The Organic Growth Playbook

The Organic Growth Playbook

Author: Bernard Jaworski

Publisher: Emerald Group Publishing

Published: 2020-08-03

Total Pages: 304

ISBN-13: 1839826843

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.


The Organic Growth Playbook

The Organic Growth Playbook

Author: Bernard Jaworski

Publisher: Emerald Group Publishing

Published: 2020-08-03

Total Pages: 285

ISBN-13: 183982686X

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.


The Organic Growth Playbook

The Organic Growth Playbook

Author: Bernard Jaworski

Publisher: Emerald Publishing Limited

Published: 2020-08-03

Total Pages: 0

ISBN-13: 9781839826870

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.


Winning with Customers

Winning with Customers

Author: D. Keith Pigues

Publisher: John Wiley & Sons

Published: 2010-08-13

Total Pages: 502

ISBN-13: 0470768517

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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.


The Designing for Growth Field Book

The Designing for Growth Field Book

Author: Jeanne Liedtka

Publisher: Columbia University Press

Published: 2019-04-30

Total Pages: 153

ISBN-13: 0231547544

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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.


The Startup Growth Book

The Startup Growth Book

Author: Andrew Lee Miller

Publisher: Independently Published

Published: 2022-07-27

Total Pages: 0

ISBN-13:

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50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.


Product-Led SEO

Product-Led SEO

Author: Eli Schwartz

Publisher: Houndstooth Press

Published: 2021-03-30

Total Pages: 262

ISBN-13: 9781544519579

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Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.


The Never Cold Call Again Online Playbook

The Never Cold Call Again Online Playbook

Author: Frank J. Rumbauskas, Jr.

Publisher: John Wiley & Sons

Published: 2009-10-01

Total Pages: 228

ISBN-13: 0470541849

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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.


The Winning Playbook

The Winning Playbook

Author: Jonathan Ray Scott

Publisher: Simon and Schuster

Published: 2022-08-16

Total Pages: 120

ISBN-13: 1950906981

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"...a must-read for athletes and entrepreneurs alike." — Mike Magolnick 5x Author, CEO, Influencer "A well-written, practical personal finance book..." — Kirkus Reviews It’s time to take your financial game to the next level. A must-have for athletes, entrepreneurs, and anyone determined to take control of their financial and personal well-being, The Winning Playbook is the essential guide to transforming your career into a money-making machine and becoming the CEO of your own legacy. We’ve all heard the stories—a professional athlete signs for $2 million a year and the next thing we know he’s working in the off-season to make ends meet. Financial empowerment expert Rob Welsh and former NFL offensive tackle Jonathan R. Scott have dedicated themselves to successfully coaching athletes of all levels to make their money work for them. Yet, professional athletes aren’t alone in their financial trials—too few of us understand how to make the most of the rewards of our hard work and what we must know to get what we want from life. For the first time in The Winning Playbook, Rob Welsh and Jonathan R. Scott reveal the keys to unlocking your ability to learn and steer the direction of your own life, including how to: · Understand Your Paycheck and How to Keep It · Become Financially Empowered · Hone a Business Mindset · Win When Life Happens · Build Your Team · Learn the Rules of Money · Access Hidden Tax and Financial Strategies · How to Guide Student-Athletes to Prepare for their Financial Future Find your purpose beyond the playing field or office and set yourself up for a rewarding personal and financial future. “...should be required reading for all athletes and families transitioning to professional sports.”— Mack Brown, Head Football Coach of The University of North Carolina, College Football Hall of Fame Inductee


The Climate Change Playbook

The Climate Change Playbook

Author: Dennis Meadows

Publisher: Chelsea Green Publishing

Published: 2016

Total Pages: 193

ISBN-13: 1603586768

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"The simple, interactive exercises in The Climate Change Playbook can help citizens better understand climate change, diagnose its causes, anticipate its future consequences, and effect constructive change. Adapted from The Systems Thinking Playbook, the twenty-two games are now specifically relevant to climate-change communications and crafted for use by experts, advocates, and educators. Illustrated guidelines walk leaders through setting each game up, facilitating it, and debriefing participants. Users will find games that are suitable for a variety of audiences--whether large and seated, as in a conference room, or smaller and mobile, as in a workshop, seminar, or meeting.