Niche
Niche

Author: James Harkin

Publisher: Abacus Software

Published: 2012

Total Pages: 250

ISBN-13: 9780349123004

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As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Finding Our Niche
Finding Our Niche

Author: Philip A. Loring

Publisher: Fernwood Publishing

Published: 2020-10-11T00:00:00Z

Total Pages: 224

ISBN-13: 1773634305

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Imagine a world where humanity was not destined to cause harm to the natural world, where win-win scenarios—people and nature thriving together—are possible. No doubt contemporary western society is steeped in the legacy of white supremacy and colonialism, and as a result, many people have come to believe that humanity is fundamentally flawed, that the story of our species is destined to be nasty, brutish, and short. But what if this narrative could be dismantled? In Finding Our Niche, Philip A. Loring does just that. He explores the tragedies of Western society and offers examples and analyses that can guide us in reconciling our damaging settler-colonial histories and tremendous environmental missteps in favor of a more sustainable and just vision for the future. Drawing from numerous cases around the world, from cattle ranchers on the Burren in Ireland, to clam gardeners in British Columbia and protectors of an accidental wetland in northwest Mexico, Loring brings the reader through a difficult journey of reconciliation, a journey that leads to a more optimistic understanding of human nature and the prospects for our future, where people and nature thrive together. Interwoven are Loring’s personal struggles to reconcile his identity as a white settler living and working on stolen Indigenous lands. In a moment when our world is hanging in the balance, Finding Our Niche is a hopeful exploration of humanity’s place in the natural world, one that focuses on how we can heal and reconcile our unique human ecologies to achieve more sustainable and just societies.

The Niche Movement
The Niche Movement

Author: Kevin P. O'Connell

Publisher: CreateSpace

Published: 2015-06-19

Total Pages: 194

ISBN-13: 9781512078992

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The Niche Movement: The New Rules for Finding a Career You Love is a book that will serve as a platform to help people in their career exploration in an age of limitless social connection. Too often, college graduates and young professionals either assume their dream job doesn't exist or their resume is not good enough to land it. This book will show them that is simply not the case. On the contrary, the problem lies within the conventional approach to career development. The jobs new graduates might love may be with organizations not represented at college career fairs, posted on online job boards, or out of reach. Their resumes may be great, but in today's digital world, your online presence is paramount. Many new graduates need help crafting and developing their digital reputation. The book curates personal stories from author and entrepreneur Kevin OConnell, outline the new rules to finding the career you love, and includes advice from experts and influencers from around the world who chose not to take the conventional approach. Leading up to the release, the book has garnered press from Buzzfeed, Common Sense Millennial and Money Under 30.

Mastering Niche Marketing
Mastering Niche Marketing

Author: Eric Van Van Der Hope

Publisher:

Published: 2008

Total Pages: 308

ISBN-13: 9780977968428

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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Niche Construction
Niche Construction

Author: F. John Odling-Smee

Publisher: Princeton University Press

Published: 2013-02-15

Total Pages: 489

ISBN-13: 1400847265

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The seemingly innocent observation that the activities of organisms bring about changes in environments is so obvious that it seems an unlikely focus for a new line of thinking about evolution. Yet niche construction--as this process of organism-driven environmental modification is known--has hidden complexities. By transforming biotic and abiotic sources of natural selection in external environments, niche construction generates feedback in evolution on a scale hitherto underestimated--and in a manner that transforms the evolutionary dynamic. It also plays a critical role in ecology, supporting ecosystem engineering and influencing the flow of energy and nutrients through ecosystems. Despite this, niche construction has been given short shrift in theoretical biology, in part because it cannot be fully understood within the framework of standard evolutionary theory. Wedding evolution and ecology, this book extends evolutionary theory by formally including niche construction and ecological inheritance as additional evolutionary processes. The authors support their historic move with empirical data, theoretical population genetics, and conceptual models. They also describe new research methods capable of testing the theory. They demonstrate how their theory can resolve long-standing problems in ecology, particularly by advancing the sorely needed synthesis of ecology and evolution, and how it offers an evolutionary basis for the human sciences. Already hailed as a pioneering work by some of the world's most influential biologists, this is a rare, potentially field-changing contribution to the biological sciences.

