Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
From the founder of London’s first farmer’s market, a guide to fresh produce—with recipes included—to make the most of your delicious fruits and veggies! Nina Planck grew up in Virginia, picking tomatoes, corn, beans, melons, and more on the family farm, and selling the fresh produce at farmers’ markets. As an adult, she found herself living in London and—homesick for local food—she started London’s first farmers’ market in 1999. In The Farmers’ Market Cookbook, Nina explains what the farmer knows about every vegetable from asparagus to zucchini—and what the cook needs to know. In more than thirty chapters, each dedicated to cooking with the freshest fruits and vegetables, Nina offers simple and delicious recipes for beef, pork, chicken, and fish, as well as a passel of ideas for perfect side dishes, soups, and desserts—all with produce in the lead role. Try roasted pork chops with apple and horseradish stuffing, blueberry almond crisp, and risotto with oyster mushrooms. Nina also offers tips only farmers would know, kitchen strategies, options for a surplus, advice on what to buy at the market and when, what to look for in an eggplant or a blueberry, and how to keep it all fresh. The Farmers’ Market Cookbook is perfect for any cook who has stared helplessly at fresh produce, praying for inspiration. Includes a foreword by Nigel Slater Note: Some recipe information in this book appears in metric versions
Profiling more than 150 vegetables, fruits, flowers, and prepared foods sold at the New York farmers' markets, this book features detailed entries accompanied by a color photo with information on selecting, storing, preserving, and serving each item. 100+ recipes.
An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants. Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business. Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes: • How much you'll need to spend to start a market farming business; • How much you can expect to earn; • Which crops bring in the most money—and whether you should grow them; • The essential tools and equipment you will need; • The best places to sell your products; • How to keep records to maximize profits and minimize taxes; • Tricks of the trade that will make you more efficient in the greenhouse, field, and market. This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.
This cookbook is a celebration of the small farmer's labor of love, showing off every crop at its best. Includes detailed produce descriptions, storage tips, preparation techniques, and over 200 simple and delicious recipes.