The Online Rules of Successful Companies
Author: Robin Miller
Publisher: FT Press
Published: 2003
Total Pages: 208
ISBN-13: 0130668427
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40 Rules for Internet Business Success
Author: Matthew Paulson
Publisher: American Consumer News, LLC
Published: 2014-07-05
Total Pages: 198
ISBN-13: 9780990530008
DOWNLOAD EBOOKMatthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade to create his own seven-figure Internet business. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.
Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
Published: 2010-11-11
Total Pages: 238
ISBN-13: 0470948728
DOWNLOAD EBOOKThe guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Simple Rules
Author: Donald Norman Sull
Publisher: Houghton Mifflin Harcourt
Published: 2015
Total Pages: 293
ISBN-13: 0544409906
DOWNLOAD EBOOKOutlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.
The Three Rules
Author: Michael E. Raynor
Publisher: Penguin
Published: 2013
Total Pages: 386
ISBN-13: 1591846145
DOWNLOAD EBOOKA data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.
Cyber Rules
Author: Thomas M. Siebel
Publisher: Broadway Business
Published: 1999
Total Pages: 312
ISBN-13: 9780385494120
DOWNLOAD EBOOKThe founder of the billion-dollar customer service information firm, Siebel Systems, advises entrepreneurs and executives on how to increase their profits by doing business via the Internet and how to avoid common pitfalls.
17 Rules Successful Companies Use to Attract and Keep Top Talent
Author: David I. Russo
Publisher: FT Press
Published: 2009-12-30
Total Pages: 212
ISBN-13: 0137003080
DOWNLOAD EBOOKWant people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these rules in your organization, whether you're large or small, high-tech or low-tech, profit-making or non-profit. Using Russo's techniques, companies can build genuine esprit de corps, virtually guaranteeing that the efforts, minds, and hearts of their employees are focused on the corporate mission, and challenged with producing outstanding results and competitive advantage. What's more, this book's techniques help companies attract and retain the kinds of talent best suited to their unique work environments, promoting long-term success, not just short-term "quick fixes."
Work Rules!
Author: Laszlo Bock
Publisher: Twelve
Published: 2015-04-07
Total Pages: 446
ISBN-13: 1455554804
DOWNLOAD EBOOKFrom the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
Starting an Online Business For Dummies®
Author: Greg Holden
Publisher: John Wiley & Sons
Published: 2010-06-15
Total Pages: 553
ISBN-13: 0470640995
DOWNLOAD EBOOKThe nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
Global Leadership
Author: Marshall Goldsmith
Publisher: FT Press
Published: 2003-04-28
Total Pages: 362
ISBN-13: 0132789329
DOWNLOAD EBOOKThe follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Leadership: The Next Generation systematically identifies what tomorrow's leaders will need to know, do and believe in order to successfully lead the global enterprise of the future. Drawing on the results of an extraordinary 2-year Accenture study of emerging business leaders, this book shows why the skills of today's global leaders won't be enough--and why tomorrow's leaders won't resemble today's. Goldsmith and his co-authors first identify five new "factors of leadership" and their implications: global thinking, appreciation of diversity, technological savvy, a willingness to partner and an openness to sharing leadership. They explain what it will mean to lead in an era where intellectual capital is the dominant source of value; how to lead people whose backgrounds and values may be radically dissimilar from yours; and why achieving personal self-mastery is now a fundamental prerequisite for leading others. From the evolution of "federated," semi-autonomous organizational structures to the personal leadership challenges now arising from globalism, this book offers unprecedented insights into the new challenges of leadership--and what it will take to meet them.