Ecological Niches
Ecological Niches

Author: Jonathan M. Chase

Publisher: University of Chicago Press

Published: 2003-07

Total Pages: 223

ISBN-13: 0226101800

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Why do species live where they live? What determines the abundance and diversity of species in a given area? What role do species play in the functioning of entire ecosystems? All of these questions share a single core concept—the ecological niche. Although the niche concept has fallen into disfavor among ecologists in recent years, Jonathan M. Chase and Mathew A. Leibold argue that the niche is an ideal tool with which to unify disparate research and theoretical approaches in contemporary ecology. Chase and Leibold define the niche as including both what an organism needs from its environment and how that organism's activities shape its environment. Drawing on the theory of consumer-resource interactions, as well as its graphical analysis, they develop a framework for understanding niches that is flexible enough to include a variety of small- and large-scale processes, from resource competition, predation, and stress to community structure, biodiversity, and ecosystem function. Chase and Leibold's synthetic approach will interest ecologists from a wide range of subdisciplines.

The Traitor's Niche
The Traitor's Niche

Author: Ismail Kadare

Publisher: Catapult

Published: 2018-05-01

Total Pages: 168

ISBN-13: 1640090452

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"Kadare is inevitably linked to Orwell and Kundera, but he is a far deeper ironist than the first, and a better storyteller than the second. He is a compellingly ironic storyteller because he so brilliantly summons details that explode with symbolic reality." —The New Yorker At the heart of the Ottoman Empire, in the main square of Constantinople, a niche is carved into ancient stone. Here, the sultan displays the severed heads of his adversaries. People flock to see the latest head and gossip about the state of the empire: the province of Albania is demanding independence again, and the niche awaits a new trophy . . . Tundj Hata, the imperial courier, is charged with transporting heads to the capital—a task he relishes and performs with fervor. As he travels through obscure and impoverished territories, he makes money from illicit side–shows, offering villagers the spectacle of death. The head of the rebellious Albanian governor would fetch a very high price indeed. The Traitor's Niche is a surreal tale of tyranny and rebellion, in a land where armies carry scarecrows, state officials ban entire languages, and the act of forgetting is more complicated than remembering. Long-listed for the 2017 Man Booker International Prize "The name of the Albanian novelist Ismail Kadare regularly comes up at Nobel Prize time, and he is still a good bet to win it one of these days . . . He is seemingly incapable of writing a book that fails to be interesting." —The New York Times

Media Competition and Coexistence
Media Competition and Coexistence

Author: John W. Dimmick

Publisher: Routledge

Published: 2002-12-18

Total Pages: 169

ISBN-13: 1135650314

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This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

Niche and Grow Rich
Niche and Grow Rich

Author: Jennifer Basye Sander

Publisher:

Published: 2003

Total Pages: 0

ISBN-13: 9781891984761

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The Sanders maintain that starting a niche business could be the answer for dissatisfied employees who want to be their own boss. By finding a niche in which they can build their own unique stronghold, entrepreneurs can attract and maintain customers who will pay top dollar for goods and services.

Schools
Schools

Author: Jane Wood

Publisher:

Published: 2021-08-17

Total Pages: 90

ISBN-13: 9780986332548

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Award-winning author and former teacher Jane R. Wood shares the many strategies she has used since 2004 to successfully market and sell her books to schools. In 2014, a large school district purchased 6,400 copies of one of her juvenile fiction books. Wood tells authors how to tap into this unique market - whether a book is a children's picture book, a middle reader, a YA book, or a nonfiction book appropriate for older students. Authors will learn how to contact schools; develop relationships with educators; create educational resources to accompany their books; and develop dynamic presentations for author visits to schools, both in-person and virtual. Wood shows how both teachers and students can benefit from a meaningful connection with an author.