The On-line/E-mail Dictionary

The On-line/E-mail Dictionary

Author:

Publisher: Berkley

Published: 1997

Total Pages: 162

ISBN-13: 9780425156926

DOWNLOAD EBOOK

In today's high-tech world, basic computer literacy isn't enough--readers need to know the lingo to surf the Net in style. This easy-to-use A-to-Z guide makes it simple, with explanations of modern computer jargon as well as commonly-used abbreviations, acronyms, and emoticons--right at their fingertips.


Oxford English Dictionary

Oxford English Dictionary

Author: John A. Simpson

Publisher: Oxford University Press

Published: 2002-04-18

Total Pages:

ISBN-13: 9780195218893

DOWNLOAD EBOOK

The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.


A Dictionary of Marketing

A Dictionary of Marketing

Author: Charles Doyle

Publisher: OUP Oxford

Published: 2011-03-24

Total Pages: 432

ISBN-13: 0191044997

DOWNLOAD EBOOK

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.


The Call Center Dictionary

The Call Center Dictionary

Author: Madeline Bodin

Publisher: CRC Press

Published: 2002-01-03

Total Pages: 232

ISBN-13: 148229558X

DOWNLOAD EBOOK

Call centres have become the crucial front line for managing customer relationships. This book covers a range of call center terminology. It explains relevant terms, and provides the call center manager with a quick reference that covers the technology and operational issues that come up in running and improving a call center.


Blaikie's Guide to Modern Manners

Blaikie's Guide to Modern Manners

Author: Thomas Blaikie

Publisher: HarperCollins UK

Published: 2005

Total Pages: 40

ISBN-13: 0007203012

DOWNLOAD EBOOK

A witty yet practical short guide to modern manners that, like Lynne Truss, takes a subject often treated in a stuffy, high-handed way and deals with it lightly and humorously. Until recently, social conduct (as it was known), was illogical but easy. There were rules, and everybody knew and adhered to them. 'Don't hold your knife like a pen.' 'Offer to pass your neighbour the salt/ pepper/ water/ butter. Don't wait for them to ask.' 'When you have finished, leave your knife and fork at six o'clock/ four o'clock/ nine o'clock with the prongs of the fork turned up/ turned down.' Scarcely a trace remains now of this bizarre labyrinthine world of 'manners.' 'Come as you are, ' we say, 'Be yourself.' But the age of emails and metrosexuality has thrown up a whole new set of social dilemmas. We don't know what to do. Our free-and-easy ways have left us in a vacuum of uncertainty and embarrassment. Take the nightmare of social kissing. How many times? In what order? Where? At what stage of an acquaintanceship? What about thanking? Do you have to thank at all? What do you do if a guest wants to smoke in your house? What do you wear to a dinner party? Do you have to bring a bottle? Something has got to be done, and Thomas Blaikie, author of You Look Awfully Like the Queen, is the man to do it. He'll tell you how to tip, how and when to 'drop in' on a friend, how to send condolences (is email good enough? will a text message do?), how to avoid being a party bore, how to react politely to flirtation from someone of the opposite sexual persuasion, and myriad other twenty-first-century social traumas


Online!

Online!

Author: John Dvorak

Publisher: Prentice Hall Professional

Published: 2004

Total Pages: 724

ISBN-13: 9780131423633

DOWNLOAD EBOOK

A perfect gift for any Internet user, whatever their level of experience. bull; Written in a straight to the point, understandable format in jargon - free language, by some of the most popular personalities in the field. bull; Backed by a massive marketing campaign, including TV, radio, print, and online appearances by the authors.


Email Marketing Rules

Email Marketing Rules

Author: Chad S. White

Publisher: Createspace Independent Publishing Platform

Published: 2017-05-29

Total Pages: 488

ISBN-13: 9781546910633

DOWNLOAD EBOOK

Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production


The Telecommunications Illustrated Dictionary

The Telecommunications Illustrated Dictionary

Author: J.K. Petersen

Publisher: CRC Press

Published: 2002-05-29

Total Pages: 1089

ISBN-13: 1420040677

DOWNLOAD EBOOK

From fundamental physics concepts to the World Wide Web, the Telecommunications Illustrated Dictionary, Second Edition describes protocols, computer and telephone devices, basic security concepts, and Internet-related legislation, along with capsule biographies of the pioneering inventors who developed the technologies that changed our world. The new edition offers even more than the acclaimed and bestselling first edition, including: Thousands of new definitions and existing definitions updated and expanded Expanded coverage, from telegraph and radio technologies to modern wireline and mobile telephones, optical technologies, PDAs, and GPS-equipped devices More than 100 new charts and illustrations Expanded appendices with categorized RFC listings Categorized charts of ITU-T Series Recommendations that facilitate online lookups Hundreds of Web URLs and descriptions for major national and international standards and trade organizations Clear, comprehensive, and current, the Telecommunications Illustrated Dictionary, Second Edition is your key to understanding a rapidly evolving field that, perhaps more than any other, shapes the way we live.