The New Language of Marketing 2.0
The New Language of Marketing 2.0

Author: Sandy Carter

Publisher: Pearson Education

Published: 2008-10-31

Total Pages: 658

ISBN-13: 0137010311

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"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.

The Language of Global Marketing
The Language of Global Marketing

Author: Wendy MacKenzie Pease

Publisher:

Published: 2021-04-13

Total Pages: 202

ISBN-13: 9781736561409

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A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

Pareto's Principle
Pareto's Principle

Author: 50minutes,

Publisher: 50 Minutes

Published: 2015-08-17

Total Pages: 33

ISBN-13: 280626586X

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Expand your business with the 80/20 rule! This book is a practical and accessible guide to understanding and implementing Pareto’s Principle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand Pareto’s Principle and how to identify the 80/20 ratio in any area of your life or business • Identify the most important 20% and focus on the main factors that result in the majority of your results • Use Pareto’s Principle to manage your business more efficiently, increase revenue and get organized ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Multilingual Digital Marketing
Multilingual Digital Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

Published: 2016-06-24

Total Pages: 410

ISBN-13: 1523969393

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Discover the Secrets of Multilingual Digital Marketing in Europe and North America: Unveiling Lucrative Strategies for Market Leadership Are you ready to unlock the secrets of multilingual digital marketing and become the market leader in your industry? In this book, I delve into the burning questions that many businesses face when entering new markets. I explore why some businesses fail while others succeed and provide realistic steps to help you avoid losing money in the online business landscape. With my guidance, you will learn how to position your business for success in other countries, identifying the key areas that need improvement to maximize your return on investment (ROI). I emphasize the significance of customer service and sales departments within your organization, showcasing their impact on your company's share wallet. Furthermore, I shed light on the correlation between two crucial components in multilingual digital marketing: technical and marketing aspects. By understanding their relationship and optimizing their impact on sales, you can gain a competitive edge in the global marketplace. I also address the challenge of saving on your annual budget for human resources, offering strategies to optimize your hiring process and ensure you have the right experts in the right positions. Additionally, I reveal secret components that successful market leaders have utilized to reach the top. This book provides a comprehensive overview of both technical and marketing aspects of online sales, offering practical suggestions for offline marketing and sales as well. By exploring the hidden strategies and tactics employed by successful companies, you can pave your own path to market leadership. Get ready to uncover the truth and unleash your business's potential with the invaluable insights within this book.

B2B Brand Management
B2B Brand Management

Author: Philip Kotler

Publisher: Springer Science & Business Media

Published: 2006-09-22

Total Pages: 368

ISBN-13: 3540447296

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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Business Ecology
Business Ecology

Author: Joseph M Abe

Publisher: Routledge

Published: 2012-09-10

Total Pages: 258

ISBN-13: 1136013296

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Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability, stakeholder relations, and environmental performance ¦ giving your organization the natural edge in emerging ecological economy. Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization's design -- such as core values, value-creation cycles, and innovative thinking ¦ that are essential factors shaping its success. The Business Ecology Network (BEN), founded in 1995, is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking ¦ business ecology ¦ to create new, sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at http://naturaledge.org.

The Enchantments of Mammon
The Enchantments of Mammon

Author: Eugene McCarraher

Publisher: Belknap Press

Published: 2019-11-12

Total Pages: 817

ISBN-13: 0674984617

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“An extraordinary work of intellectual history as well as a scholarly tour de force, a bracing polemic, and a work of Christian prophecy...McCarraher challenges more than 200 years of post-Enlightenment assumptions about the way we live and work.” —The Observer At least since Max Weber, capitalism has been understood as part of the “disenchantment” of the world, stripping material objects and social relations of their mystery and magic. In this magisterial work, Eugene McCarraher challenges this conventional view. Capitalism, he argues, is full of sacrament, whether one is prepared to acknowledge it or not. First flowering in the fields and factories of England and brought to America by Puritans and evangelicals, whose doctrine made ample room for industry and profit, capitalism has become so thoroughly enmeshed in the fabric of our society that our faith in “the market” has become sacrosanct. Informed by cultural history and theology as well as management theory, The Enchantments of Mammon looks to nineteenth-century Romantics, whose vision of labor combined reason, creativity, and mutual aid, for salvation. In this impassioned challenge to some of our most firmly held assumptions, McCarraher argues that capitalism has hijacked our intrinsic longing for divinity—and urges us to break its hold on our souls. “A majestic achievement...It is a work of great moral and spiritual intelligence, and one that invites contemplation about things we can’t afford not to care about deeply.” —Commonweal “More brilliant, more capacious, and more entertaining, page by page, than his most ardent fans dared hope. The magnitude of his accomplishment—an account of American capitalism as a religion...will stun even skeptical readers.” —Christian Century

Language Policy and the New Speaker Challenge
Language Policy and the New Speaker Challenge

Author: Colin H. Williams

Publisher: Cambridge University Press

Published: 2023-02-28

Total Pages: 393

ISBN-13: 1316517756

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Analyses the current state of minority language policy in Western Europe and provides comprehensive, evidence-based policy recommendations.

A Guide to the New Language of Accounting and Finance
A Guide to the New Language of Accounting and Finance

Author: Roger Hussey

Publisher: Business Expert Press

Published: 2021-10-15

Total Pages: 180

ISBN-13: 1637421303

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The disciplines of accounting and finance have been rapidly changing in recent years. The methods and techniques being used have created a new language for managers, students, practitioners, academics. The Guide focuses specifically on the terms used in accounting and finance. Important terms and phrases are identified but with a much longer, in-depth explanation than you would normally find in a dictionary. Not only does each entry gives a thorough explanation of each term, it provides two or more references to academic articles that go into much greater depth. Hence, the entries give the reader immediate access to the literature. At the end of the book, the full reference to all the articles that have been cited in the text is given including a list of the many acronyms used in the new world of accounting and finance.

A Consumers' Republic
A Consumers' Republic

Author: Lizabeth Cohen

Publisher: Vintage

Published: 2008-12-24

Total Pages: 578

ISBN-13: 0307555364

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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.