each day. In the spirit of The Evolution of Useful Things and A History of the World in 100 Objects, Ward transforms the mundane into remarkable stories of invention, discovery, and even awe. The Perfection of the Paper Clip is “a hugely entertaining experience for the reader…this engaging book is an absolute must” (Booklist).
Author: Chip R. Bell
Publisher: Berrett-Koehler Publishers
Published: 2020-09-08
Total Pages: 169
ISBN-13: 1523090227
DOWNLOAD EBOOK“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author: Andy Andrews
Publisher: Thomas Nelson
Published: 2005-04-30
Total Pages: 226
ISBN-13: 1418568368
DOWNLOAD EBOOKA New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he’s a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around, no matter how hopeless a situation seems. Forty-six-year-old David Ponder feels like a total failure. Once a high-flying executive in a Fortune 500 company, he now works a part-time, minimum wage job and struggles to support his family. Suddenly an even greater crisis hits: his daughter becomes ill, and he can’t even afford to get her the medical help she needs. When David’s car skids on an icy road, he wonders if he even cares to survive the crash. But an extraordinary experience awaits David Ponder. He suddenly finds himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. As David speaks with each of these historical figures, they share their personal philosophies with him. By the time his journey is over, he has received seven secrets for success—and a second chance. Among these crucial decisions for success are: The buck stops here, and I am responsible for my past and my future I will seek wisdom and be a servant to others I will greet this day with a forgiving spirit, and I will forgive myself Today I will choose to be happy and be the possessor of a grateful spirit The message is simple: Life is about choices. While we have little control over the events that occur in our lives, success is determined by the choices we make daily. The Traveler’s Gift will challenge you, inspire you, and give you seven decisions that you can employ to determine your own personal success. Acclaim for The Traveler’s Gift: Good Morning America’s “Read This!” book selection for May 2003 Hit the New York Times bestseller list and remained there for 17 weeks Reached #5 on the New York Times Business Bestseller list Wall Street Journal, USA Today, and Publisher’s Weekly bestseller Translated into nearly 20 languages, including Braille
Author: Jane Bluestein
Publisher: Health Communications, Inc.
Published: 2015-08-25
Total Pages: 314
ISBN-13: 0757318258
DOWNLOAD EBOOKWhen Dr. Bluestein would tell someone that she just finished writing a book on perfectionism, she would often hear a whole tirade on shoddy workmanship and terrible customer service. 'If you ask me, we need a whole lot more perfectionism,' one individual insisted
Author: Stacey Hall
Publisher: Berrett-Koehler Publishers
Published: 2001-10-15
Total Pages: 234
ISBN-13: 1609940377
DOWNLOAD EBOOK“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Author: David Siteman Garland
Publisher: John Wiley & Sons
Published: 2010-11-18
Total Pages: 182
ISBN-13: 047093381X
DOWNLOAD EBOOKSave time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Author: Ryan Deiss
Publisher: John Wiley & Sons
Published: 2020-07-27
Total Pages: 375
ISBN-13: 1119660491
DOWNLOAD EBOOKGet digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: Thomas Curran
Publisher: Simon and Schuster
Published: 2024-05-07
Total Pages: 288
ISBN-13: 198214954X
DOWNLOAD EBOOK“Offers a hopeful beacon and a steady path for anyone struggling to find their footing in a world of impossible standards.” —Daniel H. Pink, #1 New York Times bestselling author of Drive and The Power of Regret In the tradition of Brené Brown’s bestseller The Gifts of Imperfection, this illuminating book by an acclaimed professor at the London School of Economics explores how the pursuit of perfection can become a dangerous obsession that leads to burnout and depression—keeping us from achieving our goals. Today, burnout and depression are at record levels, driven by a combination of intense workplace competition, oppressively ubiquitous social media encouraging comparisons with others, the quest for elite credentials, and helicopter parenting. Society continually broadcasts the need to want more, and to be perfect. Gathering a wide range of contemporary evidence, Curran offers “a clear-eyed look at how perfectionism and its capitalistic ‘obsession with boundless growth’ has contributed to mass discontent and insecurity” (Publishers Weekly). He shows what we can do as individuals to resist the modern-day pressure to be perfect, and in so doing, win for ourselves a more purposeful and contented life. Filled with “many useful lessons and valuable insights…This book offers an alternative path to a fulfilling, productive life” (Kirkus Reviews) and the relief of letting go to focus on what matters most.
Author: Harry Beckwith
Publisher: Business Plus
Published: 2000-10-15
Total Pages: 138
ISBN-13: 0759521522
DOWNLOAD EBOOKSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
