Packaging : a Scientific Marketing Tool,
Author: Harold J. Raphael
Publisher:
Published: 1975
Total Pages: 252
ISBN-13:
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Multisensory Packaging
Author: Carlos Velasco
Publisher: Springer
Published: 2018-11-28
Total Pages: 381
ISBN-13: 3319949772
DOWNLOAD EBOOKThis edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium
Author: Christoph Breetz
Publisher: diplom.de
Published: 2014-03-01
Total Pages: 60
ISBN-13: 3954897326
DOWNLOAD EBOOKThis study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Essentials of Marketing
Author:
Publisher: Bookboon
Published:
Total Pages: 64
ISBN-13: 8740302067
DOWNLOAD EBOOKEssentials of Food Science
Author: Vickie A. Vaclavik
Publisher: Springer Science & Business Media
Published: 2007-12-03
Total Pages: 565
ISBN-13: 0387699406
DOWNLOAD EBOOKEssentials of Food Science covers the basics of foods, food science, and food technology. The book is meant for the non-major intro course, whether taught in the food science or nutrition/dietetics department. In previous editions the book was organized around the USDA Food Pyramid which has been replaced. The revised pyramid will now be mentioned in appropriate chapters only. Other updates include new photos, website references, and culinary alerts for culinary and food preparation students. Two added topics include RFID (Radio frequency ID) tags, and trans fat disclosures. Includes updates on: food commodities, optimizing quality, laws, and food safety.
Packaging and Labeling Practices
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
Published: 1961
Total Pages: 1140
ISBN-13:
DOWNLOAD EBOOKInvestigates impact of packaging and labeling practices on consumer buying habits.
The Curious Science of Modern Marketing Management
Author: Dr.M.G.Bhaskar
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 404
ISBN-13: 9394958517
DOWNLOAD EBOOKThe Marketer's Guide To Successful Package Design
Author: Herbert Meyers
Publisher: McGraw Hill Professional
Published: 1998-06
Total Pages: 316
ISBN-13: 9780844234380
DOWNLOAD EBOOKIt all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Modern Marketing (Principles and Practices)
Author: R S N Pillai
Publisher: S. Chand Publishing
Published: 2010-12
Total Pages: 605
ISBN-13: 8121916976
DOWNLOAD EBOOKThe revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Marketing Management
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Published: 2023-03-20
Total Pages: 331
ISBN-13:
DOWNLOAD EBOOK1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
