The New Iowa MBA Program
Author: University of Iowa. College of Business Administration
Publisher:
Published: 1991
Total Pages: 8
ISBN-13:
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Roadside MBA
Author: Michael Mazzeo
Publisher: Business Plus
Published: 2014-06-10
Total Pages: 229
ISBN-13: 1455598909
DOWNLOAD EBOOKIn this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
MBA Programs 2010
Author: Peterson's
Publisher: Peterson's
Published: 2010-06-15
Total Pages: 1636
ISBN-13: 0768932416
DOWNLOAD EBOOKPeterson's MBA Programs provides comprehensive profiles of up-to-date information on full-time, part-time, joint-degree, Executive MBA, and online graduate programs at more than 1,000 institutions, including degrees comparable or equivalent to an MBA. A wealth of facts and figures on admission and degree requirements, entrance difficulty, postgraduate hiring rates, financial aid, and contact information for approximately 4,000 graduate-level business programs are all available within Peterson's guide. It contains informative articles such as how an MBA can advance a career, how to choose the right program and pay for it, the advantages of getting your advanced business degree abroad, information on the latest hiring and salary trends, and application tips, including guidance on how to write a winning essay. Profiles of institutions are listed alphabetically within state, province, or country, with all the fast facts an applicant needs-plus two-page narrative descriptions which contain even more in-depth information on schools.
Ordinary Hazards
Author: Anna Bruno
Publisher: Simon and Schuster
Published: 2020-08-18
Total Pages: 288
ISBN-13: 1982126973
DOWNLOAD EBOOKFor fans of Celeste Ng and Mary Beth Keane comes an impeccably paced and transfixing debut novel that “vividly renders the messiness of a single human life in all its joy and heartbreak” (Claire Lombardo, New York Times bestselling author). It’s 5 p.m. on a Wednesday when Emma settles into her hometown bar with a motley crew of locals, all unaware that a series of decisions over the course of a single night is about to change their lives forever. As the evening unfolds, key details about Emma’s history emerge, and the past comes bearing down on her like a freight train. Why has Emma, a powerhouse in the business world, ended up here? What is she running away from? And what is she willing to give up to recapture the love she once cherished? A “crisp, haunting, and intelligent” (Stephen Markley, author of Ohio) exploration of modern love, guilt, and the place we call home, Ordinary Hazards follows one woman’s epic journey back to a life worth living.
Public No More
Author: Andrew J. Policano
Publisher: Stanford University Press
Published: 2012-05-23
Total Pages: 282
ISBN-13: 0804782199
DOWNLOAD EBOOKPublic No More examines the quickly changing environment within higher education, including the permanent decline in state support for public universities. This book raises the question of how research universities can survive with reduced subsidies and increased competition from both non-profit and growing for-profit institutions. Authors Gary C. Fethke and Andrew J. Policano, both longtime university administrators, offer a strategic framework for determining how tuition and access should be set and how universities should decide on quality and program scope. Throughout the text, real-world examples illustrate successful and unsuccessful adoptions of the authors' proposals. Leadership within public higher education, policymakers, and researchers alike will find Public No More to be a sober and well-grounded guide to what lies ahead for universities across the nation.
Management Laureates
Author: Arthur G. Bedeian
Publisher: Routledge
Published: 2018-04-17
Total Pages: 506
ISBN-13: 1351126989
DOWNLOAD EBOOKFirst published in 1996. This volume compiles the autobiographies of the management discipline’s most distinguished laureates. Prior to this publication, the available management literature provided little insight into the personal and intellectual lives - the frustrations as well as the triumphs - of the individuals in the management discipline. Although such understanding could be conveyed in many forms, perhaps the most intimate and fascinating of these for gaining behind-the-scenes insights is the autobiography. Thus, the autobiographies in this volume, as in the five companion volumes, offer the reader not only a glimpse of the subjective determinants and personal experiences of the management discipline’s most distinguished laureates, but also a deeper understanding of what management is and what it is becoming. The various accounts reflect a diversity of approaches, interests, and experiences.
The Best Business Schools' Admissions Secrets
Author: Chioma Isiadinso M.Ed.
Publisher: Sourcebooks, Inc.
Published: 2014-08-05
Total Pages: 430
ISBN-13: 1492603899
DOWNLOAD EBOOKThe top secrets to getting into the best MBA programs, from a leading industry expert Top MBA programs reject more than 80 percent of their applicants, but author Chioma Isiadinso's admissions consulting firm has successfully guided 90 percent of her students into the best business schools around the world. As a former Admissions Board Member, Isiadinso offers insider tips and strategies to help applicants get into the school of their choice by building and promoting their personal brand. This revised and updated edition now offers: the do's and don'ts of social media networking sample admissions essays that worked an international perspective for global admissions appeal
Why Iowa?
Author: David P. Redlawsk
Publisher: University of Chicago Press
Published: 2011
Total Pages: 333
ISBN-13: 0226706966
DOWNLOAD EBOOKIf Barack Obama had not won in Iowa, most commentators believe that he would not have been able to go on to capture the Democratic nomination for president. Why Iowa? offers the definitive account of those early weeks of the campaign season: from how the Iowa caucuses work and what motivates the candidates’ campaigns, to participation and turnout, as well as the lingering effects that the campaigning had on Iowa voters. Demonstrating how “what happens in Iowa” truly reverberates throughout the country, five-time Iowa precinct caucus chair David P. Redlawsk and his coauthors take us on an inside tour of one of the most media-saturated and speculated-about campaign events in American politics. Considering whether a sequential primary system, in which early, smaller states such as Iowa and New Hampshire have such a tremendous impact is fair or beneficial to the country as a whole, the authors here demonstrate that not only is the impact warranted, but it also reveals a great deal about informational elements of the campaigns. Contrary to conventional wisdom, this sequential system does confer huge benefits on the nominating process while Iowa’s particularly well-designed caucus system—extensively explored here for the first time—brings candidates’ arguments, strengths, and weaknesses into the open and under the media’s lens.
Brand Now
Author: Nick Westergaard
Publisher: AMACOM
Published: 2018-05-08
Total Pages: 240
ISBN-13: 0814439233
DOWNLOAD EBOOKCapture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
