Marketing Management

Marketing Management

Author: Michael R. Czinkota

Publisher: Springer Nature

Published: 2021-08-24

Total Pages: 901

ISBN-13: 3030669165

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This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.


The Past, Present and Future of Sustainable Management

The Past, Present and Future of Sustainable Management

Author: Stephen Cummings

Publisher: Springer Nature

Published: 2021-06-05

Total Pages: 160

ISBN-13: 3030710769

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We might think sustainable management is a new idea, created in the 1960s by enlightened modern scientists. We might think that it puts us on a new path, beyond what management was originally about. But this is not true. Sustainable management is as old as civilization and was a foundation stone of management science as it was formed in the first decade of the 20th century. Recovering this forgotten past provides deeper roots and greater traction to advance sustainable management in our own times. This book charts a history of sustainable management from premodern times, through the birth of management science as an offshoot of the conservation movement, to the present day. The authors argue that modern tools like Triple Bottom Line reporting and multiple Sustainable Development Goals may be less useful than a return to a more fundamental and holistic view of management.


Global Entrepreneurship

Global Entrepreneurship

Author: Timothy M. Devinney

Publisher: Emerald Group Publishing

Published: 2016-06-23

Total Pages: 339

ISBN-13: 1786354837

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The role that small- and medium-sized enterprises (SMEs) play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and SMEs face in a world of global competition.


Entrepreneurship in Pacific Asia

Entrepreneurship in Pacific Asia

Author: Leo Paul Dana

Publisher: World Scientific Publishing Company

Published: 1999-06-25

Total Pages: 248

ISBN-13: 9813102802

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Entrepreneurs are now internationalising, and many more are likely to internationalise in the future. Yet, most small firms expand in an opportunistic fashion, because entrepreneurs seldom have the time and resources to gather reliable data about opportunities in foreign countries. Leo-Paul Dana has conducted extensive international field research with a view to compiling key information on the business environment throughout Pacific Asia. Thus, the book is not just another “how to” guide. It reflects what is happening in an important region of our global economy. With this book, businessmen and business analysts, investors, academics and business students will gain invaluable insights into the conditions and opportunities for enterprise in these countries in this region. Request Inspection Copy


A Research Agenda for International Business and Management

A Research Agenda for International Business and Management

Author: Ödül Bozkurt

Publisher: Edward Elgar Publishing

Published: 2021-06-28

Total Pages: 248

ISBN-13: 9781789902037

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This insightful Research Agenda provides reflections on the state of the international business and management discipline and also highlights important future topics for research, as well as sharing a range of thought-provoking ideas on key subjects from externalization theory to emerging market economies to societal crises and modern slavery.


International Mergers and Acquisitions

International Mergers and Acquisitions

Author: Peter J. Buckley

Publisher: Cengage Learning

Published: 2002

Total Pages: 0

ISBN-13: 9781861528001

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This title focuses on the financial, cultural and strategic aspects of international mergers and acquistitions activity and has a global, cross-cultural perspective.


Leadership in East Asia

Leadership in East Asia

Author: Chris Rowley

Publisher: Taylor & Francis

Published: 2020-06-29

Total Pages: 175

ISBN-13: 1000398218

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This book compares and contrasts leadership in Japan, South Korea and China, examining the impact of globalization on leadership styles and trends. Presenting some of the most recent findings in leadership studies in these three countries, the collection explores the power relationship between political and business leaders; employer-employee relationships and pro-social behaviour; the measurement of effective leadership; the relationship between leadership and corporate success; the survival of private firms in a tightly controlled or socialist market; and the evolution of leadership styles in the transition from state-owned to semi-private. Although many studies have offered explanations of East Asian economic and corporate success, this book presents empirical evidence to explain the leadership styles in Japan, South Korea and China, and provides a fresh outlook for those studying business and leadership in the region. This book was originally published as a special issue of the Asia Pacific Business Review.


Corporate Responsibility Coalitions

Corporate Responsibility Coalitions

Author: David Grayson

Publisher: Routledge

Published: 2017-09-08

Total Pages: 512

ISBN-13: 1351277502

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The significance of business-led corporate responsibility coalitions is indisputable. The WBCSD has 200 member companies with combined annual revenues of US$7 _trillion_; the UN Global Compact has almost 8,000 corporate members, over two-thirds of them from developing countries. It is estimated that there are more than 110 national and international generalist business-led CR coalitions. But there is now urgent need for informed and balanced analysis of their achievements, their progress and their potential. Why did these coalitions start and grow? What have been their impacts? Where are they heading now? Where should they be going? What is the future? In a period of austerity, the business and public sector must decide whether funding these coalitions is a priority. To meet current crises, there will have to be a great deal more business involvement; but efforts of individual corporations will not be sufficient. There is also a need for far more collective action among companies and more collaborative action between different sectors of society. Business-led CR coalitions with their decades of convening experience could play an important role in this process - if they are fit for purpose going forward. Authors David Grayson and Jane Nelson have been actively involved in such coalitions for decades. In Corporate Responsibility Coalitions they first explore the past, present and future of these coalitions: the emergence of new models of collective corporate action over the past four decades; the current state of play, and the increasing number, diversity and complexity in terms of how they not only network with each other but also engage in a much broader universe of institutions that are promoting responsible business practices. In addition, the book provides in-depth profiles of the most strategic, effective and long-standing coalitions, including: Business for Social Responsibility; Business in the Community; CSR Europe; Instituto Ethos; International Business Leaders Forum; the UN Global Compact; and the WBCSD. This book will be required reading for key supporters and potential partners of such coalitions in companies, governments, international development agencies, foundations, non-governmental organizations, academic institutions and think-tanks. It also aims to inspire a future generation of leaders to be more aware of the role of business as a partner in driving more inclusive, green and responsible growth, and to help them develop new types of leadership skills so that they can be effective in finding multi-stakeholder solutions to complex and systemic challenges.