The Marketing Book
The Marketing Book

Author: Michael Baker

Publisher: Routledge

Published: 2008-09-10

Total Pages: 684

ISBN-13: 1136356843

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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Applying Telecommunications and Technology from a Global Business Perspective
Applying Telecommunications and Technology from a Global Business Perspective

Author: Jay J. R. Zajas

Publisher: CRC Press

Published: 2021-10-28

Total Pages: 266

ISBN-13: 1000525937

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An exploration of the changes and developments in telecommunications over a span of fifty years by a business person and then Professor Emeritus, reflecting on the many changes that have taken place from when the word " telecommunications" did not exist. Two decades ago, his life in academia included no personal computer or any other desk in the Business Administration Department, and when the first fax machine came, it was hard to believe that a perfect copy of a proposed paper could be received by a long time co-author in Turku, Finland in minutes. First published in 1997, when e-mail and the Internet were still new to most people on campus.

Cooperative Strategy : Economic, Business, and Organizational Issues
Cooperative Strategy : Economic, Business, and Organizational Issues

Author: David Faulkner

Publisher: OUP Oxford

Published: 2000-05-18

Total Pages: 418

ISBN-13: 0191583383

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This book brings together some of the latest thinking and research on cooperative strategy. Work in this area has grown rapidly over the last decade, but no single thematic approach has dominated and become the ascendant theoryDSresource dependency, transaction cost analysis, market power, and game theory have all made significant contributions to the growing literature on strategic cooperation. This book presents chapters from many of these theoretical perspectives and some of the key issues through a number of different lenses.

The Service-Dominant Logic of Marketing
The Service-Dominant Logic of Marketing

Author: Robert F. Lusch

Publisher: Routledge

Published: 2014-12-18

Total Pages: 468

ISBN-13: 1317454642

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Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Sustaining the Forests of the Pacific Coast
Sustaining the Forests of the Pacific Coast

Author: Donald K. Alper

Publisher: UBC Press

Published: 2000

Total Pages: 276

ISBN-13: 9780774808163

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The forests of British Columbia and the U.S. Pacific Northwest have long been key to the biophysical and economic well-being and the cultural identity of the region. During the last two decades these forests have become the subject of increasing conflict due to competing demands, which are a reflection of conflicting economic interests and social/political values and visions. This book examines the sources of conflict and suggests steps toward resolving forest policy issues. It is unique in two ways: First, it examines forest policy in the context of a binational region, exploring how two political systems, facing similar cultural and economic challenges, have treated their forests. Second, the book brings consideration of environmental justice to forest policy discourse by highlighting perspectives of people--Natives, private non-industrial forest owners, citizen activists and workers in the emerging non-timber forest economy--whose voices are often unheard in forest policy debate.