"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer. There may be various organizations within an enterprise but they must all focus on meeting or exceeding customer needs. Therefore, EE is an integrated approach affecting every employee, every functional area and strategy within the organization. Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. The achievements in Enterprise Excellence can range from greater cost efficiencies, improved market perceptions, fundamental changes to markets, to new product and service offerings. There may also be significant upgrades in skills, technology, and business strategies. The scope of Enterprise Excellence can also range from operations activities, to business functions, to overall organization and to the enterprise as a whole. Building Sustainable Competitive Advantage is a comprehensive reference book for practising professionals, teaching faculty, and students alike.
By introducing a balanced scorecard to work out a management strategy in the viewpoint which is the optimal for the whole and to promote the strategy management which is useful for the performance evaluating, it shows the power to be outstanding in to the business management. It is the one which is useful of a lifestyle of a life design by the office worker to design tactically in addition to showing an effect in the business reform and the performance evaluating and to visualize them. This manual is the introduction to have introduced the know-how which utilizes a balance scorecard practicing-ly to. To apply a balanced scorecard in the place of the business management practicing-ly, the training to learn much near case study from after understanding the basic logic practicing-ly is valid. In the design of the balanced scorecard, their basic structure and the feature must be understood about the management vision, KGI, KPI, SWOT, the strategy mapping. Therefore, in 10 case studies which are useful for the business management reform and the skill improvement, the training which creates KGI, KPI, SWOT analysis, strategy mapping in the unaided in the balanced scorecard can be experienced. It adopts the composition as the skill which masters a balanced scorecard can be acquired by checking the balanced scorecard to have designed in the unaided of with the specific solution example. Let's introduce the composition of this manual. Chapter 1 is introducing the basic logic of the balanced scorecard. The individual is introducing the practice step of the balanced scorecard which consists of 7 steps. Chapter 2 explains the point of the basic structure, the way of thinking, the approach of the tool which composes a balanced scorecard in detail and introduces the step to create actually using the training sheet. Well, it takes up the many case studies which seem to encounter in the daily life to attempt for the skill as the office worker to improve and to acquire the skill which can play an active part by the business management reform. Well, as the practice theme about the business management reform, it is preparing case study resemblance by the management problems such as the earning capacity reinforcement and the cost reduction, the product competition power reinforcement. The individual can learn the skill and the know-how to attempt the solution of Planning Division title, using a balanced scorecard. By above composition, it expects that this manual contributes to the business person as the business initiation book in the times which change suddenly in the tide by the globalization. Janually, 2014 Author:Tomohisa Fujii Resisitered Management Consultant IT Coodinator System Analyst
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.