The New Marketing

The New Marketing

Author: Cheryl Burgess

Publisher: SAGE

Published: 2020-07-27

Total Pages: 317

ISBN-13: 152973830X

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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.


The New Domestic Automakers in the United States and Canada

The New Domestic Automakers in the United States and Canada

Author: A.J. Jacobs

Publisher: Lexington Books

Published: 2015-12-16

Total Pages: 521

ISBN-13: 0739188267

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Over the past forty years, state/provincial and local governments in the United States and Canada have provided foreign automakers with approximately $4.80 billion in incentives in order to lure light vehicles assembly plants to their areas. This has included tax abatements, infrastructure construction, land giveaways, job training programs, and other subsidies. As of early 2015, ten foreign vehicle makers operated 20 light vehicles in developed North America. Despite the fact that all ten of these automakers have pursued a similar pattern—first exporting vehicles into the United States and Canada before launching vehicle plants in developed North America—each has followed its own specific historical development path and has created its own unique growth trajectory.This book provides a unique historical and qualitative review of these ten vehicle makers, from their early beginnings to their export entry into the United States and/or Canada through early 2015. In addition, it chronicles the histories of more than a dozen former automakers and potential future foreign light motor vehicle assembly plants in the United States and Canada. This includes the first foreign automaker to build its cars in the United States, De Dion-Bouton of France in July 1900, the early 20th Century endeavors of Fiat, Mercedes, and Rolls Royce, and the present day hopes of Chinese and Indian automakers. In the process, the text also provides an assessment of the top competing states and sites for any future plants, the possible incentives packages governments may offer to attract such facilities, and an estimated incentive value for each automaker. Overall, the goal of this book is to expand the knowledge of policymakers at all tiers of government in the United States and Canada and to help them take a more holistic look at the pros and cons of attracting Automobile Manufacturing FDI. It is hoped that this will enable them to make more informed decisions when pursuing a new foreign motor vehicle assembly plant. Its findings should also prove informative to urban and regional planning, political science, sociology, economics, labor, and international development scholars and students in North America and worldwide.


Really?

Really?

Author: Jeremy Clarkson

Publisher: Penguin UK

Published: 2019-10-03

Total Pages: 576

ISBN-13: 1405939087

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JEREMY CLARKSON'S LATEST - AND MOST OUTRAGEOUS - TAKE ON THE WORLD CLARKSON'S BACK - AND THIS TIME HE'S PUTTING HIS FOOT DOWN From his first job as a travelling sales rep selling Paddington Bears to his latest wheeze as a gentleman farmer, Jeremy Clarkson's love of cars has just about kept him out of trouble. But in a persistently infuriating world, sometimes you have to race full-throttle at the speed-bumps. Because there's still plenty to get cross about, including: · Why nothing good ever came out of a meeting · Muesli's unmentionable side effects · Navigating London when every single road is being dug up at once · People who read online reviews of dishwashers · ****ing driverless cars Buckle up for a bumpy ride - you're holding the only book in history to require seatbelts . . . Praise for Jeremy Clarkson: Brilliant . . . Laugh-out-loud' Daily Telegraph 'Outrageously funny . . . Will have you in stitches' Time Out 'Very funny . . . I cracked up laughing on the tube' Evening Standard


Market Entry in China

Market Entry in China

Author: Christiane Prange

Publisher: Springer

Published: 2016-05-14

Total Pages: 220

ISBN-13: 3319291394

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.


Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising

Author: Richard Hogqvist

Publisher: A&C Black

Published: 2010-08-28

Total Pages: 402

ISBN-13: 2884791086

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All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.


Global Marketing and Advertising

Global Marketing and Advertising

Author: Marieke K. de Mooij

Publisher: SAGE

Published: 2005-03-08

Total Pages: 289

ISBN-13: 1412914760

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Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.